The luxury brand that doesn’t come with luxury-car headaches


When people talk about reliable, affordable cars, Toyota and Honda usually dominate the conversation. Their luxury divisions have solid reputations too, but neither quite delivers the same mix of premium appeal, value, and ownership confidence as one up-and-coming rival.

Luxury cars aren’t usually known for being easy on your wallet. Between high sticker prices, costly repairs, and questionable long-term reliability, owning one can sometimes feel like a gamble.

That’s where Genesis has carved out its niche. The Korean luxury brand has quietly built a lineup packed with upscale features, impressive quality, and strong warranty coverage, all while keeping prices far more reasonable than many established rivals.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from Genesis and other authoritative sources, including Edmunds, J.D. Power, Kelley Blue Book, and TopSpeed.

The models below are ranked by their J.D. Power Quality and Reliability scores, starting with the lowest-rated vehicles. Any Genesis models that haven’t yet received a rating are listed first.


Side-profile action shot of a 2025 Genesis GV80


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5

Genesis G90

J.D. Power Quality & Reliability score: Not rated

Dynamic front 3/4 shot of a white 2026 Genesis G90 Prestige Black. Credit: Genesis

The G90 may not have a J.D. Power reliability score yet, but it still earns a place here as one of the cars that helped put Genesis on the luxury-car map. Its roots trace back to the old Hyundai Equus, though the G90 has evolved into a far more polished flagship that can legitimately compete with established luxury sedans.

For 2026, Genesis hasn’t messed with the formula much. The biggest addition is a new e-SC Prestige Black package that brings matte-black 21-inch wheels, dark exterior trim, and a stealthier overall look.

A few smaller updates round things out, including revised warning chimes for certain driver-assistance systems and a redesigned set of wiper blades. Otherwise, the G90 remains the same comfort-focused luxury sedan it was before.

Starting MSRP: $92,700

Interior shot of the rear seats in a 2023 Genesis G90 Credit: Genesis

The G90’s biggest trick is how much luxury it delivers for the money. With a starting price roughly $25,000 lower than a comparable Mercedes-Benz S-Class, it manages to feel every bit like a flagship sedan without venturing into six-figure territory.

Every G90 comes with a twin-turbocharged 3.5-liter V-6 and standard all-wheel drive. The standard version makes 375 horsepower, while the range-topping e-SC models use a 48-volt electric supercharger to bump output to 409 horsepower, paired with the same eight-speed automatic transmission.

Even the entry-level G90 is loaded. Features include an adaptive suspension, panoramic sunroof, head-up display, wireless charging, heated and ventilated massaging front seats, heated rear seats, Nappa leather upholstery, and a full suite of driver-assistance tech.

Step up to an e-SC model and the equipment list gets even more impressive. Extras include an air suspension, rear-wheel steering, ventilated and massaging rear seats, a rear wireless charging pad, and a 26-speaker Bang & Olufsen sound system.


2026 Genesis G80 Prestige Black exterior shot.


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4

Genesis G80

J.D. Power Quality & Reliability score: 80/100

Static front-end shot of a black 2026 Genesis G80 Prestige Black. Credit: Genesis

If the G90 is Genesis’ flagship, the G80 is arguably the model that best represents the brand as a whole. It’s been a cornerstone of the lineup from the beginning, blending luxury, performance, and value in a way that’s helped Genesis establish itself as a legitimate alternative to the German heavyweights.

The G80 continues to make a strong case for itself against cars like the BMW 5 Series and Audi A6. It’s comfortable, refined, well-equipped, and offers plenty of power, all while carrying a noticeably friendlier price tag.

After receiving a substantial refresh for 2025, the 2026 model arrives largely unchanged. That’s no bad thing, considering the updates brought a sleeker cabin, higher-quality materials, and a massive OLED display that handles both infotainment and driver information.

The interior remains one of the G80’s biggest selling points. Spacious seating and upscale finishes give it the feel of a much more expensive luxury sedan.

Starting MSRP: $58,450

Shot of the dashboard and red leather interior in a 2025 Genesis G80. Credit: Genesis

The G80 doesn’t leave buyers short on performance, regardless of which engine you choose. The standard turbocharged 2.5-liter four-cylinder delivers 300 horsepower and 311 lb-ft of torque, while a twin-turbocharged 3.5-liter V-6 ups the ante to 375 horsepower and 391 lb-ft.

Both engines are paired with an eight-speed automatic transmission and standard all-wheel drive. Unless you’re chasing maximum performance, the base engine already offers more than enough punch for everyday driving.

Equipment levels are generous from the start. The entry-level 2.5T comes with heated front and rear seats, a heated steering wheel, tri-zone climate control, wireless charging, synthetic leather upholstery, and a full suite of driver-assistance features.

Move up the range and the G80 starts to feel genuinely premium. The Sport Prestige trim adds features like rear-wheel steering, an electronic limited-slip differential, premium leather upholstery, a head-up display, and larger 20-inch wheels.


Front 3/4 action shot of a 2025 Genesis G80


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3

Genesis GV70

J.D. Power Quality & Reliability score: 81/100

Front 3/4 shot of a 2026 Genesis GV70 Credit: Genesis

The GV70 has become one of Genesis’ biggest success stories, and it’s easy to see why. It combines sharp styling, a genuinely upscale cabin, and plenty of technology in a package that feels every bit as premium as its more established rivals.

The compact luxury SUV has also earned plenty of praise from industry experts. Strong J.D. Power scores and recognition from Kelley Blue Book help reinforce its reputation as one of the best all-around choices in the segment.

For 2026, Genesis has given the GV70 a light refresh rather than a full redesign. Updates include revised lighting, a tweaked grille, and fresh wheel designs.

The biggest changes are inside. A new 27-inch OLED display now combines the digital gauge cluster and infotainment system into one sleek screen, while a separate display handles climate controls to keep things easy to use.

Starting MSRP: $48,985

Close-up shot of the black leather seats inside the cabin of a 2026 Genesis GV70. Credit: Genesis

The GV70 gives buyers a choice between two strong engines. The standard turbocharged 2.5-liter four-cylinder produces 300 horsepower, while the available twin-turbo 3.5-liter V-6 raises the stakes with 375 horsepower and 391 lb-ft of torque.

Every version comes with an eight-speed automatic transmission and standard all-wheel drive. Regardless of engine choice, the GV70 is also rated to tow up to 3,500 pounds.

Even the base 2.5T arrives with a healthy list of standard equipment. Brembo brakes, heated front seats, dual-zone climate control, synthetic leather upholstery, and a full suite of driver-assistance features are all included.

Higher trims add more luxury and performance-focused touches. Depending on the model, buyers can get features like a limited-slip differential, sport exhaust, head-up display, genuine leather upholstery, wireless charging, and a premium Lexicon audio system.


Front 3/4 shot of a blue 2025 Genesis G70 parked on gravel with a mountain in the background.


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2

Genesis GV80

J.D. Power Quality & Reliability score: 83/100

Front 3/4 action shot of a 2025 Genesis GV80 Credit: Genesis

The GV80 is Genesis’ largest and most luxurious SUV, and for 2026 it continues to be offered in both traditional SUV and sleeker coupe form. The standard model remains the more affordable option, while the coupe caters to buyers willing to spend extra for a sportier look.

Inside, the GV80 feels every bit like a premium vehicle. High-end materials, a spacious layout, and a massive 27-inch OLED display help create an upscale atmosphere that easily rivals more expensive luxury SUVs.

Genesis has also expanded the lineup for 2026. A new rear-wheel-drive entry model lowers the barrier to entry, while additional trims now offer three-row seating for buyers who need extra passenger space.

There’s also a new Prestige Black model at the top of the range. As the name suggests, it swaps chrome for blacked-out trim pieces and gives the GV80 a more aggressive presence.

Starting MSRP: $57,700

Interior shot of the dashboard in a 2026 Genesis GV80 Credit: Genesis

The GV80 offers a wider range of powertrain choices than most luxury SUVs. Buyers can choose from the same turbocharged four-cylinder and twin-turbo V-6 found in the GV70, while range-topping models get an electrified version of the V-6 that bumps output to 409 horsepower and 405 lb-ft of torque.

Capability isn’t overlooked, either. Properly equipped, the GV80 can tow up to 6,000 pounds, making it more than capable of hauling a boat, camper, or trailer for weekend getaways.

Even the entry-level rear-wheel-drive 2.5T comes loaded with features. Highlights include a hands-free power liftgate, heated power-adjustable front seats, tri-zone climate control, wireless charging, a 27-inch display, and a full suite of driver-assistance tech.

Step up to higher trims and the GV80 starts venturing into true luxury territory. The 3.5T Prestige adds premium leather upholstery, ventilated rear seats, an electronic limited-slip differential, and a digital rearview mirror, among other upgrades.


Front 3/4 shot of a 2021 Lexus IS


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1

Genesis G70

J.D. Power Quality & Reliability score: 87/100

The G70 continues to be one of the best-kept secrets in the luxury sedan world. Even as the compact luxury segment shrinks, Genesis’ smallest sedan still delivers the performance, refinement, and value needed to challenge rivals from BMW, Audi, and Mercedes-Benz.

What makes the G70 especially appealing is how much car you get for the money. It offers sharp handling, a comfortable ride, and plenty of power while typically costing thousands less than many of its European competitors.

Genesis has made a handful of updates for 2026. A new Capri Blue paint option joins the lineup, while AWD-equipped 2.5T models now come with a heated steering wheel as standard.

Other additions include a 360-degree camera system, fresh wheel designs, and aluminum interior trim on select models. A few features have disappeared as well, including the power-operated trunk and previously available Nappa leather upholstery.

Starting MSRP: $43,450

The G70’s engine lineup mirrors the rest of the Genesis range, starting with a turbocharged 2.5-liter four-cylinder that produces a healthy 300 horsepower and 311 lb-ft of torque. For buyers wanting more punch, there’s also a 3.3-liter twin-turbo V-6 delivering 365 horsepower and 376 lb-ft.

Both engines are paired with an eight-speed automatic transmission, and buyers can choose between rear-wheel drive and all-wheel drive. That combination helps the G70 maintain its reputation as one of the more engaging cars in its class.

Even the entry-level 2.5T comes generously equipped. Standard features include 19-inch wheels, Brembo brakes, heated power-adjustable front seats, synthetic leather upholstery, modern connectivity features, and a comprehensive suite of driver-assistance tech.

At the top of the range, the 3.3T Sport Prestige leans harder into performance. It adds exclusive wheels, red brake calipers, a limited-slip differential, a sport exhaust system, and dark chrome exterior accents to give the G70 a more aggressive character.



















Quiz
8 Questions · Test Your Knowledge

Luxury performance sedans
Trivia challenge

From the BMW 5 Series to the Genesis G80 — find out how much you really know about the world’s finest four-door performance machines.

PerformanceDesignTechnologyHistoryBrands

In what year did BMW introduce the first-generation 5 Series?

Correct! The first BMW 5 Series, internally known as the E12, debuted in 1972. It replaced the BMW New Six sedan and established the 5 Series as BMW’s core executive sedan lineup, a position it still holds today.

Not quite. The first BMW 5 Series (E12) launched in 1972. It was BMW’s answer to the growing demand for a sporty yet refined executive sedan, and it laid the foundation for one of the most enduring nameplates in automotive history.

Genesis is the luxury vehicle brand of which parent automaker?

Correct! Genesis is Hyundai’s standalone luxury brand, officially launched as an independent division in 2015. The G80 sedan sits in the middle of the Genesis lineup and competes directly with the BMW 5 Series and Mercedes-Benz E-Class.

Not quite. Genesis is owned by Hyundai, South Korea’s largest automaker. Hyundai spun Genesis off as a dedicated luxury brand in 2015 to compete more seriously with European and Japanese premium marques.

Which of the following luxury sedans was the first to offer a factory-installed V12 engine as a standard powertrain option in its base lineup?

Correct! The Jaguar XJ famously launched in 1968 with a straight-six, but Jaguar made a V12 available in the XJ12 as early as 1972, making it a landmark moment for production luxury sedans. No rival offered a V12 in a standard series production sedan at that time.

Not quite. The Jaguar XJ12, introduced in 1972, was the first production luxury sedan to offer a V12 engine as a standard option in its lineup. It predated V12 offerings from BMW and Mercedes-Benz by several years and became an icon of effortless British performance.

Which luxury sedan was the first to offer a fully integrated head-up display (HUD) as a production feature?

Correct! General Motors introduced a head-up display on the 1988 Oldsmobile Cutlass Supreme, and Cadillac followed soon after with HUD on the DeVille. The technology trickled down from military aircraft and gave American luxury cars a brief tech advantage over European rivals.

Not quite. The Cadillac DeVille was among the first production luxury sedans to offer a head-up display, with GM pioneering the technology in the late 1980s. It was inspired by aircraft cockpit technology and projected speed and basic driving data onto the windshield.

What distinctive styling feature is commonly associated with the front fascia of all Genesis vehicles, including the G80?

Correct! Genesis uses a signature two-line headlight design inspired by traditional Korean lanterns, which the brand calls its ‘Two Lines’ design identity. This distinctive look gives Genesis vehicles an instantly recognizable face that sets them apart from European competitors.

Not quite. Genesis vehicles are recognized by their distinctive two-line headlamp design, inspired by the aesthetic of traditional Korean lanterns. This ‘Two Lines’ philosophy runs across the entire Genesis lineup and serves as the brand’s visual signature.

The BMW M5 Competition variant of the current generation produces approximately how much horsepower from its twin-turbocharged V8?

Correct! The BMW M5 Competition produces 617 horsepower from its 4.4-liter twin-turbocharged V8 engine. That output allows it to sprint from 0 to 60 mph in around 3.1 seconds, making it one of the fastest production sedans ever built.

Not quite. The BMW M5 Competition generates 617 horsepower from its 4.4-liter twin-turbo V8. This staggering output, combined with BMW’s xDrive all-wheel-drive system, gives the M5 Competition supercar-rivaling acceleration despite its full four-door sedan body.

Which luxury sedan pioneered the use of air suspension as a standard feature in the 1950s, setting a benchmark for ride comfort?

Correct! The Citroën DS, launched in 1955, featured a revolutionary hydropneumatic self-leveling suspension system that astonished the automotive world. It offered a ride quality so smooth that it influenced luxury car engineering for decades and is still celebrated as one of the greatest automotive engineering achievements ever.

Not quite. The Citroën DS, introduced in 1955, was the groundbreaking pioneer of advanced self-leveling hydropneumatic suspension. Its ride quality was so far ahead of its time that journalists and engineers from rival luxury brands studied it extensively, and its influence can still be felt in modern air suspension systems.

The Genesis G80 Sport trim is powered by which engine configuration?

Correct! The Genesis G80 Sport is powered by a 3.5-liter twin-turbocharged V6 engine producing 375 horsepower. This engine gives the G80 Sport a meaningful performance edge over the standard model and puts it in direct competition with the BMW 540i and Mercedes-Benz E 450.

Not quite. The Genesis G80 Sport uses a 3.5-liter twin-turbocharged V6 producing 375 horsepower. It represents a significant step up from the base 2.5T model and firmly plants the G80 Sport in the upper tier of midsize luxury sedan performance.

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Recent Reviews


There aren’t many modern sports cars that manage to feel like a genuine loophole in the system, but this one does. It blends two very different engineering worlds into a single package, and somehow it just works.

It’s quick too, with a 3.9-second sprint to 60 mph and an inline-six that’s already earned a reputation as one of the best in modern performance cars. On top of that, it benefits from one of the widest dealer networks you’ll find outside the domestic brands, which takes a lot of the usual ownership stress out of the equation.

The strange part is how few people seem to have fully clocked what this combination actually means. It feels like one of those setups that won’t be around in this form much longer, even if it probably should be.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from BMW, Porsche, and Toyota, as well as other authoritative sources including TopSpeed.


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One of the best modern sports cars is quietly on its way out

A rare performance bargain mixing BMW power with Toyota reliability is ending soon

Red 2026 Mazda MX-5 Miata on a coastal highway Credit: Mazda

This sports coupe has been around since 2019, but it’s now heading toward the end of the road. When it’s gone, it’ll leave behind one of those weird, unlikely combinations that probably won’t happen again.

It only exists because a few things lined up at exactly the right time, from partnerships to platform sharing. Once that window closes, it’s hard to see it opening again in quite the same way.

The end isn’t coming—it’s already here

Rear 3/4 shot of a 2024 Nissan Z Credit: Nissan

In an official statement, the company confirmed production wrapped in March 2026. You can still spec one on the website, but no new cars are coming off the line.

The news didn’t exactly set the auto world on fire, but the impact runs deeper than the headlines suggested. There’s no successor planned, and last time it took two decades for the nameplate to return.

For now, what’s left is a Final Edition model and the slow realization that this chapter is already closed.

A partnership that won’t happen twice

Static side profile shot of a gray 2025 Porsche 911 Carrera. Credit: NetCarShow.com

This sports car comes from a platform shared by two automakers that couldn’t be more different if they tried. It wears a Japanese badge, has a German twin, and is built in Graz, Austria.

Without that partnership, it probably never would’ve made it to production in the first place. Now that its German sibling has also bowed out, the deal that made both cars possible has officially run its course.

Static side profile shot of an orange 2023 Chevrolet Corvette Z06. Credit: NetCarShow.com

For this kind of two-door performance car to exist again, the brand would need either a fresh partnership or a completely new platform. The catch is it hasn’t built its own performance inline-six in over 20 years.

Sure, it has the resources to develop one from scratch, but the business case just doesn’t really add up anymore. This sports coupe only happened because the timing and circumstances lined up perfectly — and that window now looks firmly closed.


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The Supra’s BMW DNA is exactly what made it work

What started as controversy ended up being its biggest strength

If you still haven’t guessed it, we’re talking about the Toyota GR Supra. When the MkV first dropped, a lot of the JDM crowd wasn’t exactly impressed—the BMW engine swap caused a full-on backlash.

But looking back now that it’s gone, that whole controversy hits differently. What people once saw as a betrayal is actually a big part of what made this car so interesting in the first place.

The B58 came at exactly the right time

2025 Toyota GR Supra detail shot of engine bay Credit: Toyota

Toyota had been working on the next-generation Supra for nearly a decade before the name finally came back in 2019. One of the biggest challenges was figuring out the right engine—something that wouldn’t be shared across the rest of the lineup.

Even with all its R&D resources, building a brand-new inline-six just for the Supra didn’t really make sense financially or practically. It was one of those cases where doing it alone just wasn’t realistic.

By 2019, BMW’s 3.0-liter B58 inline-six had already built a reputation as one of the best performance engines for the money. It stood out for its smoothness, responsiveness, and surprising durability—all traits that lined up perfectly with what Toyota wanted for the Supra.

Timing-wise, it couldn’t have worked out better for Toyota, which saw the engine’s potential right away. In the GR Supra, the B58 puts out 382 horsepower and 368 lb-ft of torque through an eight-speed automatic, good for a 0–60 mph run in about 3.9 seconds, with independent tests dipping closer to 3.7 seconds.

The Gazoo Racing effect

2026 Toyota GR Supra Final Edition GR lettering Credit: Toyota

There’s a common misconception that the GR Supra is just a rebadged BMW Z4, but that’s not really the case. The platform underneath both cars was a joint effort from the start, not a one-way handover.

Toyota’s chief engineer, Tetsuya Tada, pushed for a co-developed setup that fit the vision for a modern sports coupe. Drive a Z4 and a Supra back to back and the difference shows pretty quickly—the Supra feels sharper and more performance-focused, while the Z4 leans more into relaxed grand touring.


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The GR Supra became a modern enthusiast favorite

A balanced sports car that nails performance, usability, and value

Rear closeup View of a 2025 Toyota GR Supra Credit: Toyota

Beyond all the early controversy, the GR Supra has quietly proven itself as a seriously well-rounded modern sports car. When you strip away the noise, it holds up exactly where it matters most.

It’s quick, easy to live with day to day, and doesn’t come with the usual headaches you’d expect from something this performance-focused. In terms of performance, usability, and long-term ownership confidence, it doesn’t just tick boxes—it actually delivers in all of them.

Performance meets everyday usability

2025 Toyota GR Supra detail shot of manual transmission shift lever Credit: Toyota

The performance you get from the $59,595 2026 Toyota GR Supra 3.0 is honestly hard to ignore. It’ll do 0–60 mph in about 3.7 to 3.9 seconds straight from the factory, which puts it right in the mix with cars like the $86,600 BMW M4 Competition Coupe.

But the Supra isn’t just about straight-line speed. You’re also getting proper hardware like Michelin Pilot Super Sport tires, adaptive suspension, Brembo brakes, and an active limited-slip diff, all working together to make it feel far more capable than its price suggests.

What’s surprising is how easy it is to live with day to day. There’s usable cargo space, comfortable stock seats, and enough refinement that it doesn’t feel out of place as a daily driver. It can genuinely do track days and the weekday commute without much compromise, which is exactly why it stands out in this segment.

Long-term ownership confidence

2025 Toyota GR Supra Trio Front White Red Black Driving on Track Credit: Toyota

The BMW B58 used to be the GR Supra’s biggest talking point for all the wrong reasons, but over time it’s turned into one of its strongest assets. It’s built well beyond its stock output and has a long track record of handling serious tuning without breaking a sweat.

Thanks to its closed-deck design and the durability upgrades over older N5x inline-sixes, it has a lot more headroom than most engines in this class. These days, 600+ horsepower B58 builds are pretty common in the tuning world, but that level of strength and reliability used to be almost unheard of in a setup like this.

The GR Supra gets even more compelling when you factor in Toyota’s massive dealer network — the largest of any non-domestic brand in the U.S. It’s roughly 3.5 times bigger than BMW’s, with Toyota dealerships in just about every major town across all 50 states.

2020–2025 Toyota GR Supra interior Credit: Toyota

In California alone, Toyota has 136 locations compared with BMW’s 52, which makes servicing and support noticeably easier. That kind of coverage adds real-world convenience that goes beyond just the car itself.

On top of that, the Supra comes with a 5-year/60,000-mile warranty versus the BMW Z4’s 4-year/50,000-mile coverage. That effectively gives you an extra year of protection just for choosing Toyota, which is a pretty solid bonus.

It’s German engineering backed by Japanese peace of mind, and that combination is hard to beat.


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The GR Supra may be the last of its kind

A rare performance formula that’s getting harder to find

2025 Toyota GR Supra close-up shot of taillight Credit: Toyota

The GR Supra’s discontinuation isn’t just the end of a model—it feels like the end of an era for this kind of sports car. We’re drifting further away from a market that prioritizes pure performance engineering, and cars like this are becoming harder to justify.

That means a rear-wheel-drive six-cylinder sports coupe at this price point might not come around again for a long time, if ever.

The enthusiast market is slowly disappearing

Static rear 3/4 shot of the 2026 BMW Z4 Final Edition. Credit: BMW

At $58,300, the 2026 GR Supra 3.0 base trim is definitely not what you’d call cheap. It’s one of Toyota’s more premium and unique offerings, but it still manages to punch above its weight in terms of value.

Compared with its twin, the 2026 BMW Z4 M40i, which starts at $68,400, the Supra comes in noticeably cheaper for basically the same core hardware. Even the 2026 BMW M2 Coupe at $69,000 undercuts it in price but still trails slightly in 0–60 mph performance versus the base Supra.

If you wanted to go Porsche instead, the 718 Cayman unfortunately isn’t part of the picture anymore. Even if it were, you’d be looking at something like a $200,000 718 Cayman GT4 RS to match or beat the Supra’s performance.

The 2026 Toyota GR86 Premium is a great sports car in its own right, but it delivers a very different, more lightweight experience compared to the Supra. At the end of the day, the GR Supra really stood alone as the only car that blended BMW M-level performance with a Toyota price tag.

What comes next won’t be better

Static sid eprofile shot of a gray Toyota GR GT. Credit: Toyota

It’s hard not to feel a bit pessimistic about where things are heading for driving enthusiasts. As everyday cars keep getting more expensive and priorities shift toward emissions and practicality, traditional sports cars are being pushed further out of reach.

The entry barrier just keeps climbing, and a lot of people who would’ve once been into cars are drifting toward other, more affordable interests instead. If the GR Supra’s successor ends up being a hybrid or EV, it’ll likely feel more filtered, more expensive, and less raw than what came before.

The Supra really nailed a rare formula—BMW-level performance with Toyota reliability—and there’s a real chance we won’t see that combination done quite as well again.



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