These Marshall ANC headphones might finally pull me away from Bose and Sony – here’s why


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ZDNET’s key takeaways

  • The Milton ANC is Marshall’s latest pair of on-ear headphones.
  • They shouldn’t compromise on sound, durability, or battery life.
  • The new Marshall headphones are priced at $229.

Marshall has announced an all-new pair of on-ear headphones, the Milton ANC. They promise to deliver the signature sound experience without compromising battery life, in a portable, durable, and premium-looking design. While the Marshall Milton ANC look similar to the current-generation Marshall Major V on-ear headphones, they boast some crucial design and sound upgrades.

For instance, they have larger ear cushions, which should help keep the sound in to improve passive noise cancellation. This feature is important for on-ear headphones because the earcups don’t cover the ears like over-ear cans, and could result in ambient noise penetration. I haven’t tested the new headphones yet, but I hope the softer memory foam will be more comfortable to wear over longer periods.

Also: I’m a fan of Marshall speakers, but I didn’t expect these discounted headphones to sound this good

The Milton ANC feature square-shaped TPU molded ear caps, which you might have come to expect from Marshall headphones. They have a textured leather surface, a brass metal logo, and powder-coated metal arms, creating a premium look. 

I like that Marshall kept Major V’s foldable design, which lets you fold the Milton ANC’s earcups for better portability. The cans are slightly heavier than Major V (200g versus 186g), but the foldable design should help keep them portable.

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Marshall

Marshall says it has also introduced an “entirely new driver system tuned to improve bass and treble extension,” with SBC, AAC, LC3, and LDAC codecs. The Milton ANC headphones feature 32mm drivers (versus 40mm on the Major V) and Bluetooth 6.0 with LE Audio, which enables native support for Apple Find My and Google Find Hub services. That capability means you can use them with iPhone and Android, and the cans will show up in your respective built-in location-tracking apps.

The biggest addition to the latest on-ear headphones is active noise cancellation (ANC) support. Marshall added more microphones (six versus one on the Major V), which help with ANC and Transparency modes as well as call quality. The cans feature “next-generation ANC” to analyze the environment and adjust noise cancellation in real time, the brand says. Theoretically, this capability should help block out noisy environments more effectively.

Also: I test dozens of headphones a year, and these might be the best ones under $100

The Marshall Milton ANC also features Adaptive Loudness, which “subtly adjusts audio playback tonality to the listening volume and environment.” Then there’s Soundstage spatial audio, powered by the brand’s in-house spatialization algorithm, which makes any stereo track feel more immersive by adding depth and width. 

The headphones are rated to last up to 80 hours with ANC off and 50 hours with ANC on, which is promising for a pair of ANC cans. Moreover, they’re designed to be repairable with a replaceable battery.

The new Marshall Milton ANC on-ear headphones are priced at $229 and are now available to purchase from marshall.com. You’ll be able to buy them from select retailers starting May 27.





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Follow ZDNET: Add us as a preferred source on Google.


ZDNET’s key takeaways

  • Trusted quality data is the backbone of agentic AI.
  • Identifying high-impact workflows to assign to AI agents is key to scaling adoption.
  • Scaling agentic AI starts with rethinking how work gets done. 

Gartner forecasts that worldwide AI spending will total $2.5 trillion in 2026, a 44% year-over-year increase. Spending on AI platforms for data science and machine learning will reach $31 billion, and spending on AI data will reach $3 billion.

The global agentic AI market will reach $8.5 billion by the end of 2026 and nearly $40 billion by 2030, per Deloitte Digital. Organizations are rapidly accelerating their adoption of AI agents, with the current average utilization standing at 12 agents per organization, according to MuleSoft 2026 research. This rate is projected to increase by 67% over the next two years, reaching an average of 20 AI agents. 

Also: How to build better AI agents for your business – without creating trust issues

According to IDC, by 2026, 40% of all Global 2000 job roles will involve working with AI agents, redefining long-held traditional entry, mid, and senior level positions. But the journey will not be smooth. By 2027, companies that do not prioritize high-quality, AI-ready data will struggle to scale generative AI and agentic solutions, resulting in a 15% loss in productivity. While 2025 was the year of pilot experiments and small production deployments of agentic AI, 2026 is shaping up to be the year of scaling agentic AI. And to scale agentic AI, according to IDC’s forecast, companies will need trustworthy, accessible, and quality data. 

Scaling agentic AI adoption in business requires a strong data foundation, according to McKinsey research. Businesses can create high-impact workflows by using agents, but to do so, they must modernize their data architecture, improve data quality, and advance their operating models. 

McKinsey found that nearly two-thirds of enterprises worldwide have experimented with agents, but fewer than 10% have scaled them to deliver measurable value. The biggest obstacle to scaling agent adoption is poor data — eight in ten companies cite data limitations as a roadblock to scaling agentic AI. 

Also: AI agents are fast, loose, and out of control, MIT study finds

McKinsey identified the top data limitations as primary constraints that companies face when scaling AI, including: operating model and talent constraints, data limitations, ineffective change management, and tech platform limitations. 

Data is the backbone of agentic AI

Research shows that agentic AI needs a steady flow of high-quality, trusted data to accurately automate complex business workflows. Successful agentic AI also depends on a data architecture that can support autonomy — executing tasks without human intervention. 

Two agentic usage models are emerging: single-agent workflows (one agent using multiple tools) and multi-agent workflows (specialized agents collaborate). In each case, agents will rely on access to high-quality data. Data silos and fragmented data would lead to errors and poor agentic decision-making. 

Four steps for preparing your data 

McKinsey identified four coordinated steps that connect strategy, technology, and people in order to build strong foundational data capabilities. 

Also: Prolonged AI use can be hazardous to your health and work: 4 ways to stay safe

  1. Identify high-impact workflows to ‘agentify’. Focus on highly deterministic, repetitive tasks that deliver value as strong candidates for AI agents. 

  2. Modernize each layer of the data architecture for agents. The focus on modernization should support interoperability, easy access, and governance across systems. The vast majority of business applications do not share data across platforms. According to MuleSoft research, organizations are rapidly adopting autonomous systems. The average enterprise now manages 957 applications — rising to 1,057 for those furthest along in their agentic AI journey. Only 27% of these applications are currently connected, creating a significant challenge for IT leaders aiming to meet their near-term AI implementation goals. 

  3. Ensure that data quality is in place. Businesses must ensure that both structured and unstructured data, as well as agent-generated data, meet consistent standards for accuracy, lineage, and governance. Access to trusted data is a key obstacle. IT teams now spend an average of 36% of their time designing, building, and testing new custom integrations between systems and data. Custom work will not help scale AI adoption. The most significant obstacle to successful AI or AI agent deployment is data quality, cited as the top concern by 25% of organizations. Furthermore, almost all organizations (96%) struggle to use data from across the business for AI initiatives.  

  4. Build an operating and governance model for agentic AI. This is about rethinking how work gets done. Human roles will shift from execution to supervision and orchestration of agent-led workflows. In a hybrid work environment, governance will dictate how agents can operate autonomously in a trustworthy, transparent, and scaled manner. 

The work assigned to AI agents 

McKinsey highlighted the importance of identifying a few critical workflows that would be candidates for AI agents to own. To begin, an end-to-end workflow mapping would help identify opportunities for agentic use. McKinsey found that AI adoption is led by customer service, marketing, knowledge management, and IT. It is important to identify clear metrics that validate impact. Teams should identify the data that can be reused across tasks and workflows.

Also: These companies are actually upskilling their workers for AI – here’s how they do it

McKinsey concludes that having access to high-quality data is a strategic differentiator in the agentic AI era. Because agents will generate enormous amounts of data, data quality, lineage, and standardization will be even more important in the agentic enterprise. And as agentic systems scale, governance becomes the primary level for control. The data foundation will be the competitive advantage in the agentic era. 





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