Why your TV wowed you in the store but looks unnatural at home – and how to fix it ASAP


LG G5 OLED TV

Adam Breeden/ZDNET

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ZDNET’s key takeaways

  • Store mode exaggerates brightness, color, and motion for display.
  • Home mode delivers more accurate, balanced picture quality. 
  • Switching modes is simple but may require a factory reset.

The TV-buying experience has a lot in common with buying paint: it always looks different in your home than it did in the store. While paint colors look different on your wall because the gods delight in small miseries, TVs have special picture settings just for store display units that push them to the limit and are designed to grab your attention from the next department over. 

Also: How to disable ACR on your TV – and why doing so is critical for your privacy

Retail picture modes boost contrast, color saturation, 4K upscaling, and motion smoothing to create a very bold image, but don’t always represent how a TV will look in your actual home using one of the common presets or a custom picture mode. 

While most new smart TVs automatically boot into home mode when being set up, it’s possible to accidentally enable a demo mode or have it toggled on after a factory reset. Thankfully, each brand has made it a very simple process to disable store modes or toggle between them and home mode presets.

What is store mode?

Whether it’s called Demo Mode, Store Mode, or Retail Mode, each brand’s flavor of picture setting does the same thing: boost key aspects like contrast, brightness, and motion smoothing to get a bolder-looking image that grabs your attention in the store.

Colors are often much more saturated than in home-use picture modes, creating much more vivid pictures that may come at the expense of color accuracy. Brightness is also cranked to the nth degree to compete with other screens and harsh fluorescent lights. 

Also: I test TV refresh rates – here’s when 60Hz is enough (and when it’s not)

While it’s a great way to show off what a TV is capable of with a few menu tweaks, it can sometimes misrepresent what kind of picture quality you’ll get in a typical home theater or living room.

Compared to store mode, with ultra-sharp contrast and oversaturated colors, home mode picture settings may look flatter and less eye-catching. But that’s by design. Home mode isn’t set up to have your TV compete with screens from other brands for your money, it’s there to provide the best viewing experience for your space. 

Also: I changed 13 settings on my TV to dramatically improve its performance – here’s how

And with just a few manual adjustments, you’ll be able to get colors, contrast, and detailing that’s very close to the over-the-top picture you see in the store.

How to disable retail picture mode

If you prefer to manually tweak your TV’s picture settings or just want to take advantage of the included preset picture modes, it’s a fairly straightforward process to disable demo or store mode. While many brands have toggles buried in the settings menu, if you have a Fire or Roku TV, you’ll have to do a few extra steps. 

Also: Your TV may be tracking your viewing data – here’s how to stop it (beyond disabling ACR)

To help walk you through the process, I’ve broken down each brand’s menu to help you find the correct settings.

  • Fire TV: An Amazon Fire TV needs to be fully factory reset to disable demo mode. To do this, you can either hold the Back button and the right side of the navigation circle together for 10 seconds or select Settings > My Fire TV > Reset to Factory Defaults. Once the TV has reset, you’ll be able to choose home or demo mode.
  • Hisense: Settings > System > Advanced System > Usage Mode > Home Mode OR Settings > Device Preferences > Retail Mode
  • LG: Settings > Support > Home Mode
  • Roku TV: Like the Amazon Fire TV, a Roku-branded TV needs to be fully reset to factory defaults to choose between store and home modes. You can do this by selecting Settings > System > Advanced System Settings > Factory Reset > Factory Reset Everything. Once your TV has rebooted, you’ll be able to choose home mode.
  • Samsung: Settings > General & Privacy > System Manager > Usage Mode > Home Mode. If your TV requires a PIN to continue and you haven’t set one up, it will be set to 0000 by default.
  • Sony: Settings > System > Device Preferences OR Retail Mode Settings > Demo Mode and Picture Reset
  • TCL: If your TCL runs on the Fire TV or Roku platform, it will need a full factory reset. But if it uses Google TV or another Android platform, you can select Settings > System > Advanced Settings > Usage Mode > Home Mode





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Recent Reviews


Google Maps has a long list of hidden (and sometimes, just underrated) features that help you navigate seamlessly. But I was not a big fan of using Google Maps for walking: that is, until I started using the right set of features that helped me navigate better.

Add layers to your map

See more information on the screen

Layers are an incredibly useful yet underrated feature that can be utilized for all modes of transport. These help add more details to your map beyond the default view, so you can plan your journey better.

To use layers, open your Google Maps app (Android, iPhone). Tap the layer icon on the upper right side (under your profile picture and nearby attractions options). You can switch your map type from default to satellite or terrain, and overlay your map with details, such as traffic, transit, biking, street view (perfect for walking), and 3D (Android)/raised buildings (iPhone) (for buildings). To turn off map details, go back to Layers and tap again on the details you want to disable.

In particular, adding a street view and 3D/raised buildings layer can help you gauge the terrain and get more information about the landscape, so you can avoid tricky paths and discover shortcuts.

Set up Live View

Just hold up your phone

A feature that can help you set out on walks with good navigation is Google Maps’ Live View. This lets you use augmented reality (AR) technology to see real-time navigation: beyond the directions you see on your map, you are able to see directions in your live view through your camera, overlaying instructions with your real view. This feature is very useful for travel and new areas, since it gives you navigational insights for walking that go beyond a 2D map.

To use Live View, search for a location on Google Maps, then tap “Directions.” Once the route appears, tap “Walk,” then tap “Live View” in the navigation options. You will be prompted to point your camera at things like buildings, stores, and signs around you, so Google Maps can analyze your surroundings and give you accurate directions.

Download maps offline

Google Maps without an internet connection

Whether you’re on a hiking trip in a low-connectivity area or want offline maps for your favorite walking destinations, having specific map routes downloaded can be a great help. Google Maps lets you download maps to your device while you’re connected to Wi-Fi or mobile data, and use them when your device is offline.

For Android, open Google Maps and search for a specific place or location. In the placesheet, swipe right, then tap More > Download offline map > Download. For iPhone, search for a location on Google Maps, then, at the bottom of your screen, tap the name or address of the place. Tap More > Download offline map > Download.

After you download an area, use Google Maps as you normally would. If you go offline, your offline maps will guide you to your destination as long as the entire route is within the offline map.

Enable Detailed Voice Guidance

Get better instructions

Voice guidance is a basic yet powerful navigation tool that can come in handy during walks in unfamiliar locations and can be used to ensure your journey is on the right path. To ensure guidance audio is enabled, go to your Google Maps profile (upper right corner), then tap Settings > Navigation > Sound and Voice. Here, tap “Unmute” on “Guidance Audio.”

Apart from this, you can also use Google Assistant to help you along your journey, asking questions about your destination, nearby sights, detours, additional stops, etc. To use this feature on iPhone, map a walking route to a destination, then tap the mic icon in the upper-right corner. For Android, you can also say “Hey Google” after mapping your destination to activate the assistant.

Voice guidance is handy for both new and old places, like when you’re running errands and need to navigate hands-free.

Add multiple stops

Keep your trip going

If you walk regularly to run errands, Google Maps has a simple yet effective feature that can help you plan your route in a better way. With Maps’ multiple stop feature, you can add several stops between your current and final destination to minimize any wasted time and unnecessary detours.

To add multiple stops on Google Maps, search for a destination, then tap “Directions.” Select the walking option, then click the three dots on top (next to “Your Location”), and tap “Edit Stops.” You can now add a stop by searching for it and tapping “Add Stop,” and swap the stops at your convenience. Repeat this process by tapping “Add Stops” until your route is complete, then tap “Start” to begin your journey.

You can add up to ten stops in a single route on both mobile and desktop, and use the journey for multiple modes (walking, driving, and cycling) except public transport and flights. I find this Google Maps feature to be an essential tool for travel to walkable cities, especially when I’m planning a route I am unfamiliar with.


More to discover

A new feature to keep an eye out for, especially if you use Google Maps for walking and cycling, is Google’s Gemini boost, which will allow you to navigate hands-free and get real-time information about your journey. This feature has been rolling out for both Android and iOS users.



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