Salesforce is acquiring m3ter, a London metering platform, to add native consumption billing to Agentforce Revenue Management.
Salesforce has signed a definitive agreement to acquire m3ter, a London-based metering and rating platform built for consumption-based billing. The deal will integrate m3ter’s infrastructure natively into Agentforce Revenue Management, giving Salesforce customers the ability to launch, track, and bill usage-based and outcome-based pricing models without leaving the platform. Financial terms were not disclosed.
The acquisition reflects a structural shift in how software companies charge for their products. Traditional per-seat subscriptions made sense when humans were the primary users, but AI agents that perform work autonomously create a billing problem: if one agent replaces ten employees, selling ten licences no longer works. Salesforce itself has been navigating this tension, moving Agentforce to a consumption model built on Flex Credits where each agent action costs roughly $0.10.
m3ter was founded in 2020 by Griffin Parry and John Griffin, who previously co-founded GameSparks, a cloud services company acquired by Amazon in 2017. The pair spent three years at AWS after the acquisition, where they saw first-hand how Amazon’s usage-based billing infrastructure worked at scale. They left to build m3ter as a standalone metering layer that could sit between a product and its billing system.
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The platform ingests product usage data in near real time, applies configurable pricing rules, and outputs billable charges to whatever CRM, ERP, or invoicing system a company uses. m3ter raised $17.5 million in seed funding from Union Square Ventures, Insight Partners, and Kindred Capital in 2022, followed by a $14 million Series A led by Notion Capital in 2023. Its customers include Paddle, Onfido, and Sift.
“We founded m3ter to solve the hardest problems in usage-based pricing,” Parry said. “Joining Salesforce allows us to bring our high-scale mediation and rating capabilities to the world’s largest enterprise install base.” The transaction is expected to close in the second quarter of Salesforce’s fiscal year 2027, subject to customary closing conditions.
m3ter is the latest in a series of acquisitions Salesforce has made to assemble the infrastructure for its AI agent strategy. The company acquired Contentful earlier this month for a native content layer, completed an $8 billion deal for Informatica in late 2025 for data integration, and bought Momentum, Qualified, and Cimulate for conversation intelligence, AI sales engagement, and digital experience simulation respectively.
The pattern is clear: Salesforce is buying the components it needs to make Agentforce a complete platform rather than a feature bolted onto its existing CRM. m3ter fills the monetisation gap, the infrastructure required to actually charge customers for what AI agents do. Without native metering, enterprises running consumption-based models have to stitch together third-party billing tools or build custom integrations, a problem that becomes harder as pricing models grow more complex.
Whether this translates into revenue growth is the question investors are watching. Salesforce reported $11.13 billion in revenue for fiscal Q1 2027, up 13% year on year, and Agentforce reached $1.2 billion in annual recurring revenue. The stock fell roughly 1.7% on the day of the m3ter announcement, sitting closer to its 52-week low of $163.52 than its high of $276.80.
Investors want proof that consumption-based AI revenue can scale fast enough to offset the structural threat to seat-based licensing. A billing infrastructure acquisition is a bet on plumbing rather than a growth catalyst, and the market priced it accordingly.
For m3ter, the outcome is a fast exit for a company that raised just $31.5 million in total funding. For Salesforce, it is another piece in a stack that now spans data (Informatica), content (Contentful), agents (Agentforce), and billing (m3ter). The question is whether enterprises will consolidate on that stack or continue assembling their own from best-of-breed vendors, a choice that the shift to consumption pricing makes more consequential with every agent deployed.
There aren’t many modern sports cars that manage to feel like a genuine loophole in the system, but this one does. It blends two very different engineering worlds into a single package, and somehow it just works.
It’s quick too, with a 3.9-second sprint to 60 mph and an inline-six that’s already earned a reputation as one of the best in modern performance cars. On top of that, it benefits from one of the widest dealer networks you’ll find outside the domestic brands, which takes a lot of the usual ownership stress out of the equation.
The strange part is how few people seem to have fully clocked what this combination actually means. It feels like one of those setups that won’t be around in this form much longer, even if it probably should be.
In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from BMW, Porsche, and Toyota, as well as other authoritative sources including TopSpeed.
This monstrous machine leaves sports cars in its dust.
One of the best modern sports cars is quietly on its way out
A rare performance bargain mixing BMW power with Toyota reliability is ending soon
Credit: Mazda
This sports coupe has been around since 2019, but it’s now heading toward the end of the road. When it’s gone, it’ll leave behind one of those weird, unlikely combinations that probably won’t happen again.
It only exists because a few things lined up at exactly the right time, from partnerships to platform sharing. Once that window closes, it’s hard to see it opening again in quite the same way.
The end isn’t coming—it’s already here
Credit: Nissan
In an official statement, the company confirmed production wrapped in March 2026. You can still spec one on the website, but no new cars are coming off the line.
The news didn’t exactly set the auto world on fire, but the impact runs deeper than the headlines suggested. There’s no successor planned, and last time it took two decades for the nameplate to return.
For now, what’s left is a Final Edition model and the slow realization that this chapter is already closed.
A partnership that won’t happen twice
Credit: NetCarShow.com
This sports car comes from a platform shared by two automakers that couldn’t be more different if they tried. It wears a Japanese badge, has a German twin, and is built in Graz, Austria.
Without that partnership, it probably never would’ve made it to production in the first place. Now that its German sibling has also bowed out, the deal that made both cars possible has officially run its course.
Credit: NetCarShow.com
For this kind of two-door performance car to exist again, the brand would need either a fresh partnership or a completely new platform. The catch is it hasn’t built its own performance inline-six in over 20 years.
Sure, it has the resources to develop one from scratch, but the business case just doesn’t really add up anymore. This sports coupe only happened because the timing and circumstances lined up perfectly — and that window now looks firmly closed.
These family sedans offer sporty handling, strong acceleration, and everyday practicality, making them perfect for driving enthusiasts with families.
The Supra’s BMW DNA is exactly what made it work
What started as controversy ended up being its biggest strength
If you still haven’t guessed it, we’re talking about the Toyota GR Supra. When the MkV first dropped, a lot of the JDM crowd wasn’t exactly impressed—the BMW engine swap caused a full-on backlash.
But looking back now that it’s gone, that whole controversy hits differently. What people once saw as a betrayal is actually a big part of what made this car so interesting in the first place.
The B58 came at exactly the right time
Credit: Toyota
Toyota had been working on the next-generation Supra for nearly a decade before the name finally came back in 2019. One of the biggest challenges was figuring out the right engine—something that wouldn’t be shared across the rest of the lineup.
Even with all its R&D resources, building a brand-new inline-six just for the Supra didn’t really make sense financially or practically. It was one of those cases where doing it alone just wasn’t realistic.
By 2019, BMW’s 3.0-liter B58 inline-six had already built a reputation as one of the best performance engines for the money. It stood out for its smoothness, responsiveness, and surprising durability—all traits that lined up perfectly with what Toyota wanted for the Supra.
Timing-wise, it couldn’t have worked out better for Toyota, which saw the engine’s potential right away. In the GR Supra, the B58 puts out 382 horsepower and 368 lb-ft of torque through an eight-speed automatic, good for a 0–60 mph run in about 3.9 seconds, with independent tests dipping closer to 3.7 seconds.
The Gazoo Racing effect
Credit: Toyota
There’s a common misconception that the GR Supra is just a rebadged BMW Z4, but that’s not really the case. The platform underneath both cars was a joint effort from the start, not a one-way handover.
Toyota’s chief engineer, Tetsuya Tada, pushed for a co-developed setup that fit the vision for a modern sports coupe. Drive a Z4 and a Supra back to back and the difference shows pretty quickly—the Supra feels sharper and more performance-focused, while the Z4 leans more into relaxed grand touring.
The 2026 BMW M240i delivers thrilling performance, sharp handling, and everyday comfort—all without the M2’s hefty price tag.
The GR Supra became a modern enthusiast favorite
A balanced sports car that nails performance, usability, and value
Credit: Toyota
Beyond all the early controversy, the GR Supra has quietly proven itself as a seriously well-rounded modern sports car. When you strip away the noise, it holds up exactly where it matters most.
It’s quick, easy to live with day to day, and doesn’t come with the usual headaches you’d expect from something this performance-focused. In terms of performance, usability, and long-term ownership confidence, it doesn’t just tick boxes—it actually delivers in all of them.
Performance meets everyday usability
Credit: Toyota
The performance you get from the $59,595 2026 Toyota GR Supra 3.0 is honestly hard to ignore. It’ll do 0–60 mph in about 3.7 to 3.9 seconds straight from the factory, which puts it right in the mix with cars like the $86,600 BMW M4 Competition Coupe.
But the Supra isn’t just about straight-line speed. You’re also getting proper hardware like Michelin Pilot Super Sport tires, adaptive suspension, Brembo brakes, and an active limited-slip diff, all working together to make it feel far more capable than its price suggests.
What’s surprising is how easy it is to live with day to day. There’s usable cargo space, comfortable stock seats, and enough refinement that it doesn’t feel out of place as a daily driver. It can genuinely do track days and the weekday commute without much compromise, which is exactly why it stands out in this segment.
Long-term ownership confidence
Credit: Toyota
The BMW B58 used to be the GR Supra’s biggest talking point for all the wrong reasons, but over time it’s turned into one of its strongest assets. It’s built well beyond its stock output and has a long track record of handling serious tuning without breaking a sweat.
Thanks to its closed-deck design and the durability upgrades over older N5x inline-sixes, it has a lot more headroom than most engines in this class. These days, 600+ horsepower B58 builds are pretty common in the tuning world, but that level of strength and reliability used to be almost unheard of in a setup like this.
The GR Supra gets even more compelling when you factor in Toyota’s massive dealer network — the largest of any non-domestic brand in the U.S. It’s roughly 3.5 times bigger than BMW’s, with Toyota dealerships in just about every major town across all 50 states.
Credit: Toyota
In California alone, Toyota has 136 locations compared with BMW’s 52, which makes servicing and support noticeably easier. That kind of coverage adds real-world convenience that goes beyond just the car itself.
On top of that, the Supra comes with a 5-year/60,000-mile warranty versus the BMW Z4’s 4-year/50,000-mile coverage. That effectively gives you an extra year of protection just for choosing Toyota, which is a pretty solid bonus.
It’s German engineering backed by Japanese peace of mind, and that combination is hard to beat.
Supercars may be fun to drive, but they cost a fortune. Here are 10 cars with similar performance, which cost a lot less.
The GR Supra may be the last of its kind
A rare performance formula that’s getting harder to find
Credit: Toyota
The GR Supra’s discontinuation isn’t just the end of a model—it feels like the end of an era for this kind of sports car. We’re drifting further away from a market that prioritizes pure performance engineering, and cars like this are becoming harder to justify.
That means a rear-wheel-drive six-cylinder sports coupe at this price point might not come around again for a long time, if ever.
The enthusiast market is slowly disappearing
Credit: BMW
At $58,300, the 2026 GR Supra 3.0 base trim is definitely not what you’d call cheap. It’s one of Toyota’s more premium and unique offerings, but it still manages to punch above its weight in terms of value.
Compared with its twin, the 2026 BMW Z4 M40i, which starts at $68,400, the Supra comes in noticeably cheaper for basically the same core hardware. Even the 2026 BMW M2 Coupe at $69,000 undercuts it in price but still trails slightly in 0–60 mph performance versus the base Supra.
If you wanted to go Porsche instead, the 718 Cayman unfortunately isn’t part of the picture anymore. Even if it were, you’d be looking at something like a $200,000 718 Cayman GT4 RS to match or beat the Supra’s performance.
The 2026 Toyota GR86 Premium is a great sports car in its own right, but it delivers a very different, more lightweight experience compared to the Supra. At the end of the day, the GR Supra really stood alone as the only car that blended BMW M-level performance with a Toyota price tag.
What comes next won’t be better
Credit: Toyota
It’s hard not to feel a bit pessimistic about where things are heading for driving enthusiasts. As everyday cars keep getting more expensive and priorities shift toward emissions and practicality, traditional sports cars are being pushed further out of reach.
The entry barrier just keeps climbing, and a lot of people who would’ve once been into cars are drifting toward other, more affordable interests instead. If the GR Supra’s successor ends up being a hybrid or EV, it’ll likely feel more filtered, more expensive, and less raw than what came before.
The Supra really nailed a rare formula—BMW-level performance with Toyota reliability—and there’s a real chance we won’t see that combination done quite as well again.
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