Samsung’s 2026 Micro RGB TVs are here—can Sony compete?


Samsung has released its 2026 Micro RGB TVs in the U.S., and they promise to make the cutting-edge display technology more affordable — while putting pressure on Sony to deliver with its True RGB line.

The new 4K range brings the starting price down to $1,600 for the 55-inch R85H, making Micro RGB more accessible for those who want its promise of accurate colors without OLED’s limitations (more on this later). The R85H line also includes 65-inch ($2,100), 75-inch ($2,800), and 85-inch ($4,000) variants. All of these ‘entry’ models have Micro RGB HDR+ panels with PC gaming-friendly 144Hz refresh rates, slim wall mounting, and support for HDR10+ Advanced pictures that offer better motion and genre-specific image optimization.

The R95H moves to Micro RGB HDR Pro with AI that boosts color and highlights, along with AI motion enhancement. You can also expect a 165Hz refresh rate for PC games and support for the Wireless One Connect input box.

As with other 2026 Samsung TVs, AI plays a key role in the software, no matter which model you buy. Bixby uses generative AI to provide more natural-sounding voice control. AI Soccer Mode Pro emphasizes the sport’s colors and sounds, such as the green pitch and the commentators’ voices. AI Sound Controller Pro lets you independently adjust volume for music, sound effects, and voices.

What is Micro RGB and why does it matter?

Potentially better than OLED and Mini LED

Many TV shoppers choose OLED sets as they offer rich colors and deep contrast (including perfect black levels). However, the technology has its limits. It’s not always as bright as an LCD, and there’s the risk of burn-in from static images that stay on screen for too long, such as channel logos and game interfaces. Mini LED sets, which use many LED backlights, are brighter and higher-contrast than regular LCDs but are prone to “halos” as light bleeds out in dark scenes.

Hisense RGB Mini-LED TV on display at IFA 2025.


What Is an RGB Mini-LED TV, and How Does It Compare to OLED?

The battle for TV supremacy is heating up.

Micro RGB theoretically delivers OLED’s color and contrast while avoiding burn-in, light bleeding, and color bleeding. Each TV has thousands of microscopic, individually lit red, green, and blue pixels. They output high color accuracy (the complete BT.2020 color gamut, in Samsung’s case) with little bleeding. As unlit pixels are truly dark,you get ideal contrast while maintaining a bright picture.

If all goes well, you get an exceptional all-round TV that offers top-tier image quality whether you’re in a bright living room or a dark basement. You can play games and watch news for long periods without worrying about burn-in, and high refresh rates minimize lag.

How does Samsung Micro RGB compare with Sony True RGB?

Samsung may have the edge

Sony has been teasing TVs based on its new True RGB technology for a while, billing it as the “future of color.” And like Micro RGB, it relies on individually lit red, green, and blue pixels. Again, you get better color accuracy and contrast without sacrificing brightness.

The True RGB line will premiere sometime in spring 2026. Pricing isn’t available as of this writing, but this is where Samsung might claim an advantage. Sony is reportedly courting higher-end buyers, with pricing unofficially expected to start at $2,500 for a 65-inch TV. Samsung Micro RGB TVs could simply cost less, especially if you prefer a smaller 55-inch screen.

There are other unknowns from Sony, such as the exact picture quality and brand-specific features. As such, we wouldn’t rush to declare a winner just yet. If you need a set now, Samsung is your only choice between the two brands.



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Do you ever walk past a person on the streets exhibiting mental health issues and wonder what happened to their family? I have a brother—or at least, I used to. I worry about where he is and hope he is safe. He hasn’t taken my call since 2014.

James and his brother as young children playing together before his brother became sick. James is on the right and his brother is on the left.

James and his brother as young children playing together before his brother became sick. James is on the right and his brother is on the left.

When I was 13, I had a very bad day. I was in the back of the car, and what I remember most was the world-crushing sound violently panging off every surface: he was pounding his fists into the steering wheel, and I worried it would break apart. He was screaming at me and my mother, and I remember the web of saliva and tears hanging over his mouth. His eyes were red, and I knew this day would change everything between us. My brother was sick.

Nearly 20 years later, I still have trouble thinking about him. By the time we realized he was mentally ill, he was no longer a minor. The police brought him to a facility for the standard 72-hour hold, where he was diagnosed with paranoid delusional schizophrenia. Concluding he was not a danger to himself or others, they released him.

There was only one problem: at 18, my brother told the facility he was not related to us and that we were imposters. When they let him out, he refused to come home.

My parents sought help and even arranged for medication, but he didn’t take it. Before long, he disappeared.

My brother’s decline and disappearance had nothing to do with the common narratives about drug use or criminal behavior. He was sick. By the time my family discovered his condition, he was already 18 and legally independent from our custody.

The last time he let me visit, I asked about his bed. I remember seeing his dirty mattress on the floor beside broken glass and garbage. I also asked about the laptop my parents had gifted him just a year earlier. He needed the money, he said—and he had maxed out my parents’ credit card.

In secret from my parents, I gave him all the cash I had saved. I just wanted him to be alright.

My parents and I tried texting and calling him; there was no response except the occasional text every few weeks. But weeks turned into months.

Before long, I was graduating from high school. I begged him to come. When I looked in the bleachers, he was nowhere to be seen. I couldn’t help but wonder what I had done wrong.

The last time I heard from him was over the phone in 2014. I tried to tell him about our parents and how much we all missed him. I asked him to be my brother again, but he cut me off, saying he was never my brother. After a pause, he admitted we could be friends. Making the toughest call of my life, I told him he was my brother—and if he ever remembers that, I’ll be there, ready for him to come back.

I’m now 32 years old. I often wonder how different our lives would have been if he had been diagnosed as a minor and received appropriate care. The laws in place do not help families in my situation.

My brother has no social media, and we suspect he traded his phone several years ago. My family has hired private investigators over the years, who have also worked with local police to try to track him down.

One private investigator’s report indicated an artist befriended my brother many years ago. When my mother tried contacting the artist, they said whatever happened between them was best left in the past and declined to respond. My mom had wanted to wish my brother a happy 30th birthday.

My brother grew up in a safe, middle-class home with two parents. He had no history of drug use or criminal record. He loved collecting vintage basketball cards, eating mint chocolate chip ice cream, and listening to Motown music. To my parents, there was no smoking gun indicating he needed help before it was too late.

The next time you think about a person screaming outside on the street, picture their families. We need policies and services that allow families to locate and support their loved ones living with mental illness, and stronger protections to ensure that individuals leaving facilities can transition into stable care. Current laws, including age-based consent rules, the limits of 72-hour holds, and the lack of step-down or supported housing options, leave too many families without resources when a serious diagnosis occurs.

Governments and lawmakers need to do better for people like my brother. As someone who thinks about him every day, I can tell you the burden is too heavy to carry alone.

James Finney-Conlon is a concerned brother and mental health advocate. He can be reached at [email protected].



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