When is Amazon Prime Day? 

Amazon Prime Day 2026 officially runs from June 23 through June 26. However, as mentioned earlier, early deals started appearing well before the event began. In fact, many brands and retailers typically roll out discounts in the weeks leading up to Prime Day, so shoppers may find strong deals before and during the main event.

Are deals really cheaper on Prime Day?

Absolutely, especially on Amazon’s own devices like Fire TVs, Echo speakers, Kindles, and Ring products. These gadgets often see their lowest prices of the year during Amazon Prime Day. That said, not every “deal” is as impressive as it looks. Some brands will mark up items to then “discount” them later. We recommend using price-tracking tools or following our advice before buying.

How did we choose these Amazon Prime Day deals?

At ZDNET, we only recommend deals that we would personally consider buying, testing, or recommending to friends and family, including you, our readers. To build this roundup, we looked for meaningful discounts on certain devices or deals on products that rarely go on sale. We also used established price-comparison tools and trackers to determine how good an offer is and how often it drops. 

Beyond the numbers, we took into account our own hands-on testing and reviews, as well as real-world experience from customers who already own these devices. Many of the products featured have been thoroughly evaluated by ZDNET’s in-house experts, who assess their performance, battery life, features, displays, and overall value. Our goal is simple: cut through the noise and find the best Prime Day deals that are actually worth your money.

What are the best Prime Day deals so far?

ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals we’ve found:

And the best deals from competing retailers: