Why business architects are poised to lead the corporate AI revolution


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ZDNET’s key takeaways

  • At Siemens, the emphasis is on human guidance of AI.
  • Business architect is an up-and-coming role in today’s AI world.
  • Firms need professionals who can manage sprawling agent networks.

Business architects, who blend technology expertise with business acumen, are emerging as the ideal professionals to lead organizations through the complex world of AI. Along with hybrid business and tech skills, professionals seeking to advance in today’s and tomorrow’s economy need to demonstrate “a tenacious spirit and a tenacious personality.” 

Also: Worried AI agents will replace you? 5 ways you can turn anxiety into action at work

That’s the advice from a senior executive at one of the world’s leading technology infrastructure organizations, who says that IT implementations are no longer once-and-done operations. “There’s a lot of trial and error in new technology,” said Andrew Allan, senior vice president of financial operations for the CIO’s office at Siemens. “What do you want it to do? How do you want to embrace it?” Yet, at the same time, Allan said he does not see AI replacing technology professionals’ skills anytime soon at his company.

Solving business challenges

ZDNET spoke with Allan at the recent Salesforce AgentForce event in New York, where he discussed steering the organization with more than 250,000 employees globally on a new course in an increasingly AI-saturated world.   

Combined technology and business skills are in high demand at Siemens, a sprawling conglomerate that produces and sells digital and automation solutions to a range of heavy industries. The company seeks business architects and like-minded professionals “who have deep knowledge of the complexities of the business, and the problems we’re trying to solve, and be able to translate that back to a technological solution,” said Allan.

“When you start looking at what agents can do, you need people who can translate and decipher that,” he said. “It also means before you break ground, you need a good idea of what you’re doing, you need user stories, ethics, ROI, and the business case.” 

Also: Building an agentic AI strategy that pays off – without risking business failure

Allan recognized that adding agents across the organization means greater complexity, which requires management skills: “You have to figure out what you want — what’s your north star? What do you want the technology to do? What’s the business problem you’re trying to solve? If you can ground your use cases in a business opportunity or business problem, that really helps you in how you apply the technology.”

He said business architects require a degree of experience: “Normally, a minimum of 10 years of planning and analysis experience is expected,” according to industry experts. “In addition to some systems background, the business architect will possess a broad background in different business sectors, with in-depth experience and knowledge in at least one aspect of the business — for example, engineering, manufacturing, planning, etc.”  

Also: The 5 myths of the agentic coding apocalypse

The role of a business architect differs from that of an enterprise architect, Allan explained. An enterprise architect considers applications and infrastructure for a technology roadmap, while a business architect speaks with R&D segments, the chief revenue officer, and pricing and packaging specialists. 

“They ask, ‘Okay, what are the capabilities that you guys are looking for? What are our go-to market strategies? What are our products?’ They bring it back in to say, ‘Okay, this is the direction that the business wants to go in, how does that match up with our architectural roadmap? Are there complementary areas? Are there areas we’re going to have to reason over?'”    

New skills for new demands

Siemens recently embarked on what it calls a “One Tech Company” strategy, seeking to blend digital and real-world technologies in an approach that integrates software, hardware, AI, and digital twins, both for its internal operations and for customers. It’s a way to “strap a jetpack on what we’re doing and really accelerate the growth that we seek,” said Allan. 

He said he does not see AI consuming technology jobs across his company: “I’m old enough to remember when the internet was going to put libraries out of business, or the Y2K bug, or blockchain, or the next shiny thing.”

Also: I asked 5 data leaders about how they use AI to automate – and end integration nightmares

At the same time, he cautioned that “AI could prove to be quite a challenge in areas where you have a high-touch horizontal.” That process would involve identifying “low-hanging fruit where you could be automating tasks that are very repetitive in nature,” Allan said. Examples of areas ripe for what he calls “agentification” include operational tasks, such as validating sales leads or extracting metrics from systems. 

The good news is that business architects and like-minded roles elevate human skills. At Siemens, he said the emphasis is on encouraging professionals to develop “deep domain knowledge from a vertical perspective. AI can really enhance what we do.”

Such professionals help enable and oversee a range of vertical processes, including product design, development, deployment, production, and manufacturing. Allan said new technologies “free up our staff from the mundane repetitive tasks, so we can start looking at higher-value tasks for jobs of the future. We need business architects who can better understand where the business is driving.”  

Also: 1 in 2 security leaders say they’re not ready for AI attacks – 4 actions to take now

Also in great demand are professionals who can oversee user acceptance testing (UAT) — especially as AI agents speed up software deployments, Allan said. Skills for delivering change management are also in demand, as well as “having people who understand the psychology of change. They can answer the questions, ‘What’s in it for me, what’s in it for my organization?'”

He suggested our current times can be viewed as “never normal,” in which “technology is outstripping organizational design and organizational structure. Some of the biggest challenges right now for organizations are that technology can do anything you want it to do.” 

Allan concluded: “The question is, from a human perspective, what you want it to do? And then how do you actually scale up your workforce to take advantage of it? My fear with some technology is that it’s used to repave existing cart paths, rather than build a brand-new highway that’s going to take you to somewhere that you’ve never been before.”





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Whoop MG on arm

The Whoop is one of the devices that Google’s rumored screenless health tracker would compete with.

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Follow ZDNET: Add us as a preferred source on Google.


ZDNET’s key takeaways 

  • Google is poised to unveil a Whoop dupe soon. 
  • Steph Curry teased a screenless health band on his Instagram. 
  • Here’s what I’d like to see from a Google fitness band. 

Could Google’s latest fitness tracker return to its original, screenless Fitbit form? All signs say yes. Google has teased a screenless, Whoop-adjacent health tracker with the help of basketball star Steph Curry. A recent Instagram post from Curry shows him wearing a screenless, fabric band around his wrist, and the accompanying caption promotes “a new relationship with your health.” 

There are scant confirmed details on this next device, but rumors suggest the band will be called “Fitbit Air.” 

Also: I replaced my Whoop with a rival fitness band that has no monthly fees – and it’s nearly as good

Why a screenless fitness band? And why now? Google’s new device could be taking interest away from popular fitness brand Whoop. Whoop’s fitness band is on the more luxurious end of the health wearables spectrum. The company offers three subscription tiers, starting at $199, $239, and $359 annually. Google’s device, on the other hand, is rumored to be more affordable with the option to upgrade to Fitbit Premium. 

Google has the opportunity to make an accessibly priced fitness band with the rumored Fitbit Air and breathe new life into its older Fitbit product lineup, which hasn’t been updated in years. 

What I’m expecting 

Here’s what I expect to see and what I hope Google prioritizes in this new health tracker.

Given Fitbit’s bare-bones approach to fitness tracking, I assume Google will emphasize an affordable, accessible fitness band with the Fitbit Air. Most Fitbit products cost between $130 and $230, so I’m expecting this band to be on the lower end of that price range. I’d also expect Fitbit to give users a free trial of Fitbit Premium. 

Also: T-Mobile is practically giving away the Apple Watch Series 11 – here’s how to get one

A long, long, long battery life 

A smartwatch with a bright screen and integrations with an accompanying smartphone consumes a lot of power. That’s why some of the best smartwatches on the market have a middling battery life of one to two days, tops. 

A fitness band, on the other hand, is screenless. That makes the battery potential on this Fitbit Air double — or even triple — that of Google’s smartwatches.

Also: I use this 30-second routine to fix sluggish Samsung smartwatches – and it works every time

The Fitbit Inspire 3 has around 10 days of battery life — with a watch display. I hope the screenless Fitbit Air has at least 10 days of battery life, plus some change. Two weeks of battery life would be splendid. 

In addition to usage time, I also hope that a screenless fitness tracker addresses some of the issues Fitbit Inspire users have complained about. Many Inspire users report that the device’s screen died after a year of use. They could still access data through the app, but the screen was dysfunctional. Despite being a more affordable Google health tracker, the Fitbit Air should last users for a few years without any hardware issues — or at least I hope it does. 

Fitbit’s classically accurate heart rate measurements 

As Google’s Performance Advisor and the athlete teasing Google’s next device, Steph Curry is sending the message that this new device, one that offers wearers “a new relationship with your health,” will be built for athletes and exercise enthusiasts. I hope this device homes in on accurate heart rate measurements and advanced sensing, as other Fitbit devices do. 

Also: I walked 3,000 steps with my Apple Watch, Google Pixel, and Oura Ring – this tracker was most accurate

Like Whoop, I hope the insights the Fitbit Air provides are performance- and recovery-driven. Whoop grew in popularity for exactly this reason. Not only do Whoop users get their sleep and recovery score, but they also see, through graphs and health data illustrations, how their daily exercise exertion, strain, and sleep interact with and inform each other. 

I’m assuming that Fitbit Premium, with its AI-powered health coach and revamped app design, may do a lot of the heavy lifting for sleep and recovery insights with this new product. 

Also: Are AI health coach subscriptions a scam? My verdict after testing Fitbit’s for a month

But I also hope Google adds a few features on the app’s home screen that specifically target athletic strain and recovery, beyond the steps, sleep, readiness, and weekly exercise percentage already available on the Fitbit app’s main screen. 

Lots of customizable, distinct bands 

I hope the Fitbit Air is cheap — and the accompanying bands are even cheaper. If the rumors of affordability are true, then I’d hope Fitbit sells bands that can be worn with the device that match users’ styles and color preferences at a similarly affordable and accessible price point. Curry wears a gray-orange band in his teaser. I hope the colorways for this device are bold, patterned, and easily distinguishable from rival fitness bands. 





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