Now that the Fitbit Air has arrived, Google is rethinking its fitness app strategy — and that includes sending another app to the graveyard, if for the right reasons.
Google has revealed that it will “consolidate” its health and fitness offerings by shutting down Google Fit. The company will offer a way for Fit users to migrate data to Google Health (formerly the Fitbit app, thanks to a new rebrand) sometime later this year. Details of the migration system aren’t available as of this writing.
Google had signaled it would shut down Fit in 2026, but hadn’t formally kicked off the transition or indicated what would happen for existing users. The migration announcement makes clear that your fitness data will carry over, even though you’ll still have to adjust to a different app.
Why is Google shutting down Fit?
Two separate fitness tracking apps were confusing
Google started its fitness push with Fit in 2014, when the first wave of Android Wear (now Wear OS) devices arrived, but the 2021 acquisition of Fitbit led it to prioritize the Fitbit app for tracking health and fitness data. The tech giant cut off new developer access to Fit in 2024 with plans to phase out the app in 2026.
While the change in priorities was obvious, that still left Google operating two fitness apps with significant overlap. It wasn’t always clear why (or if) you should switch from Fit. The consolidation around Google Health makes things straightforward: there’s just one Google-branded app for all your activity monitoring, whether you’re buying a Fitbit tracker, a Pixel Watch, or a supporting third-party device.
Of course, this also presents an opportunity for Google to boost its paid services. The Fitbit Air and other devices will get the most functionality when you subscribe to Google Health Premium at $10 per month ($100 per year) for AI coaching and extra insights. Now, it will be harder to avoid the sales pitch.
Google’s latest app cleanup
It’s a gentler transition than usual
This isn’t the first time Google has streamlined its apps. Most notably, it had a confusing messaging app strategy that at varying points included Allo, Duo, Hangouts, and Messages. It now focuses largely on Google Chat and Meet, with Messages handling both basic texts and RCS.
There were efforts to help transition users, such as a final Allo update that let users export chats in 2019. However, the move away from Google Fit is one of the company’s simplest transitions yet with one unmistakable destination, and little worry that you’ll lose years of data in the process.
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