Why heat pumps are still so hot in the US


These stats are especially striking at this moment, because a key tax credit for heat pumps just ended with the close of 2025. But you wouldn’t know it from looking at the data. Why are heat pumps still so hot?  

In case you need a quick refresher, heat pumps use electricity to essentially move heat from one spot to another. A refrigerant moves around a loop in the device, expanding and compressing, gathering and releasing heat at different points in the cycle. (For a more in-depth look at the thermodynamics, this explainer I wrote in 2023 still holds up.)

The result is an appliance that can be incredibly efficient. Once you pay for and install a heat pump, it’s generally significantly cheaper to run than a gas or oil furnace or other types of electric heating systems. And because they’re more efficient and don’t involve burning fossil fuels, heat pumps can be a major help in decarbonizing buildings.

One of the major hurdles to wider use of heat pumps is the appliances’ cost: They tend to be more expensive to buy and install than gas furnaces. For this reason, many governments offer incentives to encourage their adoption. In the US, people who installed heat pumps between 2023 and 2025 were eligible for up to $2,000 in tax credits.

Last year, though, the Trump administration slashed those tax credits, along with many of the other incentives that were part of the 2022 Inflation Reduction Act. Effective January 1, 2026, no more financial help for heat pumps.

I think I’ve seen this film before, and I didn’t like the ending. Tax credits of up to $7,500 for new EVs ended on September 30, 2025. In the quarter leading up to that deadline, sales spiked as people rushed to take advantage of the incentive. Then they fell off a cliff. Things are starting to normalize now, but clearly the tax credit’s sunset had a major effect.

But as it turns out, heat pumps are an entirely different story. In the first few months of 2026, sales have actually gone up, as Lucas Davis, an energy economist and UC Berkeley professor, points out in a new analysis.

Heat pump shipments were flat from December to January and have seen a gradual rise since then, according to data from the Air Conditioning, Heating, and Refrigeration Institute, a trade group that represents about 90% of the US market. This increase from winter into spring follows a seasonal trend seen in previous years—and it’s actually a bit stronger in 2026.



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Recent Reviews


YouTube has an AI slop problem, and its crackdown is catching legitimate creators in the crossfire. Faceless channels, where no human host ever appears on screen, have existed for years and are not inherently AI-generated.

Many are run by solo creators who simply prefer to stay anonymous. The problem is that AI tools made it easy to flood the platform with low-effort faceless content at scale, and YouTube’s algorithm is now penalizing the format as a whole.

How bad is the AI slop problem on YouTube?

A Kapwing study found that roughly 21% of the first 500 videos recommended to a new YouTube account were classified as AI slop, while 33% fell into a broader brainrot category. The problem extends to children, too, as more than 40% of YouTube Shorts recommended to kids in a 15-minute session contained low-quality AI content.

YouTube’s response has been to tweak its algorithm to favor videos with real human faces on camera, which is hitting faceless creators even when their content is entirely human-made.

How is YouTube tackling its AI slop problem?

YouTube is now testing a new pop-up on mobile that asks viewers to rate whether a video feels like AI slop, on a scale from “not at all” to “extremely.” The idea sounds reasonable, but crowdsourcing AI detection has real problems. People are bad at spotting AI content, and they are getting worse at it as AI capabilities continue to improve.

There are also legitimate concerns that YouTube could use this viewer feedback as training data for its own AI models, potentially making future AI-generated content even harder to spot.

🚨 Did you just see what YouTube did?

YouTube isn’t banning AI slop.. They’re making you label it so they can train their next model to not look like slop.

Read that again…

You flag the bad AI content. YouTube collects it. Google feeds it into Veo 4… Then next year their… https://t.co/8UC2J3mjjv pic.twitter.com/mIrTChqC1b

— Tuki (@TukiFromKL) March 17, 2026

Meanwhile, faceless creators are scrambling to adapt. According to The Hollywood Reporter, some are hiring cheap on-camera hosts through platforms like Fiverr and Upwork. Others are doubling down on niche educational content, which has held up better than broad content farms.

The AI text-to-video space is still valued at enormous sums, with Higgsfield AI alone sitting at $1 billion, but on YouTube, the math for faceless creators is getting harder to work out every month.



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