The Toyota RAV4 is a best-seller, but this American SUV makes a strong case at a lower price


The Toyota RAV4 has been one of America’s best-selling SUVs since the late 1990s, and for 2026, it made one of the boldest moves in its nearly 30-year history. Toyota dropped gas-only engines entirely and made every RAV4 a hybrid.

The result is a more powerful, more fuel-efficient vehicle with a still affordable starting price of $33,495, including destination. Hybrid or otherwise, the RAV4 remains a benchmark in the compact SUV segment, earning accolades from everyday consumers and industry insiders alike.

But the 2026 Chevrolet Equinox, which starts at $30,795 (including destination), has something to say about that. The Equinox is not a hybrid, and it does not pretend to match the RAV4’s fuel economy. What it does offer, however, is a well-equipped, comfortable, and technology-forward interior that undercuts the RAV4 by roughly $2,700 at the base level.

For buyers with priorities other than just fuel economy, the 2026 Chevrolet Equinox is worth a second look against the mighty RAV4.


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Base Trim Engine

1.5L I4 ICE

Base Trim Transmission

8-speed automatic

Base Trim Drivetrain

Front-Wheel Drive



Two different powertrain approaches

All-wheel drive can be worth the money

The Equinox runs a 1.5-liter turbo four-cylinder producing 175 horsepower and 184 lb-ft. of torque in front-wheel-drive (FWD) form, or 203 lb-ft. of torque in an all-wheel drive (AWD) configuration.

FWD models pair with a continuously variable automatic transmission (CVT), while AWD models use a Hydra-Matic eight-speed automatic. The turbo engine is responsive around town and capable of merging or passing on the highway without strain, even though it is not a performance engine in the traditional sense.

By contrast, the RAV4 Hybrid uses a 2.5-liter four-cylinder paired with Toyota’s fifth-generation hybrid system, producing 226 combined horsepower in FWD form and 236 combined horsepower in AWD form. The win here for Toyota is how the RAV4 exceeds the Equinox on output while using considerably less fuel (more on that below).



















Quiz
8 Questions · Test Your Knowledge

Toyota RAV4
Read on and test your knowledge

From its debut as a compact pioneer to its hybrid future — how well do you really know the RAV4?

HistoryDesignEngineTrimsMilestones

In what year did Toyota first introduce the RAV4 to the global market?

Correct! The RAV4 made its global debut in 1994, launching as one of the world’s first compact crossover SUVs. It was initially sold as a three-door model and helped define an entirely new vehicle segment.

Not quite — the RAV4 was introduced in 1994. Toyota unveiled it as a pioneer in the compact crossover segment, a category that barely existed at the time and has since become the most popular vehicle class in the world.

What does the acronym RAV4 stand for?

Correct! RAV4 stands for Recreational Activity Vehicle, 4-wheel drive. The name was chosen to reflect the model’s dual-purpose nature — equally at home on city streets and light off-road terrain.

Not quite — RAV4 stands for Recreational Activity Vehicle, 4-wheel drive. Toyota designed the name to capture the vehicle’s adventurous, lifestyle-oriented spirit while emphasizing its all-wheel-drive capability.

The RAV4 became Toyota’s best-selling vehicle globally in which decade?

Correct! The RAV4 rose to become Toyota’s best-selling vehicle globally during the 2010s, riding the massive wave of consumer demand for compact crossovers. By 2019, it had surpassed even the iconic Camry in U.S. sales.

Not quite — it was the 2010s when the RAV4 climbed to the top of Toyota’s global sales charts. The crossover boom of that decade played right into the RAV4’s strengths, helping it outsell the legendary Camry in the United States by 2019.

Which powertrain option was introduced with the fifth-generation RAV4 in 2019?

Correct! The fifth-generation RAV4 lineup introduced the RAV4 Prime, a plug-in hybrid variant, in 2020 (based on the 2019 platform). It offers a substantial electric-only range and combined output exceeding 300 horsepower, making it one of the quickest RAV4s ever built.

Not quite — the big powertrain news for the fifth-gen RAV4 platform was the introduction of the RAV4 Prime plug-in hybrid. Launched in 2020, it delivers an electric-only range for daily commuting and a combined system output of over 300 horsepower.

What is the name of the rugged, off-road-oriented RAV4 trim introduced in 2020?

Correct! The RAV4 TRD Off-Road was introduced in 2020, featuring tuned suspension, all-terrain tires, and unique exterior styling. It gave buyers a more capable off-road package without jumping to a dedicated SUV platform.

Not quite — the answer is the RAV4 TRD Off-Road, which arrived in 2020. Toyota’s TRD (Toyota Racing Development) division tuned its suspension and equipped it with all-terrain tires, giving the RAV4 genuine light off-road credibility.

Which generation of the RAV4 controversially dropped the exterior-mounted spare tire that had become a signature design element?

Correct! The fourth-generation RAV4, launched in 2013, removed the rear-mounted spare tire that had been a visual hallmark of earlier models. The change gave the rear end a cleaner look but disappointed fans who loved that rugged, adventure-ready aesthetic.

Not quite — it was the fourth-generation RAV4 (2013–2018) that dropped the iconic rear-mounted spare tire. The decision was polarizing among fans, as that spare tire had long been one of the RAV4’s most recognizable design signatures.

Which generation of the RAV4 was the first to be offered exclusively as a five-door model, discontinuing the three-door version?

Correct! Starting with the third generation in 2006, Toyota discontinued the three-door RAV4 body style entirely. Consumer demand had clearly shifted toward the more practical five-door layout, and Toyota followed the market’s lead.

Not quite — the three-door RAV4 was phased out with the arrival of the third generation in 2006. Toyota recognized that buyers overwhelmingly preferred the five-door version for its practicality, and the quirky three-door was quietly retired.

Approximately how many RAV4 units had Toyota sold worldwide by the end of 2023, making it one of the best-selling SUVs of all time?

Correct! By the end of 2023, cumulative global RAV4 sales had surpassed approximately 15 million units. That milestone cements its status as one of the most successful SUVs ever produced and a cornerstone of Toyota’s global lineup.

Not quite — the RAV4 had crossed approximately 15 million in cumulative global sales by the end of 2023. It’s a staggering number that reflects just how thoroughly the RAV4 conquered the compact crossover segment it helped create nearly 30 years ago.

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The RAV4’s electronic CVT manages the hybrid system and, for AWD models, a dedicated rear electric motor powers the rear wheels independently, with no mechanical connection to the front axle.

As noted a moment ago, the 2026 Chevrolet Equinox LT FWD starts at $30,795, including a $1,995 destination charge. The 2026 RAV4 LE FWD starts at $33,495, including a $1,595 destination charge.

Both SUVs offer all-wheel drive, which can be worth the additional money for buyers who deal with winter weather. The Equinox LT AWD starts at $32,795, including destination, while the RAV4 LE AWD starts at $34,895, also including destination. That puts the Equinox roughly $2,100 less at the AWD level, meaning the price advantage holds whether you go FWD or AWD.


Static front 3/4 shot of a red 2026 Toyota RAV4 GR Sport.

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Base Trim Engine

2.5L Inline 4 Hybrid

Base Trim Transmission

CVT

Base Trim Drivetrain

Front-Wheel Drive



Fuel economy numbers

Where the two SUVs part ways

The 2026 RAV4 and its hybrid powertrain hold a clear advantage here, but things are not so cut-and-dry, as it depends on how many miles a year you drive. Let’s look at the EPA estimates for both SUVs first.

2026 Chevrolet Equinox (EPA-estimated):

  • FWD: 26 mpg city / 29 mpg highway / 27 mpg combined
  • AWD: 25 mpg city / 29 mpg highway / 26 mpg combined
  • Estimated annual fuel cost (FWD): $2,300
  • Estimated annual fuel cost (AWD): $2,400

2026 Toyota RAV4 Hybrid (EPA-estimated):

  • FWD (LE/SE): 47 mpg city / 40 mpg highway / 43 mpg combined
  • AWD (LE/SE): 46 mpg city / 39 mpg highway / 42 mpg combined
  • Estimated annual fuel cost (FWD): $1,450
  • Estimated annual fuel cost (AWD): $1,500

The gap is 16 mpg combined in the RAV4’s favor on FWD models. At the current national average of $4.05 per gallon, a driver covering 15,000 miles a year spends roughly $2,250 annually on gas in the Equinox versus about $1,413 in the RAV4, a difference of $837 per year.

To find your own payback timeline, divide the price gap between the two vehicles by your estimated annual fuel savings. At 15,000 miles per year and $4.05 per gallon, the $2,700 starting-price difference between the Equinox LT FWD and the RAV4 LE FWD works out to a payback period of about 3.2 years, meaning it takes just over three years of fuel savings to make up what you would pay extra for to own the RAV4.

However, that timeline gets longer if you drive less. A buyer covering only 8,000 miles a year would see the payback period stretch beyond six years for a new RAV4. At that point, the Equinox’s lower sticker price starts to look more attractive.


Shot of the 2026 Toyota RAV4 family in a studio with a black and gray backdrop.


2026 Toyota RAV4 trims explained—and the one that makes the most sense

The 2026 RAV4 has trims from Woodland to XSE and GR Sport, but which one actually gives you the best value?

Interior tech and cargo space

Equinox competes on total passenger volume

The Equinox offers 29.8 cubic feet of cargo space behind the rear seat, expanding to 63.5 cubic feet when everything is folded. The RAV4 offers 37.8 cubic feet behind the rear seat and 70.4 cubic feet when they are folded. Similar to fuel economy, the Toyota RAV4 has a meaningful advantage here when it comes to available cargo space.

When it comes to passenger space, the Equinox actually has a slight edge. EPA passenger volume comes in at 104.3 cubic feet for the Equinox versus 98.9 cubic feet for the RAV4. Rear seat passengers in particular have a bit more room to stretch out in the Equinox.

Every 2026 Equinox is standard with an 11-inch digital instrument cluster and an 11.3-inch touchscreen that supports Google built-in, Apple CarPlay, and Android Auto. The RAV4 LE has a 10.5-inch touchscreen and a 12.3-inch digital gauge cluster. The RAV4’s gauge cluster is larger and more detailed, displaying hybrid energy flow information alongside standard trip data. Higher RAV4 trims step up to a 12.9-inch touchscreen.

Both SUVs include dual-zone automatic climate control, a backup camera, and wireless smartphone connectivity as standard features.

The RAV4 also includes a built-in Drive Recorder Dash Cam as standard equipment, using the vehicle’s existing cameras to record front and rear footage. That is a feature you would typically pay extra for or add as an accessory on competing vehicles.


White 2015 Ford Focus Titanium


I’ve spent 20 years in the auto industry—and still made this used-car mistake

Didn’t discover the issue until much later.


Both SUVs are worth a test drive

The 2026 Chevrolet Equinox is a well-rounded SUV that delivers the latest technology, generous passenger space, and a lower entry price than the RAV4 at the base trim level. For buyers who prioritize upfront value and do not drive enough miles for the fuel savings to add up, it holds its own.

The 2026 Toyota RAV4 Hybrid is the better vehicle by most objective measures. It is more powerful, more fuel-efficient, and has Toyota’s longstanding reputation for quality behind it.

The Equinox makes the most sense for buyers who want a capable, comfortable SUV at a lower price point and are not prioritizing fuel economy. The RAV4 makes the most sense for buyers who want fuel-efficiency gains over time. Either way, both are likely worth a test drive before you decide.

The Equinox and the RAV4 each carry a three-year/36,000-mile bumper-to-bumper warranty and a five-year/60,000-mile powertrain warranty. Toyota covers the RAV4 and its hybrid system components for eight years or 100,000 miles, and the hybrid battery for 10 years or 150,000 miles.



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Recent Reviews


Global law enforcement operation takes First VPN offline

Pierluigi Paganini
May 21, 2026

Police seized First VPN in a global crackdown, exposed its cybercrime users, and shut down infrastructure tied to ransomware and data theft.

A major international law enforcement operation has taken First VPN offline, a service that had become a quiet staple for ransomware crews, data thieves, and other cybercriminals trying to hide in plain sight.

“The coordinated action took place between 19 and 20 May and targeted the infrastructure behind one of the most widely used VPN services in the cybercrime underground.” reads the press release published by Europol. “The gathered intelligence exposed thousands of users linked to the cybercrime ecosystem and generated operational leads connected to ransomware attacks, fraud schemes, and other serious offences worldwide.”

Authorities seized dozens of servers across 27 countries, arrested the administrator, and carried out a search in Ukraine, cutting off an infrastructure that had been used in a wide range of serious investigations.

The service marketed itself as a privacy-first VPN with no logging and no cooperation with law enforcement, which made it appealing not just to ordinary users but also to threat actors looking to mask their activity. That’s the uncomfortable part of the VPN story: the same tools that help people protect privacy on public Wi-Fi or work securely from home are also useful for criminals who want to conceal their origin, route traffic through different regions, and make attribution harder.

“For years, the service, known as ‘First VPN’, was promoted on Russian-speaking cybercrime forums as a trusted tool for remaining beyond the reach of law enforcement. It offered users anonymous payments, hidden infrastructure, and services designed specifically for criminal use.” continues the press release. “‘First VPN’ had become deeply embedded in the cybercrime ecosystem, appearing in almost every major cybercrime investigation supported by Europol in recent years. Criminals used it to conceal their identities and infrastructure while carrying out ransomware attacks, large-scale fraud, data theft, and other serious offences.”

Europol said the service name kept resurfacing in major cybercrime cases, and Eurojust confirmed that investigators had been building the case for years through a joint effort led by French and Dutch authorities. 

What seems to have made this case especially valuable for investigators is that they didn’t just shut the service down, they also got inside its infrastructure before it disappeared. That likely gave them access to user records, connection data, and other evidence that can be used to map criminal activity back to real people and devices.

Authorities dismantled cybercrime infrastructure, including 33 servers and a service based in Ukraine, and seized domains linked to the operation: 1vpns.com, 1vpns.net, 1vpns.org, plus associated onion sites. They also notified users directly and shared information on hundreds of accounts with international partners, which suggests this may lead to follow-on investigations well beyond the VPN itself.

The bigger lesson is simple: privacy tools are not the problem, but criminal operators often rely on the same infrastructure normal users trust. Once that infrastructure is compromised, dismantled, or logged, the illusion of anonymity can disappear very quickly.

“The operation has already generated significant operational results at Europol’s level:

  • 21 Europol-supported investigations advanced through the intelligence obtained.”
  • 83 intelligence packages disseminated;
  • information linked to 506 users shared internationally;

“For years, cybercriminals saw this VPN service as a gateway to anonymity. They believed it would keep them beyond the reach of law enforcement. This operation proves them wrong. Taking it offline removes a critical layer of protection that criminals depended on to operate, communicate and evade law enforcement.” said Edvardas Šileris, Head of Europol’s European Cybercrime Centre

Follow me on Twitter: @securityaffairs and Facebook and Mastodon

Pierluigi Paganini

(SecurityAffairs – hacking, First VPN)







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