Prime Day Deals Offer up to 65% off Apple, Steve Jobs Books


Learn more about the history of Apple and the legacy of Steve Jobs in these biographies, which are discounted by up to 65% during Amazon’s Prime Day sales.

We at AppleInsider chiefly deal with the current state of Apple and associated news stories. But it’s always good to look back at the company’s history to get a more rounded view of its activities.

What follows is a selection of biographies, dealing with the company’s history through good times and bad, as well as that of Steve Jobs.

Apple: The First 50 Years

Covering the first half-century of Apple’s existence, this New York Times bestseller tells the life story of Apple, so far. From when it was formed to its near death, the revival by Steve Jobs, and the tenure of Tim Cook.

Book cover for Apple The First 50 Years by David Pogue, featuring a minimalist white design with a circular iPod-style control wheel in the center

Apple: The First 50 Years

Written by CBS Sunday Morning correspondent David Pogue, it includes interviews with 150 key people from the journey. That list includes Steve Wozniak, Jony Ive, John Sculley, and many others.

Save 20% on Apple: The First 50 Years

The tome also busts a number of Apple myths, goes behind the scenes on the company’s major successes, and also its failures. All to determine how Apple will take on the next half century.

Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary

Written by Geoffrey Cain with a foreword from Dan’l Lewin and an afterword by Ed Catmull, Steve Jobs in Exile deals with the twelve-year period when Steve Jobs wasn’t at Apple.

Black and white book cover featuring a close-up of Steve Jobs's face partially obscured by large bold text reading STEVE JOBS IN EXILE, with author Geoffrey Cain credited at the bottom

Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary

Drawing from unpublished materials and new interviews, the book explains what happened from 1985 to 1997 in Jobs’ world and his new venture, NeXT. While Apple has been a success, NeXT’s history was littered with failures, near bankruptcy, and according to the author, “brutal humiliation.”

Save 31% on Steve Jobs in Exile book

This testing experience resulted in Jobs becoming the late-career leader, and eventually helped transform Apple by driving to create products like the iPhone and iPad.

Apple in China: The Capture of the World’s Greatest Company

Called “Phenomenal” by the Daily Show’s Jon Stewart, Apple in China covers Apple’s struggles to mass produce products, before setting up its manufacturing base in China. However, author Patrick McGee writes that Apple’s decision has led to becoming dependent on the country, and therefore vulnerable.

Book cover for Apple in China by Patrick McGee, featuring bold red text on black background with a white Apple logo and subtitle The Capture of the Worlds Greatest Company

Apple in China: The Capture of the World’s Greatest Company

The decision also helped China become a technological superpower, thanks to a state-supported electronics industry. A technical influence that the author says can be weaponized and is now a cautionary tale of global trade.

Save up to 53% on Apple in China book

Along the way, readers will discover the “Gang of Eight” executives who have to appease Beijing, and a veteran who wanted to improve factory conditions but was thwarted by Apple’s demands and a government crackdown.

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Apple is well known for its designs, and the vast amount of work that goes into making them. The Jobs era was also considered its best period when it came to design work, and therefore it is the focus of the book.

Book cover of Creative Selection by Ken Kocienda, featuring bold horizontal color bands and subtitle Inside Apples Design Process During the Golden Age of Steve Jobs

Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

Written by Ken Kocienda, it’s a view behind the scenes from a software engineer who worked in the last years where Jobs was in control. Kocienda spent 15 years on the ground floor as a specialist, experimenting with novel user interfaces and producing software.

Save 15% on Creative Selection book

The book discusses the symbiotic relationship between software, hardware, and product development, at the cutting edge of the company’s massively popular products. He shares tales of struggle and success, while also detailing the elements that defined Apple’s design culture.

Steve Jobs

The ultimate examination of the life of Apple’s co-founder and CEO, Steve Jobs is Walter Isaacson’s biography of the creative entrepreneur’s life. It’s a tome that went on to become a film of the same name.

Black-and-white book cover featuring a middle-aged man with glasses and a beard, staring directly forward, hand resting under his chin, with text above showing the book title and author

Steve Jobs

The book is based on more than 40 interviews with Jobs himself over two years, along with interviews with over 100 family members, friends, and even adversaries. Jobs also refused to have any control over what was written in the book, and even encouraged interviewees to speak honestly.

Save up to 65% on Steve Jobs book

It’s a book that has Jobs speaking candidly, and sometimes brutally, about people in his life, and others do the same to him. The result is probably the most honest take of Jobs’ life and tenure at Apple that anyone could’ve achieved.

After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

After Steve is from the New York Times‘ Trip Mickle, and talks about what happened after Apple lost Steve Jobs. This was the period where COO Tim Cook became CEO, and follows both him and the eventual departure of design chief Jony Ive.

Book cover for After Steve by Tripp Mickle, showing two men in grayscale looking upward beneath circular ceiling lights, with subtitle How Apple Became a Trillion-Dollar Company and Lost Its Soul

After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

Mickle outlines that Ive was Jobs’ “spiritual partner at Apple,” while Cook was the opposite. Ive pushed more into design following Jobs’ passing as Cook built the company into a behemoth of manufacturing, eventually prompting Ive to depart.

Save up to 55% on After Steve book

Based on talks with more than 200 Apple executives and key figures in Apple’s history, Mickle writes that Apple’s success came at a massive loss. That of its innovative spirit and its failure to successfully move into new product categories.

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Written by Brent Schlender and Rick Tetzeli, Becoming Steve Jobs discusses how he went from a young man who was “so reckless and arrogant that he was exiled from the company he founded” to a visionary leader.

Book cover of Becoming Steve Jobs featuring a black-and-white close-up of a young man in a turtleneck and plaid shirt, with white title text and bestseller badge on a dark background

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

The duo aimed to come up with a different story to Jobs’ history, in part due to Schlender’s 25-year history with the man.

Save up to 37% on Becoming Steve Jobs book

Interviews were also conducted with Cook, Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger, and others.

You can also find Prime Day deals on Apple hardware in our deal coverage and Apple Price Guides.



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TL;DR

Meta stripped NameTag facial recognition code from its AI app one day after WIRED exposed it on 50 million phones. Meta says no decision has been made.

Meta removed nearly all traces of an unreleased facial recognition system from its smart glasses companion app on Friday, one day after WIRED reported that the software had been quietly embedded in an app installed on more than 50 million phones. The feature, which Meta internally called NameTag, was designed to convert faces captured by the company’s Ray-Ban smart glasses into unique biometric signatures and compare them against a database stored on the user’s device. WIRED also found that faces the system failed to recognise were cropped, indexed, and stored locally for future processing.

Andy Stone, Meta’s vice president of communications, told WIRED on Monday that the feature is “purely exploratory,” adding that no final decision has been made on what to do with it. That characterisation sits uneasily with the evidence WIRED documented. The version of Meta AI published the day of WIRED’s Thursday report contained several code libraries explicitly named for face recognition, a process for running the NameTag recognition pipeline, and a “Person recognised” alert the app would have shown if someone were identified.

Friday’s release stripped all of it out, along with a folder where the app would have stored the cropped images and biometric signatures of unrecognised faces. Meta did not answer WIRED’s questions about why the code was removed or whether the changes were planned before the story was published. A few fragments remain in the latest version, including an internal debug menu label and a dormant link meant to open a recognised person’s profile, pointing to parts of the system that are no longer there.

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The gap between Meta’s public statements and the code WIRED found is the central tension. Before the Thursday report, Stone dismissed the findings by writing that the company could not answer questions about how the system would work because “the feature does not exist.” Andrew Bosworth, Meta’s chief technology officer, called the reporting “incredibly misleading” and “absolutely dishonest.” Yet the code was functional enough to include three AI models, one to detect faces, another to crop them, and a third to encode them as biometric data, all embedded in the companion app for a product already at the centre of a mounting privacy crisis.

Meta declined to answer ten questions WIRED posed before publishing, including whether it had already created the database of face profiles NameTag uses, how long the app retains photographs and biometric data of unrecognised people, and whether that data would ever be sent back to Meta’s servers. The company also did not respond to questions about whether it was building NameTag for blind or low-vision users, or to criticism from privacy advocates who warned the system could let stalkers and abusers identify strangers in public.

NameTag first surfaced in February, when The New York Times, citing internal Meta documents, reported that the company was developing face recognition for its smart glasses and considering a launch as early as this year. One internal memo reportedly described releasing the feature during a “dynamic political environment” when privacy and civil liberties advocates would be distracted by other concerns. WIRED subsequently found that much of NameTag’s machinery had been built into the Meta AI app as early as January, months before any public acknowledgement, adding another layer to the company’s pattern of shipping first and disclosing later when it comes to its smart glasses.

Kade Crockford, director of the technology for liberty programme at the American Civil Liberties Union of Massachusetts, said the removal does not undo the original decision to ship the code and pointed to it as evidence that consumer privacy needs stronger legal protection than Congress has been willing to provide. The Massachusetts House of Representatives last week unanimously passed a consumer privacy bill that, if enacted as written, would impose strong enforcement provisions including a private right of action allowing aggrieved users to sue. “State lawmakers need to do their job and step up to protect consumer privacy,” Crockford said.

Meta’s sneaky tactics in slipping the face-recognition code into its smart glasses show exactly why data privacy bills need the teeth of strong enforcement,” Crockford added. “Companies like Meta prioritise their bottom line, so lawmakers need to speak in the only language its C-suite understands.” Whether a code removal prompted by investigative reporting constitutes a victory or merely a tactical retreat depends on what Meta does next, and on whether the regulatory pressure building on both sides of the Atlantic produces enforceable consequences before the feature quietly returns under a different name.



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