As promised, Rivian has started deliveries of its R2 electric SUV. The first version reaching buyers is the R2 Performance with Launch Package, which starts at $57,990 before fees.
That model gives early R2 customers the most powerful version in the confirmed lineup. It comes with dual-motor all-wheel drive, 656 horsepower, 609 lb-ft of torque, and an EPA-estimated range of up to 330 miles. Rivian claims it can go from 0 to 60 mph in 3.6 seconds.
What the first R2 brings to buyers
Along with its performance upgrades, the trim includes semi-active suspension, heated and ventilated seats, Birch wood interior accents, a 975-watt premium audio system, Matrix LED headlights, and terrain-focused drive modes such as Rally and Soft Sand. The limited-time Launch Package adds Autonomy+, Launch Green paint, and a tow package rated for 4,400 pounds.
Rivian R2 electric SUVRivian
Every R2 also comes with a native NACS charging port, allowing owners to use Tesla’s Supercharger network. That should make charging on longer trips easier, especially compared with older EVs that had fewer reliable charging options.
Rivian’s lower-priced trims arrive later
The lower-priced R2 trims will follow after the launch model. The Premium trim is expected later in 2026 with a starting price of $53,990, 450 horsepower, 537 lb-ft of torque, a 4.6-second 0 to 60 mph time, and up to 330 miles of range.
The Standard RWD Long Range trim is scheduled for the first half of 2027 at $48,490. It uses a single-motor rear-wheel-drive setup with 350 horsepower, a 5.9-second 0 to 60 mph time, and an estimated range of up to 345 miles. Rivian is also expected to offer a lower-cost Standard variant later in 2027 at around $45,000 with more than 275 miles of range.
While the initial deliveries are for the fastest and best-equipped version of the SUV, the broader demand for the R2 will likely depend on how much of its cabin comfort and utility Rivian can carry over to the cheaper trims.
I am a recent convert to physical media — yet even as someone getting back into buying discs in 2026, I haven’t been buying Blu-rays. Like many Americans, I still pick up DVDs instead. These aren’t great times for the Blu-ray format, and don’t expect a turnaround in 2026.
Fewer new releases make their way to Blu-ray
More media is now released exclusively for streaming
Blu-ray has been around for two decades, but it never managed to fully replace, or even overtake, the DVD format it was designed to supersede. We still can’t take for granted that our favorite movies, let alone TV shows, will eventually see a Blu-ray release.
The movies most likely to come to Blu-ray are the ones that hit theaters, but a growing amount of cinema is designed exclusively with streaming platforms in mind. I recently rewatched Mississippi Masala, which led me to check in on what work Sarita Choudhury has done over the decades since. A film called Evil Eye released in 2020 caught my eye. Unfortunately, it’s only available via Prime Video. There’s no Blu-ray or even a DVD. In contrast, it’s easy to watch Michael B. Jordan in Sinners on Blu-ray, since that movie came to theaters last year.
You could say that it makes sense that a movie with a 4.8/10 rating on IMDb doesn’t see a physical release, but in the heyday of physical video, store shelves were stacked not only with just the big-budget bangers but plenty of straight-to-DVD movies as well. Now those films exist to pad out streaming catalogs instead.
Fewer big box stores stock their shelves with physical discs
Blu-ray discs have disappeared from some stores entirely
Best Buy
The format’s demise is striking. I frequent my local Best Buy quite often and don’t see any movies on display. That’s because the retailer stopped selling movies in stores several years ago. Walmart still sells them, but the selection is a fraction of what you could find ten or twenty years ago. The audience has been reduced down to the shrinking number of people whose internet at home can’t handle streaming and those who might think of themselves as collectors.
If you venture onto Reddit and visit r/Blu-ray, you will find more threads about thrift store hauls and older collections than excitement over the latest new release. Don’t get me wrong — I, too, am very excited about seeing what gems I can snag for only a couple bucks, but this shows the challenge retailers face. Increasingly, only enthusiasts are prepared to drop over $20 on a disc.
I’m not buying discs to stick them in a player
Credit: Bertel King / How-To Geek
The simple truth is that most people don’t want to buy physical media. Discs don’t fit in phones, and the drives are no longer available in most laptops. Even desktop PCs lack a place to put a disk. I recently built a PC for the first time in part to digitize my media library, and I rely on an external DVD drive connected via USB. Yes, DVD, not Blu-ray. A smaller file size combined with upscaling is easier on my hard drive.
Retro nostalgia hasn’t helped Blu-ray in the same way it has aided vinyl. This is in part because most people simply don’t care all that much about video quality. Most are streaming video on Netflix and YouTube at middling settings on small screens, and many of us are acclimated to mid-range phone speakers, compared to which even the subpar built-in speakers on modern TVs sound like a huge step-up. It’s hard to convince large numbers of people to purchase an expensive version of a movie in a format that requires thousands of dollars of home media equipment to truly appreciate.
4K Ultra HD is in an even worse position
It’s been a decade, yet few people own these discs
The 4K Ultra HD Blu-ray format is an enhancement, rather than a replacement, of the Blu-ray discs that first appeared in 2006. Debuting in 2016, the 4K Ultra HD format supports the max resolution of a 4K TV.
4K TVs were still somewhat of a novelty ten years ago, but they’re cheap and commonplace today. Still, people aren’t demanding 4K-quality Blu-ray movies as a result. These discs are still less common than 1080p ones, which are themselves still outnumbered by DVDs.
This isn’t merely a matter of consumers preferring the cheaper option. Often, 4K simply isn’t a choice, or it’s one that arrives significantly later, like the Switch port of a PC title. Some recent films, like Exit 8, are slated to see a physical release over the summer yet will still be in 1080p when they do. Adoption of the newest format has been that slow.
The industry isn’t helping itself, either. 4K Ultra HD Blu-ray discs come with DRM and aren’t easy to play on a modern PC, further limiting potential growth. They do not want anyone pirating these super high-quality versions. When you consider that some of these 4K Blu-rays have an AI upscaling problem, you’re paying more for what may not even be the best version.
Blu-ray is seeing fewer releases, is available in fewer places, and is less accessible in the ways many of us want to watch TV shows and movies in 2026. With our portable devices getting better and internet speeds getting faster, it’s hard to see physical video staging a turnaround, even if we’re still a long way off from it going away entirely.
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