You could soon use Apple Music without paying full price


Apple Music has spent years proudly standing apart from Spotify and other streaming rivals by refusing to offer a free listening tier. That stance may not change just yet, but a newly discovered clue suggests Apple could be experimenting with different subscription tiers for its music service.

The discovery comes from developer Aaron Perris, who spotted new strings inside the beta version of Apple Music for Android. Among them are references to “premium access” and an error message that appears after a user reaches a track-skipping limit. On their own, the strings don’t tell us much. However, they paint an interesting picture.

Apple Music could be getting more flexible

At the moment, Apple Music follows a relatively uncomplicated subscription model. You pay for a subscription, and you get access to the service. There are family plans, student discounts, and bundled options through Apple One, but there isn’t a free ad-supported tier sitting below them. The newly discovered references hint that Apple may be exploring a more layered approach.

A skip limit is particularly noteworthy because it’s a tactic that streaming services have used for years to encourage users to upgrade. Spotify, for example, has long restricted certain listening controls on free accounts while reserving unlimited skipping and on-demand playback for paying subscribers. That doesn’t automatically mean Apple is building a free tier. The strings could relate to radio stations, limited-access experiences, or an entirely different feature. But it’s difficult to ignore the similarities to how competing music platforms structure their subscription offerings.

The timing makes the discovery even more interesting

What’s particularly striking is that this leak arrives only weeks after Apple Music chief Oliver Schusser publicly defended the company’s paid-only strategy. During a Bloomberg interview, Schusser said that “free” was a terrible idea and noted that Apple Music remains proud of being the only major music streaming service without a free tier. That’s why these newly discovered Android strings stand out.

Companies rarely add user-facing text for features they aren’t actively testing. Whether Apple is considering a cheaper plan, a restricted listening tier, or some other premium-access model, the existence of these references suggests something may be happening behind the scenes. For now, Apple Music remains a subscription-only service starting at $10.99 per month in the U.S. But if these findings are any indication, the company could soon be rethinking how users enter its music ecosystem.



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Recent Reviews


I am a recent convert to physical media — yet even as someone getting back into buying discs in 2026, I haven’t been buying Blu-rays. Like many Americans, I still pick up DVDs instead. These aren’t great times for the Blu-ray format, and don’t expect a turnaround in 2026.

Fewer new releases make their way to Blu-ray

More media is now released exclusively for streaming

Blu-ray has been around for two decades, but it never managed to fully replace, or even overtake, the DVD format it was designed to supersede. We still can’t take for granted that our favorite movies, let alone TV shows, will eventually see a Blu-ray release.

The movies most likely to come to Blu-ray are the ones that hit theaters, but a growing amount of cinema is designed exclusively with streaming platforms in mind. I recently rewatched Mississippi Masala, which led me to check in on what work Sarita Choudhury has done over the decades since. A film called Evil Eye released in 2020 caught my eye. Unfortunately, it’s only available via Prime Video. There’s no Blu-ray or even a DVD. In contrast, it’s easy to watch Michael B. Jordan in Sinners on Blu-ray, since that movie came to theaters last year.

You could say that it makes sense that a movie with a 4.8/10 rating on IMDb doesn’t see a physical release, but in the heyday of physical video, store shelves were stacked not only with just the big-budget bangers but plenty of straight-to-DVD movies as well. Now those films exist to pad out streaming catalogs instead.

Fewer big box stores stock their shelves with physical discs

Blu-ray discs have disappeared from some stores entirely

Best Buy store front
Best Buy

The format’s demise is striking. I frequent my local Best Buy quite often and don’t see any movies on display. That’s because the retailer stopped selling movies in stores several years ago. Walmart still sells them, but the selection is a fraction of what you could find ten or twenty years ago. The audience has been reduced down to the shrinking number of people whose internet at home can’t handle streaming and those who might think of themselves as collectors.

If you venture onto Reddit and visit r/Blu-ray, you will find more threads about thrift store hauls and older collections than excitement over the latest new release. Don’t get me wrong — I, too, am very excited about seeing what gems I can snag for only a couple bucks, but this shows the challenge retailers face. Increasingly, only enthusiasts are prepared to drop over $20 on a disc.

I’m not buying discs to stick them in a player

Phone on a stand playing a Netflix video Credit: Bertel King / How-To Geek

The simple truth is that most people don’t want to buy physical media. Discs don’t fit in phones, and the drives are no longer available in most laptops. Even desktop PCs lack a place to put a disk. I recently built a PC for the first time in part to digitize my media library, and I rely on an external DVD drive connected via USB. Yes, DVD, not Blu-ray. A smaller file size combined with upscaling is easier on my hard drive.

Retro nostalgia hasn’t helped Blu-ray in the same way it has aided vinyl. This is in part because most people simply don’t care all that much about video quality. Most are streaming video on Netflix and YouTube at middling settings on small screens, and many of us are acclimated to mid-range phone speakers, compared to which even the subpar built-in speakers on modern TVs sound like a huge step-up. It’s hard to convince large numbers of people to purchase an expensive version of a movie in a format that requires thousands of dollars of home media equipment to truly appreciate.

4K Ultra HD is in an even worse position

It’s been a decade, yet few people own these discs

The 4K Ultra HD Blu-ray format is an enhancement, rather than a replacement, of the Blu-ray discs that first appeared in 2006. Debuting in 2016, the 4K Ultra HD format supports the max resolution of a 4K TV.

4K TVs were still somewhat of a novelty ten years ago, but they’re cheap and commonplace today. Still, people aren’t demanding 4K-quality Blu-ray movies as a result. These discs are still less common than 1080p ones, which are themselves still outnumbered by DVDs.

This isn’t merely a matter of consumers preferring the cheaper option. Often, 4K simply isn’t a choice, or it’s one that arrives significantly later, like the Switch port of a PC title. Some recent films, like Exit 8, are slated to see a physical release over the summer yet will still be in 1080p when they do. Adoption of the newest format has been that slow.

The industry isn’t helping itself, either. 4K Ultra HD Blu-ray discs come with DRM and aren’t easy to play on a modern PC, further limiting potential growth. They do not want anyone pirating these super high-quality versions. When you consider that some of these 4K Blu-rays have an AI upscaling problem, you’re paying more for what may not even be the best version.​​​​​​​


Blu-ray is seeing fewer releases, is available in fewer places, and is less accessible in the ways many of us want to watch TV shows and movies in 2026. With our portable devices getting better and internet speeds getting faster, it’s hard to see physical video staging a turnaround, even if we’re still a long way off from it going away entirely.



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