Snap launches its AR glasses at $2,195 as a consumer product, betting the company on augmented reality


TL;DR

Snap’s Specs AR glasses cost $2,195, preorder now with $200 deposit, ship fall 2026 in US/UK/France. Self-contained with 4-hour battery and AI.

Snap unveiled the consumer version of its augmented reality glasses on Monday at the Augmented World Expo in Long Beach, California, pricing them at $2,195 with preorders opening immediately through a $200 refundable deposit. The glasses, which the company calls Specs, ship this fall in the United States, the United Kingdom, and France. They are self-contained computing devices that require no phone tether, no external processing puck, and no cable, a distinction Snap is emphasising against every AR headset that has come before.

The hardware runs on two Qualcomm Snapdragon processors, one handling the operating system and applications and the other dedicated to computer vision. Snap has not disclosed the specific chipset models. The glasses deliver a 51-degree diagonal field of view across 16 million colours and offer four hours of continuous battery life with an additional 20 hours from a charging case.

They come in two sizes: 47mm at 132 grams and 52mm at 136 grams. Both are lighter than most over-ear headphones, though heavier than conventional eyewear.

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What Snap has not disclosed is equally notable. The company refused to share the display resolution, brightness in nits, refresh rate, RAM, storage capacity, or camera specifications. For a $2,195 product entering a market where consumers are accustomed to detailed spec sheets, the omissions are conspicuous. Whether the missing numbers reflect specifications Snap considers uncompetitive or a deliberate strategy to avoid direct comparisons with rivals is unclear.

The software side is where Snap is making its differentiation argument. An AI assistant powered by partnerships with both OpenAI and Google provides contextual awareness, answering questions about what the wearer is looking at, translating text and speech in real time, and surfacing relevant information without requiring the user to reach for a phone. EyeConnect, a feature Snap describes as a first for AR, activates shared multiplayer augmented reality experiences when two Specs wearers make eye contact, overlaying collaborative content in both users’ fields of view simultaneously.

A privacy LED illuminates whenever the glasses are recording, following the approach Meta adopted for its Ray-Ban smart glasses after sustained criticism about covert recording. Meta’s indicator light has been widely criticised as too dim to notice in daylight, and it remains to be seen whether Snap’s implementation is more visible.

The launch comes from Specs Inc., a wholly owned subsidiary Snap spun off in January to insulate the AR programme from the broader company’s financial pressures. Those pressures are significant. Snap cut approximately 1,000 employees in April, roughly 16% of its full-time workforce, and closed more than 300 open roles to save over $500 million annually.

The company is not consistently profitable. Its Q1 2026 advertising revenue grew just 3% while Meta’s grew 33%, and the $400 million Perplexity AI partnership that was supposed to bring AI search into Snapchat collapsed before launch.

The competitive landscape makes the $2,195 price point a gamble. Meta’s Ray-Ban smart glasses start at roughly $350 and have sold more than seven million units, though they are camera-equipped sunglasses with audio rather than full AR displays. Apple’s Vision Pro costs $3,500 but is a spatial computing headset, not glasses.

Google announced Android XR smart glasses at I/O with Samsung, Warby Parker, and Gentle Monster as hardware partners, targeting a fall 2026 launch, but those devices are audio-first with no display and no confirmed price. Snap’s Specs occupy an awkward middle ground: more expensive than Meta’s glasses, less capable than Apple’s headset, and launching into a market where the category leader has a seven-million-unit head start.

The bet is that consumers will pay a premium for what Snap says no other product offers: lightweight, untethered AR glasses with a full-colour display, AI integration, and social features designed for face-to-face interaction rather than isolation. Whether that pitch resonates with anyone beyond developers and early adopters at $2,195 is the question that will determine whether Specs Inc. justifies its existence or joins the long list of ambitious AR hardware that never found a market. Snap has not disclosed sales targets or production volumes.



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Recent Reviews


Ghost CMS flaw abused to push ClickFix attacks on hundreds of sites

Pierluigi Paganini
May 25, 2026

Threat actors are actively exploiting a security flaw, tracked as CVE-2026-26980, in Ghost CMS that was fixed months ago in real attacks against unpatched websites. According to Qianxin, the campaign has already affected more than 700 sites, including well-known organizations and universities.

The vulnerability is an SQL injection issue in Ghost’s Content API that can let an attacker read data from the database without logging in. In the worst case, this can expose the Admin API key, which can allow attackers to take over the site.

That key matters because it can be used to change published content. In this campaign, attackers used it to edit articles on compromised Ghost sites and insert malicious JavaScript at the end of pages. The goal was not just defacement, but to turn trusted websites into launch points for further malware delivery.

“After an in-depth investigation and analysis, we determined that this was not a targeted intrusion against the customer, but rather a large-scale poisoning campaign by an in-the-wild attack group targeting Ghost CMS. Although CVE-2026-26980 was publicly disclosed as early as February 19, a large number of users did not patch and upgrade in time, providing an opportunity for attackers.” reads the advisory published by Qianxin. “At least two groups are currently actively conducting such poisoning operations, and some sites have even become the target of competition between the two parties, with different malicious code being implanted one after another within a single day.”

The inserted code led visitors through a two-step chain. First, the page loaded a remote script that checked the browser and decided what the visitor should see. Then real victims were redirected to a fake verification page that looked like a normal “I’m human” check.

This is where the ClickFix part began. The page told users to press Windows+R, paste a command, and hit Enter. In practice, that command downloaded and started a malware payload on the victim’s machine. It was a classic social engineering trick: make the user do the dangerous part themselves.

Qianxin says the first signs of this activity appeared in early May. The malicious code found in the campaign had a compilation date of February 16, the same day Ghost announced the fix for CVE-2026-26980. That suggests the attackers moved quickly once they saw how many sites had not been updated.

The affected websites cover a wide range of sectors. Roughly half are personal blogs or independent sites, but the list also includes technology blogs, AI sites, media outlets, crypto projects, and educational institutions. Qianxin researchers say victims include sites linked to Harvard, Oxford, and DuckDuckGo.

The attack chain was also designed to be flexible. The loaders could fetch different payloads depending on the target, and the operators changed infrastructure several times.

“entire attack process has obvious five-stage characteristics of “CMS Takeover → Page Poisoning → Two-stage Loading → Social Engineering Lure (FakeCaptcha/ClickFix) → Malware Delivery”, and the entire process is highly automated: bulk vulnerability scanning → automatic key extraction → bulk injection → dynamic C2 distribution.” states the report.

In some cases, they switched domains after detection, keeping the campaign alive even when part of the chain was blocked.

“Through feature scanning of publicly accessible pages, we have cumulatively identified more than 700 poisoned victim domains, and have proactively contacted the sites for which contact information could be obtained, notifying them of the poisoning.” continues the report.

Qianxin also believes at least two different groups are involved. In some cases, the same site was hit more than once, with one attacker replacing the code left by another. That makes the campaign harder to clean up and shows how attractive compromised Ghost sites have become for abuse.

For site owners, the advice is straightforward. Ghost should be updated immediately, all credentials should be rotated, and site logs should be reviewed for suspicious admin API activity. Any injected scripts should be removed from the database itself, not just from the visual editor. Visitors who may have reached a poisoned site should also be warned.

The report includes Indicators of Compromise (IoCs) for the attacks observed by the researchers.

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Pierluigi Paganini

(SecurityAffairs – hacking, Ghost CMS)







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