Parafin, an embedded financial infrastructure company on the 2026 Forbes Fintech 50 list, has secured a new credit facility led by Goldman Sachs alongside One William Street Capital Management. The facility will expand access to embedded lending for small businesses through platforms including Amazon, DoorDash, Gusto, TikTok Shop, and Walmart.

The company’s model is straightforward. Instead of applying to a bank, a small business selling on Amazon or delivering through DoorDash gets financing offers built into the platform it already uses. The capital helps with cash flow, growth investment, and day-to-day operations. Parafin handles the underwriting, servicing, compliance, and customer support behind the scenes.

The numbers show the model works. Parafin has funded more than 50,000 businesses to date and extended over $35 billion in offers across the US and Canada. The majority of fundings go to repeat borrowers, a signal that the product solves a recurring need rather than a one-time problem.

“Small businesses increasingly expect financial products to be built into the software and platforms they already use to run their businesses,” said CEO Sahill Poddar. “Embedded lending is becoming a critical part of how businesses access capital.”

The Goldman Sachs facility builds on a recent warehouse credit expansion with Silicon Valley Bank, EverBank, and Trinity Capital. The additional capacity supports financing products that help businesses manage cash flow and invest in growth. Parafin was founded in 2020 by Poddar, Vineet Goel, and Ralph Furman, and is backed by Ribbit Capital, Thrive Capital, GIC, Notable Capital, and Redpoint Ventures.

The deal reflects a broader shift in how small businesses access capital. Traditional bank lending requires separate applications, credit checks, and weeks of processing. Embedded lending companies like Capchase have shown that financing built into existing workflows converts better and retains borrowers longer. Parafin applies the same logic at the small business level, where the platform is not Salesforce but Amazon or DoorDash.

The repeat borrower rate is the metric that matters most. It means the product is not just accessible but useful enough that businesses return. For Goldman Sachs, the credit facility is a way to deploy capital into a lending channel that traditional bank branches cannot reach. For the fintech infrastructure market, Parafin’s growth confirms that the platforms where businesses already operate are becoming the default distribution channel for financial products.