Apple briefed the EU on how Siri AI worked months ago and tried to find a compromise. The European Union stood firm and insisted keeping other vendors out of the new feature was illegal under the DMA.
Apple made the unusual step of taking time in the WWDC keynote to say that Siri AI would not be coming to the European Union. It was a public announcement aimed at blaming the EU for preventing users from getting the new iOS features.
Now Apple has stepped up its PR fight by detailing how it says the EU is intractable over its demand that would see privacy controls stripped away. Briefing journalists after the WWDC keynote, Greg Joswiak has revealed that Apple went further than ever before in attempting to negotiate with the European Commission.
According to French news site Numerama, Joswiak says Apple even revealed its plans for Siri AI to the EU at the start of 2026. Apple has reportedly never revealed plans so early before, but did so specifically to avoid the months of delays after the launch of live translation in AirPods Pro.
The issue concerns the EU’s Digital Markets Act (DMA), which demands that any rival that wants it, must have exactly the same access to iOS features as Apple. Launching Siri AI without rivals getting full access on day one would therefore be illegal.
“[So they] could read all your messages, edit your files, delete things, delete your photos, [and] take actions in your applications without you knowing or consenting,” said Joswiak, in translation. While a compromise was found for live translation, “[Siri AI is] much more complex and much more deeply integrated into the system.”
He argued that opening access to see what third-party firms do would mean putting users at risk. Joswiak called it the EU telling Apple to conduct an experiment on the millions of users in the region.
In an attempt to comply with the DMA yet preserve user privacy, Apple proposed adding a Trusted System Agent. This would be a mechanism that would allow rivals access to the same Siri AI functions, but let Apple maintain user security.
According to Apple, however, the European Commission rejected this. The company is describing this as “the most obvious example to date of the extreme interpretation of the DMA by the Commission.”
As yet, neither the European Union or the European Commission have commented publicly. Based on its most recent review of the DMA, however, the EU is unlikely to reverse its decision.
Apple and EU standoff
Back in May 2025, Apple appealed against the EU’s $570 million antitrust fine and for the first time went public with accusations of the company being ghosted.
Greg Joswiak, Apple vice president of iOS, iPad and iPhone Marketing
At the time, Apple spoke of having spent hundreds of thousands of engineering hours on changes to comply with the EU. In the new report, though, Apple now says that it no longer knows what to work on.
So currently none of its engineers are working on adapting Siri AI to meet the EU’s demands. That means Apple is no longer budging, either.
Apple’s assumption that rival companies will exploit access and sell user data does seem to be well-founded. In 2024, for instance, it reported how Facebook owner Meta had filed requests for user data access that had nothing to do with its apps or their functions.
Based on that, the EU’s stance does appear to be disregarding the security and privacy of its people.
But with an apparent absolute refusal to consider Apple’s points, it could be years before EU users get Siri AI. If they ever get it at all.
I’ve driven a lot of EVs lately, and many of them seem obsessed with feeling futuristic at all costs. Some are great tech showcases, but not all of them are particularly easy to live with day to day.
The 2026 Polestar 3 Dual Motor Performance is different because it doesn’t lean into that over-the-top EV personality. It feels like a proper luxury SUV first, and an electric vehicle second.
With 680 horsepower on tap, it’s seriously quick when you want it to be. But the real story is how normal it feels when you’re just going about daily driving.
Pros
Cons
Feels more like a normal luxury SUV than a typical EV
Strong performance
Excellent interior quality
Firm ride
Smaller cargo space than rivals
Expensive options that put the price up quickly
A luxury SUV first, an EV second
It behaves more like a traditional premium SUV than a futuristic EV
The first thing you notice about the 2026 Polestar 3 is how little it tries to act like a typical EV. It doesn’t lean on gimmicks or exaggerated futuristic styling cues.
Instead, it feels like a well-sorted luxury SUV that just happens to be electric. That approach instantly separates it from much of the competition.
The steering feels natural, and the ride is controlled without feeling overly soft or disconnected. It avoids the detached “floating tech pod” sensation that some EVs still struggle with.
Even in Performance trim, it never feels dramatic for the sake of it. Everything is tuned around calmness and everyday usability.
This EV SUV surprised me—it’s packed with space and comfort, even if the drive itself is a bit mellow.
A driving position that feels more focused than expected
Lower, tighter, and more engaging than a large SUV has any right to be
Credit: Adam Gray | How-To Geek
You sit lower in the Polestar 3 than you might expect for a large SUV. That gives it a slightly cocooned driving position that feels more focused than most rivals.
At first, it almost feels like you’re in something smaller and more sports-oriented. That illusion works especially well in everyday driving.
But the reality check comes when you push harder. The weight shows up under braking and reminds you what this really is.
Most functions are handled through a large central touchscreen running Google’s system. It looks excellent, but it takes time to get used to.
Core controls like drive settings and climate adjustments aren’t instantly accessible. It keeps the cabin visually clean but less immediate in use.
There are also quirks like relocated rear window switches and unlabeled steering wheel buttons. They don’t ruin the experience, but they do take time to learn.
BMW has just revealed its all-new 2026 iX3, a sleek electric SUV designed to rival Tesla with cutting-edge tech, bold design, and impressive range.
A surprisingly roomy and practical luxury SUV
Family-friendly space despite the coupe-like profile
Credit: Adam Gray | How-To Geek
Rear seat space is one of the Polestar 3’s strongest points. The five-seat layout allows generous legroom throughout.
Even taller passengers won’t struggle for space in the back. Headroom is slightly limited by the sloping roofline, but it doesn’t feel restrictive.
Cargo space is average for the class, with a shallow load floor and raised cargo area. You also get underfloor storage plus a small frunk for charging cables and small items.
Polestar has removed most physical controls in favor of a screen-first interior. That keeps the design clean but increases the learning curve.
The 14.5-inch display looks sharp and responds quickly, but key functions often take more steps than expected. Even simple adjustments aren’t always immediate.
It reinforces the modern EV feel, but it also highlights the tradeoff. This is where the “normal SUV feel” starts to give way to full EV complexity.
Hyundai’s flagship three-row EV gets a darker Black Ink makeover and the kind of upscale feel you’d normally expect from far pricier SUVs.
What’s new for 2026
A technical overhaul that fixes early shortcomings
Credit: Adam Gray | How-To Geek
The Polestar 3 had a difficult start to life, with delays and early software issues affecting its rollout. This update feels like the version it should have launched as.
The biggest change is the switch to an 800-volt electrical architecture. That brings much faster charging speeds and shorter stops on compatible fast chargers.
All versions also get new batteries and updated in-house motors. The lineup has been simplified into three clearer variants based on powertrain.
The Dual Motor Performance model now produces 680 horsepower. Despite that, it still feels more like a relaxed luxury SUV than a performance machine most of the time.
You should avoid these cars new, but used examples are a bargain.
Pricing and what you actually get for the money
Expensive, but it feels properly equipped before options get involved
Credit: Adam Gray | How-To Geek
The 2026 Polestar 3 starts at £71,540 ($91,000), rising to £79,540 ($101,000) for the Dual Motor and £87,040 ($111,000) for the Performance. That puts it firmly against the BMW iX and Mercedes EQE SUV rather than mainstream electric SUVs.
Standard equipment is strong across the range, with 20-inch alloy wheels, a 14.5-inch portrait touchscreen, a Bowers & Wilkins sound system, and a full suite of driver assistance tech. It feels well-equipped even before options enter the conversation.
Move up to the Dual Motor and you get dual-chamber air suspension and subtle Swedish gold detailing. The Performance model adds significant power, revised chassis tuning, gold Brembo brake calipers, and gold seatbelts.
Where costs rise is options. Paint starts at £1,000 ($1,270), while Bridge of Weir leather upholstery costs around £3,900 ($4,950).
Even so, it feels more complete out of the box than many rivals in this segment. The base price is high, but it doesn’t feel stripped back or artificially entry-level.
Subaru’s new three-row EV packs 420 horspower, real off-road chops, and enough space for the whole family—without feeling boring.
How-To Geek’s take
An EV that finally behaves like a normal car first
Credit: Adam Gray | How-To Geek
The updated Polestar 3 doesn’t try to reinvent what an electric SUV should be. Instead, it focuses on feeling familiar, calm, and easy to live with.
It still has compromises, including a firm ride and heavy touchscreen reliance. But it avoids the overly futuristic feel that turns some drivers away from EVs entirely.
That’s what makes it work. It feels like an electric SUV for people who don’t usually like electric SUVs, and it commits to that idea from start to finish.
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