It’s no secret that the MacBook Neo has been selling well, but now it’s clearer just how strong that demand really is. IDC analysts report that Apple shipped over 1.1 million units of its first budget laptop within the first three weeks of its March launch.
IDC associate vice president Navkendar Singh tells TechCrunch that the $599 Neo not only outperformed its pricier counterparts, the M5-based MacBook Air (900,000 units) and MacBook Pro (550,000), but that demand was only starting to spike in April.
- Brand
-
Apple
- Operating System
-
macOS
Nearly half (44 percent) of the shipments went to Apple’s U.S. home market. However, interest has been high worldwide, including in countries like India where older, on-sale MacBooks tend to be more popular.
Apple’s outgoing CEO Tim Cook confirmed in late April that Neo demand was “off the charts” and contributed to a record for first-time Mac sales in the first quarter of the year, but didn’t share numbers. Online orders have consistently been delayed by at least one to two weeks since pre-orders began in early March, and Cook warned
Why is the MacBook Neo sold out?
A low price and rising Windows PC costs help
Singh has a simple explanation for strong MacBook Neo demand: the “attractive pricing” is combining with climbing Windows laptop prices to reel customers in, he says.
The Neo is priced well below previous Mac laptops thanks largely to its use of the A18 Pro chip from the iPhone 16 Pro rather than an M-series processor. While it has just 8GB of RAM, it’s still built from aluminum and includes a display, keyboard, and trackpad that are considered above-average in a field where plastic bodies and other cost-cutting designs are commonplace.
The strategy has potentially worked too well, to the point where Apple has reportedly doubled production and had to restart A18 Pro manufacturing instead of using “leftover” A18 Pro chips.
It also helps insulate Apple from surging prices for RAM and other PC components that have driven Windows laptop prices upward. Some 2026 laptops cost hundreds of dollars more than the previous year’s equivalent models, such as the $400 jump for Dell’s XPS 14 and across-the-board hikes from Asus. The price gap between the Neo and rivals is only widening.
Windows PC makers are reacting swiftly
Whether Apple maintains the MacBook Neo’s demand isn’t certain. The Windows PC industry has been quick to react. Microsoft began offering a college student bundle worth $500 for some PCs, and commissioned a study to make the Neo look worse than comparable Windows 11 laptops. Intel, in turn, launched a Project Firefly strategy meant to improve baseline quality and design for budget laptops using its CPUs.
Computex 2026 has also seen multiple major brands directly take on the Neo. Dell’s redesigned XPS 13 is explicitly pitched at potential Mac buyers, while Acer’s Swift Air 14 and Snapdragon C-powered Aspire Go 15 are similarly aimed at the cheap-but-stylish category. PC makers see a risk that they’ll lose some of their low-cost laptop sales to Apple, and they want to be sure they have viable alternatives.




