This Costco deal cuts the price of membership to $45 – here’s how to get it


Costco Labor Day deals

Costco/ZDNET

Have you been debating a Costco membership ahead of the summer (especially as gas prices continue to rise)? Now is a good time to sign up: Costco is offering a deal where you can sign up for a Gold Star membership for $65 and get a $20 gift card to the wholesale retailer for free, essentially cutting the price of your membership to $45 for the year. If you sign up for an Executive membership for $130, you’ll get a $40 gift card included. 

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The caveats: This deal is valid only for new members, and for those who have not been a Costco member (whether Primary, Household, or Affiliate) in the past 18 months. To get your gift card, you’ll have to set up auto-renewal of your membership on a Visa credit or debit card or a Mastercard debit card when you sign up. (However, you can still cancel your membership before the year is up if you don’t want to be charged full price the next year.)

I joined Costco with a deal like this on a Gold Star membership a few years ago, and I’m now a devotee with an Executive membership. Especially in this economic climate, buying in bulk for less and getting discounts on gas, prescriptions, and of course, the $1.50 hot dog and soda deal, is totally worth it. 

Don’t miss this chance to sign up for a Costco membership and get a gift card of up to $40 included.

Also: 11 cheap gadgets we’ve found to be highly useful (and they’re on sale)

How I rated this deal 

This deal gets you about 30% off the first year of an annual Costco membership. It isn’t the highest gift card amount we’ve seen, but it’s still a solid offer.

Costco does not list an end date for this promotion. 

Deals are subject to sell out or expire any time, though ZDNET remains committed to finding, sharing, and updating the best product deals for you to score the best savings. Our team of experts regularly checks in on the deals we share to ensure they are still live and obtainable. We’re sorry if you’ve missed out on this deal, but don’t fret — we’re constantly finding new chances to save and sharing them with you at ZDNET.com


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We aim to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best of tech. 

In 2025, we refined our approach to deals, developing a measurable system for sharing savings with readers like you. Our editor’s deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision.

At the core of this approach is a percentage-off-based system to classify savings offered on top-tech products, combined with a sliding-scale system based on our team members’ expertise and several factors like frequency, brand or product recognition, and more. The result? Hand-crafted deals chosen specifically for ZDNET readers like you, fully backed by our experts. 

Also: How we rate deals at ZDNET in 2026


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The Toyota Corolla Cross Hybrid has quickly become the default choice for buyers looking to step into an affordable hybrid SUV. It’s practical, efficient, and backed by a reputation that makes it an easy recommendation. But when you look beyond the badge, it’s no longer the clear-cut value leader it appears to be.

One Korean rival from Kia quietly outperforms it where it matters most. It’s cheaper to buy, significantly more fuel-efficient, and offers a more refined and spacious experience, despite targeting the same budget-conscious buyers. Instead of just meeting expectations, it raises them for what an entry-level hybrid SUV should deliver.

That’s what makes this comparison so one-sided. When a vehicle costs less while doing more, using less fuel, offering more room, and feeling more polished, it stops being an alternative and starts looking like the obvious choice.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from various manufacturer websites, including the EPA.


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Easily the most budget-friendly crossover on the market

Hybrid crossovers are a really attractive proposition. You get the added practicality of an SUV and fuel efficiency that keeps your monthly fuel bills low. Perhaps the most obvious choice here, especially if you’re on a tight budget, is the Toyota Corolla Cross Hybrid. However, if you’re looking for the best bang for your buck, and the most efficiency, then the Kia Niro remains king of the subcompact SUV segment.

2026 Kia Niro Hybrid trims and pricing

Models

Starting MSRP

LX

$27,390

EX

$30,190

SX

$33,390

SX Touring

$35,790

As we’ve already mentioned, the Corolla Cross Hybrid is kind of the benchmark for small hybrid SUVs, with its badge definitely helping make it so popular. The Toyota has a starting price of $29,395, meaning it is just over $2,000 more expensive than the Kia. Despite this, we think even the most affordable Niro Hybrid feels more refined, better equipped, and, to top it all off, its more efficient.

With the Niro being one of the most affordable crossovers on the market, you have a little wiggle room when it comes to trims. We still wouldn’t climb the ladder far, as we think the EX offers the best bang for your buck. It comes with niceties like a smartphone charging pad, faux-leather upholstery, and an upgraded infotainment screen. The Premium package is also definitely worth the extra $2,000, adding things like a panoramic sunroof, a power-operated tailgate, and a premium sound system.


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Neither are particularly entertaining, but the Niro is lighter on fuel

Beating Toyota at the hybrid game isn’t easy

Toyota is one of the most experienced automakers out there when it comes to building hybrid powertrains, with the Japanese brand being a big proponent of the setup. This is why it’s so impressive that the little Niro comes out ahead when it comes to efficiency. On top of this, Kia has delivered a more refined driving experience that feels better than you’d expect considering the price you pay.

Kia Niro Hybrid performance and efficiency


980919-1.jpg

kia-logo.jpeg

Base Trim Engine

1.6L I4 Hybrid

Base Trim Transmission

6-speed auto-shift manual

Base Trim Drivetrain

Front-Wheel Drive

Base Trim Horsepower

103.5 HP @5700 RPM

Base Trim Torque

106.3 lb.-ft. @ 4000 RPM

Base Trim Fuel Economy (city/highway/combined)

53/54/53 MPG

Base Trim Battery Type

Lithium polymer (LiPo)

Make

Kia

Model

Niro



The Corolla Cross Hybrid has a little more grunt than the Kia, putting down 196 horsepower versus the Niro’s dinky 139 horses. The 1.6-liter engine in the Korean crossover is an underachiever, which is why it takes around 8.9 seconds to get up to 60 miles per hour. With both of these crossovers being more urban crawlers than highway cruisers, we don’t think that lack of power is the end of the world.

There really isn’t a winner when it comes to driving engagement here, with both small SUVs being exceptionally dull to drive. However, the Kia Niro does come feature a pretty plush ride quality. It also gets a six-speed DCT instead of the CVT in the Corolla, which results in less droning when accelerating, resulting in a more refined experience.

Fuel economy

Model

City

Highway

Combined

Kia Niro FE

53 MPG

54 MPG

53 MPG

Kia Niro

53 MPG

45 MPG

49 MPG

Toyota Corolla Cross Hybrid

46 MPG

39 MPG

42 MPG

Efficiency is a massive reason to pick a Kia Niro over a Corolla Cross Hybrid. The base model Niro is rated for up to 53 miles per gallon combined, with every other model managing 49 miles per gallon combined. This means that even the least efficient Niro is rated to get seven more miles per gallon than a Toyota Corolla Cross Hybrid.


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Kia delivers a sleek and stylish interior in the 2026 Niro

Meanwhile, the Corolla Cross is a bit boring

Toyota has always been known to value simplicity, and this has often resulted in somewhat underwhelming interiors. While there isn’t anything wrong with the cabin of the Corolla Cross, and it does come well-equipped, it does lean a little too far in the utilitarian direction. The Niro, on the other hand, finds a good middle ground between simplicity and modernity.

Interior dimensions and comfort

Model

Kia Niro Hybrid

Toyota Corolla Cross Hybrid

Front row headroom

40.5 inches

38.6 inches

Front row legroom

41.5 inches

42.9 inches

Second row headroom

39.6 inches

39 inches

Second row legroom

39.8 inches

32 inches

Cargo capacity (behind second row)

22.8 cubic feet

21.5 cubic feet

Both the Niro and the Corolla Cross feel very practical for cheap subcompact SUVs, but the Kia has a pretty clear advantage. The Niro offers a much more spacious rear row of seats, with tons of legroom. You’d have no problem fitting even particularly tall passengers in the rear seats. It also does have a slightly more spacious cargo hold, though the difference here is much smaller.

Both the Corolla Cross and Niro have similar philosophies regarding interior design, but with some differences in execution. Both aim for basic functionality, but the Kia does it in a much more contemporary way. It’s obvious at all times that both crossovers are budget-oriented, in no small part thanks to the cheap plastics used, but build quality is good. The Kia also offers a few upscale touches that put it ahead of its Japanese rival, especially on higher trim levels.

Infotainment and technology

There is very little competition between the Niro and Corolla Cross when it comes to tech features. Both come standard with an eight-inch infotainment screen to start, with a 10.3-inch screen available on every trim but the base Niro and a 10.5-inch screen being optional in the Corolla Cross.

The two budget crossovers are fairly evenly matched when it comes to other tech features. Things like smartphone mirroring and a wireless smartphone charging pad are available on the Kia and Toyota. One key difference is the optional sound systems, with the Niro’s seven-speaker Harman/Kardon sound system performing much better than the optional JBL system in the Corolla Cross.


Cheaper, more efficient, and more refined

When comparing these two small crossovers side-by-side, it’s really hard to make a case for the Toyota. The Corolla Cross does have more power and comes with the peace of mind you get from the Toyota badge, but in just about every other way the Kia feels like the better deal. For less money, you’re getting a crossover that is more spacious, less boring on the inside, and far more efficient. In just about every way, the Niro is a more successful budget hybrid crossover.



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