This simple email trick saves me from annoying marketing spam (and it’s free to do)


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Kerry Wan/ZDNET

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As a Gen-Z shopping editor, I spend most of my dollars online. I’m always looking for easy ways to save with promo codes, sign-ups, memberships, and more. 

I’ve also written full guides on how I’ve saved over $500 using services like Rakuten. But most importantly, after covering numerous sale events like Black Friday and Prime Day, I’ve learned how to avoid the deluge of spam that usually follows signing up for coupons or free shipping. 

Also: 3 money-saving tricks I use every time I shop online – and you should too

That’s why I’m sharing one of my favorite email tips that helps put marketing, ads, promotions, and other salesy emails in your rearview. This first tip is so obvious, you’ve probably never thought twice about it before. I’ve been using this shopping tip for almost a decade, and it’s still as functional as ever. Plus, it’s totally free. 

How I decrease marketing clutter in my inbox

So, you want to know the easiest way to ditch junk shopping mail that doesn’t ever seem to wind up in your junk folder? Stop letting retailers access that email from the get-go, and set up a… shopping email!

That’s it. That’s the tip. The easiest way to never let sales emails into the inboxes that matter the most is to never open the door in the first place. My shopping email is a free email account I set up through Gmail. Instead of ever being tied to anything important, this is the throwaway email I use when I shop online. 

I sign up for new-member offers and promo codes with it, create online retailer accounts with it, and have even graduated to using it as my primary email for nearly all my subscription services, too.

No time-consuming unsubscribe campaign needed: a shopping email can help sift out the often-large portion of spam or junk mail in most people’s inboxes. 

Screenshot from Amazon blog post

Don’t shop online until you know this one simple tip. 

Amazon

This shopping email is additionally the one I fill out when I order anything online. Not only does this help reduce the deluge of retailer emails in my personal inbox, but it also means any online orders or receipts are already stored on their own account.

I’ve found this especially helpful when I need to make a return or source specifics on a purchase, as I’m digging through a much smaller pool of emails than I would in a primary inbox. 

Also: I’ve used Rakuten for a year and earned nearly $500 – here’s how

Similarly, it helps to know that this shopping email is the one tied to several of my entertainment subscriptions. Renewal info, price changes, login notifications, and one-time passcodes all appear in one place, which is, once again, much less cluttered with other email. 

I’ve found that over the years of using this email hack, I’ve had an easier time navigating my personal email accounts and can check my digital mail more efficiently. I also find myself more tuned in to newsletters or other news I receive via my primary email because it’s not mixed in between a bunch of marketing language. I open and read more of the content I want to consumer, and spend less time hitting delete on junk mail. 

But the very best part of my shopping email? Mass-deleting a majority of those marketing memos without a second thought. 





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Recent Reviews


For three decades, the Subaru Outback has occupied a unique corner of the automotive world, carving out a niche that sits comfortably between a family wagon and a mountain-climbing SUV. With over three million sold since its debut, the Outback has become the literal and figurative utility player of the Subaru lineup.

Now entering its seventh generation, the 2026 Outback arrives when the average new vehicle price is at an all-time high, yet Subaru has kept its starting MSRPs reasonable, even dropping them in some instances. If you’re cross-shopping the Outback against other mid-size crossovers, here are the six best things about the 2026 Subaru Outback.

6

Affordable

High-value MSRP relative to the national average

One of the most compelling arguments for the 2026 Outback is its value proposition. While the average price of a new vehicle is hovering around or above $50,000, the Outback starts significantly lower.

The entry-level Premium begins at $36,445 (including destination), a figure that undercuts many rivals while still including standard all-wheel drive and a comprehensive suite of tech and safety features. Even the feature-heavy Touring XT and Wilderness trims typically stay under that $50,000 national benchmark, making the Outback a financially savvy choice for families.

Here is a fast trim level breakdown. The starting MSRP figures include the $1,450 destination fee.


2026-subaru-outback-wilderness-exterior-2-1.jpeg

subaru-logo.jpeg

Base Trim Engine

2.5-liter four boxer

Base Trim Transmission

CVT

Base Trim Drivetrain

All-Wheel Drive



Premium

Starting MSRP: $36,445

  • Heated seats.
  • Black rear badging.
  • Cargo tonneau cover.
  • Leather-wrapped steering wheel
  • Power rear gate w/ automatic close.
  • Removable rear trailer hitch bumper cover.
  • 18-inch aluminum-alloy wheels w/ dark gray finish.

An optional package for the Premium adds rain-sensing wipers, cloud-based navigation, a wireless smartphone charger, a heated steering wheel, and a moonroof for $2,270.

Limited

Starting MSRP: $43,165

  • Navigation.
  • Power moonroof.
  • Harman Kardon stereo.
  • Wireless smartphone charger.
  • Heated rear seats and steering wheel.
  • 18-inch aluminum-alloy wheels w/ matte black finish.
  • Perforated leather-trimmed upholstery w/ khaki stitching.

Touring

Starting MSRP: $46,845

  • Ventilated front seats.
  • Surround view monitor.
  • Lumbar and thigh support for the driver’s seat.
  • 18-inch black and machine-finish aluminum-alloy wheels.
  • Java Brown or Slate Black Nappa leather-trimmed perforated upholstery.

Limited XT

Starting MSRP: $45,815

  • Dual exhaust.
  • Surround view monitor.
  • 19-inch aluminum-alloy wheels w/ black finish.

Touring XT

Starting MSRP: $49,445

  • Includes all the features of the Touring, but with the higher-output 2.4-liter Boxer turbo.

Wilderness

Starting MSRP: $46,445

  • All-weather floormats.
  • Wireless smartphone charger.
  • 9.5 inches of ground clearance.
  • Electronically controlled dampers.
  • All-terrain Bridgestone Dueler tires.
  • Anodized copper exterior and interior accents.
  • 17-inch aluminum-alloy wheels w/ matte black finish.
  • Ladder-style roof rails w/ crossbar placement measurement markers.

Two optional packages are available for the Outback Wilderness. The first adds a moonroof, navigation, and a surround-view monitor for $2,045.

The second includes those, plus Nappa leather seats with copper stitching, ventilated front seats, a 12-way power-adjustable driver’s seat, and an eight-way power-adjustable passenger seat for an additional $4,090.

2026 Subaru Forester Hybrid driving on a dirt trail


2026 Subaru Forester Hybrid defies trends with a surprising $1,800 price drop

581-mile range, standard AWD, and updated safety features.

5

Two capable powertrain options

Standard Symmetrical AWD

Close-up shot of the engine under the hood of a 2026 Subaru Outback. Credit: Subaru

Two Boxer (i.e., horizontally opposed) engines are available for the 2026 Outback, depending on the trim level. Premium, Limited, and Touring feature a naturally aspirated 2.5-liter four-cylinder with 180 horsepower (5,800 rpm) and 178 lb-ft. of torque (4,800 rpm).

Limited XT, Touring XT, and Wilderness have a 2.4-liter turbocharged four-cylinder with 260 horsepower (5,600 rpm) and 277 lb-ft. of torque (2,000 to 4,800 rpm). Despite being a turbo engine with a higher power output, it does not require premium fuel.

Both engines are paired to a Lineartronic CVT (continuously variable transmission) with an eight-speed manual shift mode and Subaru’s Symmetrical All-Wheel Drive system.

The X-MODE system is also standard, which can be used on a muddy path, a gravel road, or during a snowstorm. X-MODE uses the same sensors as the Symmetrical All-Wheel Drive system, making additional adjustments to the Outback to ensure the best possible traction.

4

Significant tech leap with Snapdragon power

Owners can create individual profiles

Subaru has addressed the issue of infotainment lag, one of the biggest complaints from previous owners. The 2026 Outback features an all-new infotainment system, with navigation map swipe now up to three times faster, audio screen transitions up to six times faster, and overall scroll response up to two times faster. Notable updates and improvements include:

  • Optimized Display: A 12.1-inch higher-resolution touchscreen replaces the previous 11.6-inch unit. The screen reduces unwanted glare and light reflections by up to 80%.
  • Better Graphics: Powered by a Snapdragon 8 Automotive Processor, it features an octa-core architecture and an Adreno GPU.
  • More Memory: Approximately 2.5 times faster computing performance, with memory doubled from 4 GB to 8 GB and storage expanded from 64 GB to 128 GB.
  • Connectivity: Supports wireless Android Auto and Apple CarPlay, HD Radio, Bluetooth phone and audio streaming, Google Built-in services (Google Assistant/Maps), and automatic updates.
  • Personalization: Owners can create individual profiles and configure the 12.3-inch digital gauge cluster to highlight certain features and information. The 12.3-inch cluster is also new for the 2026 Outback.

While the overhauled infotainment system is a selling point, one current 2026 Outback owner has reported that Apple CarPlay functionality and the wireless charging pad don’t always work as intended.

AstroAI Battery-powered Tire Inflator.

Brand

AstroAI

Capacity

Up to 8 car tires (single charge)

This AstroAI mini tire inflator is perfect for keeping in your glove box when traveling. It’s portable and battery powered, meaning you don’t have to plug it in to use it. Plus, you’re able to set the exact tire pressure you want it to inflate to and it’ll automatically stop when it reaches that pressure. 


3

Return of physical climate controls

Small things add up

2026 Subaru Outback interior (5) Credit: Subaru

In a rare move that prioritizes driver ergonomics over minimalist trends, Subaru has brought back physical buttons and knobs for the climate control system. While the large 12.1-inch screen handles navigation and media, the often-used functions, like cabin temperature and fan speed, can now be adjusted by feel without taking your eyes off the road.

According to the J.D. Power 2025 U.S. Initial Quality Study, infotainment touchscreens are the study’s most problematic category, with consumers expressing a general dislike for what is sometimes described as “infotainment creep.” Subaru’s decision to have physical buttons for some of the most common vehicle functions is a small change that buyers are likely to appreciate.

2006 Saab 9-5 interior


Before touchscreens became the standard, BMW, Saab, and Lexus got it right

Better than a generic tablet glued to the dashboard.

2

Advanced “hands-off” driving system

Using GPS and 3D maps

Every 2026 Outback is standard with Subaru’s EyeSight package, which includes active safety features such as haptic steering wheel alerts, automatic emergency steering, lane keep assist, blind-spot and rear cross-traffic warnings, and reverse automatic braking.

Also standard is a feature called Emergency Stop Assist, which will stop the 2026 Outback if the driver becomes unresponsive while using the adaptive cruise control. Once stopped, the Outback can activate the hazard lights, unlock the doors, and call 911.

The Touring and Touring XT are standard with Highway Hands-Free Assist. Using GPS data and 3D high-definition maps, the system can manage steering, braking, and lane changes on compatible highways with an attentive driver. Highway Hands-Free Assist does require an active MySubaru Companion or Companion+ subscription, which typically includes a five-year trial for 2026 models.

1

Genuine off-road capability

Plenty of ground clearance

Static front 3/4 shot of a blue 2026 Subaru Outback Wilderness. Credit: Subaru

Unlike many “soft-roaders” that simply add plastic cladding, the 2026 Outback offers hardware that backs up its muscular look, especially with the Wilderness model.

Every Outback comes with at least 8.7 inches of clearance to begin with, but the Wilderness trim bumps that to 9.5 inches. Combine that with the all-terrain Bridgestone Dueler tires, electronically controlled dampers, all-weather floormats, and ladder-style roof rails, and the 2026 Outback Wilderness is the ideal weekend getaway vehicle.

Wilderness models also have a variation of X-MODE called Dual Mode, which includes specific settings for snow, dirt, and mud, along with hill descent control.

Salesperson in a dealership showroom handing a family keys to a new car.


3 insider tricks to get VIP treatment at any car dealership

Red carpet treatment, even if you buy something used.

Charitable causes and factory warranty

While the 2026 Subaru Outback makes a strong case for itself through an optimized infotainment system and rugged hardware, the ownership experience extends beyond the driver’s seat. For many buyers, the appeal of a Subaru lies in the brand’s alignment with social and environmental causes.

A prime example is the Subaru Love-Encore program launched in partnership with Gifts for Good. The program invites new customers back to the Subaru dealer about two weeks after purchase to meet with a staff member who can answer any questions they have about their new Subaru.

At that time, customers can choose either a mission-aligned product or direct the gift’s value to charity. Each physical gift is an ethically sourced product that comes with a story card, so customers can read about the impact the gift selection has made. Customers also have the option to redeem the gift’s value towards a charitable cause.

Every 2026 Subaru Outback has a three-year/36,000-mile bumper-to-bumper warranty and a five-year/60,000-mile powertrain warranty.



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