Salesforce employees are confused about why the company is promoting a competitor inside Slack



TL;DR

Anthropic’s Claude Tag works as a rival AI teammate inside Slack. Salesforce promoted it publicly, but employees worry it competes with their own Slackbot and Agentforce.

When Anthropic launched Claude Tag on Tuesday, a high-profile AI product that works as a persistent teammate inside Slack channels, some employees at Salesforce, which owns Slack, were confused. Salesforce promoted Anthropic’s new product on social media even as it competes directly with Salesforce’s own Slackbot and Agentforce platform, The Information reported.

The tension is structural. Salesforce spent $27.7 billion acquiring Slack in 2021 and has invested heavily in turning Slackbot into an agentic AI system. In March, Salesforce unveiled more than 30 new AI capabilities for Slackbot, including meeting transcription, desktop activity monitoring, task execution through third-party tools, and lightweight CRM functions. All of those features run on Anthropic’s Claude.

Now Claude Tag offers a parallel experience inside the same platform. Users can type @Claude in any channel to assign tasks, and the AI breaks them into stages and works through them in public view. An ambient mode proactively jumps into conversations to flag updates, surface context from other channels, and follow up on forgotten threads. It accumulates institutional knowledge over time rather than starting fresh with every interaction.

The overlap creates an awkward positioning problem. Slack customers can now choose between Slackbot, Agentforce agents, and Claude Tag within the same workspace. Salesforce Ben, an independent Salesforce publication, noted that the situation raises the question of whether this is “too much choice” for enterprise buyers trying to standardise on a single AI interface.

Salesforce has financial reasons to promote Claude Tag despite the competitive tension. The company expects to spend $300 million on Anthropic tokens this year and holds roughly a 1% stake in Anthropic, now valued at $380 billion. Benioff has described Slack as “the interface to AI” and has positioned the platform as model-agnostic, welcoming third-party AI agents alongside Salesforce’s own. Anthropic is the first LLM provider fully contained within the Salesforce trust boundary, meaning data never leaves the ecosystem and is not used for model training.

But the employee anxiety reported by The Information suggests that the open-platform strategy creates internal confusion about where Salesforce’s own AI products end and its partners’ begin. Agentforce reached $800 million in annual recurring revenue as of the most recent earnings, up 169% year-on-year with 29,000 deals closed. If Claude Tag captures the same enterprise workflows that Agentforce is designed to serve, the revenue implications run in opposite directions for two companies that are otherwise deeply intertwined.

Anthropic plans to expand Claude Tag to Microsoft Teams, email, and other project management tools in the coming weeks. That expansion would move the product beyond Slack’s walls entirely, making it a cross-platform AI agent that operates wherever knowledge workers communicate. For Salesforce, that means the partner it is paying $300 million a year is building the infrastructure to be useful without Slack at all.



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Recent Reviews


Microsoft has spent the last several years pushing Copilot and new user interface designs, which has meant that several great features included with Windows don’t get the recognition that they deserve. These are some of my favorites that will run on any Windows 11-compatible PC.

Clipboard history remembers everything you copy

Win+V replaces one of the oldest frustrations in computing

Windows’s default clipboard has been a source of minor but constant annoyance: it holds exactly one thing. If you copy something new, the previous item is wiped out. It is enough of a problem that multiple third-party apps were created to address the shortcoming.

Now, Windows has Clipboard History built in, though it isn’t enabled by default. To turn it on, press Windows+i, then navigate to System > Clipboard, and click the toggle next to Clipboard history.

Once it is enabled, you can press Win+V to view up to 25 items in your clipboard history, including text, images, and links.

If you have specific pieces of information you use daily—like an email signature, a common code snippet, or a home address—you should pin up some of those items. Pinned items persist between system reboots and clipboard history clears, which means you never have to hunt to find something when you need it.

You can even enable sync in the Clipboard settings, allowing your copied text to follow you between different PCs signed in to the same Microsoft account. Once you get into the habit of using Win+V, the standard copy-paste function will feel useless by comparison.

Voice typing actually works now

Win+H lets you write with your voice

Notepad with Windows Voice Typing popup visible.

Windows dictation software has a reputation for being clunky and difficult to use, but that isn’t the case anymore. Thanks to the improvements in AI that we’ve seen since 2024, voice typing accuracy has improved significantly, especially for technical vocabulary. You don’t have to spend your time manually fixing formatting either. The tool supports punctuation commands like “period,” “new line,” and “question mark,” which prevents your text from turning into a rambling mess.

To use voice typing, press Windows+H anywhere there is a text field.

While it isn’t a full replacement for high-end professional software, it is free, built-in, and more than good enough for long-form writing, taking down a sudden idea, or writing quick messages when your hands are full.

Snap layouts make window management effortless

Hover over the maximize button and pick a layout

Notepad with the Windows Snap Layout window visible.

You can manually drag windows to the edges of your screen to split your display up, but you’re doing more work than is necessary in most cases. Windows’ Snap Layouts allow you to instantly arrange your Windows into predefined halves, thirds, or quarters. Just hover over the maximize button on any window or press Win+Z.

One of the most practical aspects of this system is the Snap Group. If you snap a browser and a document side-by-side, Windows remembers them as a pair. When you Alt+Tab, you can bring the entire group back together.

Live captions transcribe any audio on your device

Real-time subtitles for anything you’re watching

You can enable real-time subtitles for any audio playing through your speakers by going to Settings > Accessibility > Captions, or by pressing Win+Ctrl+L. The audio is processed locally on your device; nothing is sent to the cloud, which is critical if you’re privacy conscious or if whatever you’re captioning demands confidentiality.

I’ve mostly taken to using it when it is too hot to wear my headphones. I can just toggle it on and keep watching without disrupting anyone around me.

There are some hardware requirements you need to meet. Basic same-language captioning works on any Windows 11 PC running 22H2 and up, but if you want real-time translation, you will need Copilot+ hardware with an NPU and at least Windows 11 24H2.


The NZXT Capsule Elite USB microphone sitting on a desk.


Windows 11’s voice typing convinced me to skip Wispr Flow and other premium apps

Windows lets me turn my rambling thoughts into notes without typing anything.

Dynamic Lock locks your PC when you walk away

Pair your phone via Bluetooth and your computer can lock itself automatically

I can’t count how many times I’ve stepped away from my PC only to think, “Dang, I forgot to lock my PC.”

Fortunately, Windows has an easy way to handle that automatically by pairing your phone with your PC. When your phone gets out of range (about 20 feet in my house, though your wall materials and layout will affect that), your computer will automatically lock after about 30 seconds. There is no need to install a separate app on your phone, the setup just uses the Bluetooth connection itself. While the 30-second delay means it isn’t a guarantee no one can access my PC, it does mean it won’t remain unlocked if I step away for a long time.

I especially like this feature when I’m working on my laptop in public.

You can enable Dynamic Lock by navigating to Settings > Bluetooth & devices and pairing your phone, then enabling Dynamic Lock in Settings > Accounts > Sign-in options.


Microsoft includes tons of great tools if you dig for them

These tools aren’t alone either. There are tons of practical tools buried in Windows, unappreciated and underutilized.

Each of these tools takes less than a minute to enable, but they can make a significant difference in your day-to-day workflow. It is worth the small investment of time to find them and set them up.

If you’re looking for even more advanced customization options, I’d recommend checking out Microsoft PowerToys. It gives you a huge range of fantastic tools that make Windows much more pleasant to use.



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