Nintendo shares fall 7% as Switch 2 price hike


FY27 hardware guidance is for 16.5m Switch 2 units, down 17%. Memory and shipping costs add a ¥100bn drag. The US price moves to $499.99 in September; Japan goes to ¥59,980 from 25 May.

Nintendo shares dropped roughly 7% in Tokyo trading on Monday after Friday’s full-year results paired a record fiscal year with a notably cautious outlook for the year ahead. The stock has shed close to 30% since the start of 2026.

FY26, which closed in March, was the strongest in Nintendo’s history. Revenue almost doubled to ¥2.31 trillion. Net profit rose 52.1% to ¥424bn.

The Switch 2 launched in early June 2025 and has been the largest console launch by units in the company’s history. The numbers that came in alongside that, however, are what unsettled the market.

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For FY27, Nintendo is guiding to ¥2.05 trillion of revenue, an 11.4% decline, with net profit down 26.9% to ¥310bn. Switch 2 hardware unit sales are projected at 16.5 million units, 16.9% below FY26.

The company attributed the softer view to a ¥100bn combined hit from higher memory and material costs, US tariffs on Asian-manufactured electronics, and elevated shipping expenses linked to the Iran conflict.

The Switch 2 price will rise to $499.99 in the United States from 1 September, up from $449.99 at launch, and to ¥59,980 in Japan from 25 May, up from ¥49,980. Other regions are following on different schedules.

The cost trigger is familiar. The Switch 2 uses 12GB of LPDDR5X RAM from Micron, and Nintendo is now paying roughly 41% more per chip than at launch. NAND flash is up about 8%. Both increases are driven by the AI-led DRAM squeeze lifting SK Hynix to record margins, as AI data-centre buyers absorb capacity faster than the foundries can ship it.

Console makers, smartphone vendors and PC OEMs are all caught downstream of the same allocation problem. Sony lifted PS5 prices in March; Nintendo is now repeating the same playbook for Switch 2.

What turned a routine memory-cost story into a more painful market reaction is the game pipeline behind the hardware.

The Switch 2’s first six months delivered launch titles and Nintendo’s own evergreen franchises, but the next twelve months show fewer first-party tentpoles than analysts had expected.

There is no confirmed Zelda or 3D Mario in the window, and the third-party slate, while broader than the original Switch enjoyed, has not yet delivered an exclusive that pulls hardware.

The bear case is that Switch 2 will follow the standard console curve in which hardware demand collapses early without a steady drumbeat of high-profile games; the bull case is that the slower release calendar reflects deliberate spacing, and that the back half of FY27 will include the kind of titles that drive both hardware refreshes and software attach rates.

President Shuntaro Furukawa has held to the latter view in public communications, framing the FY27 guidance as conservative and the price increase as a margin-recovery measure rather than a demand-suppression one. Investors are reading the gap between FY26 and FY27 differently.

The stock decline since the start of the year suggests the market is treating the guidance as a leading indicator rather than a one-off adjustment.

The competitive picture also matters. Microsoft’s next-generation Xbox is reportedly slipping; Sony has signalled that PS6 development may not produce hardware until 2028 or 2029, citing the same memory-cost problem.

That gives the Switch 2 a longer effective generation than would normally be the case and, in theory, more room to grow the install base before a competing platform launches.

The thirteen-month window between the Switch 2 launch and a hypothetical PS6 has always been Nintendo’s strategic advantage; if it widens further, that advantage compounds.

Against that, Nintendo’s traditional software pipeline cycle relies on a steady cadence of first-party hits. The company has historically managed that cadence well, but the FY27 guidance reads as an admission that the next twelve months will be lighter than usual.

Whether that is the Switch 2 hitting an early lull or a structural change in Nintendo’s first-party development cycle is the question the next two quarters will answer.

Currency adds another layer. The yen has appreciated modestly through 2026, removing some of the FX boost that has flattered Nintendo’s earnings for several years.

The FY27 guidance assumes a more conservative exchange-rate path; if the yen weakens again, reported revenue and operating profit improve without anything underlying changing. The opposite is equally true.

For now, the immediate cost-of-ownership story is the more concrete one. The Switch 2 in Japan moves from ¥49,980 to ¥59,980 in two weeks, a 20% jump. In the US, the increase is from $449.99 to $499.99, an 11% jump.

Both make the console significantly more expensive than the original Switch ever was at launch.

Whether Nintendo’s brand and software pipeline carry that price through the consumer-confidence picture of the next twelve months is what FY27 will test.



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The Windows Insider Program is about to get much easier

Ed Bott / Elyse Betters Picaro / ZDNET

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ZDNET’s key takeaways

  • Microsoft is making the Insider Program less complicated.
  • Beta channel will be a more reliable preview of the next retail release.
  • Other changes will allow testers to quickly enable/disable new features.

Last month, Microsoft took official notice of its customers’ many complaints about Windows 11. Pavan Davaluri, the executive vice president who runs the Windows and Devices group, promised sweeping changes to Windows 11. Today, the company announced the first of those changes in a post authored by Alec Oot, who’s been the principal group product manager for the Windows Insider Program since January 2024.

Those changes will streamline the Insider program, which has lost sight of its original goals in the past few years. (For a brief history of the program and what had gone wrong, see my post from last November: “The Windows Insider Program is a confusing mess.”)

Also: If Microsoft really wants to fix Windows 11, it should do these four things ASAP

If you’re currently participating in the Windows Insider Program, these are meaningful changes. Here’s what you can expect.

Simplifying the Insider channel lineup

Throughout the Windows 11 era, signing up for the Insider program has required choosing one of four channels using a dialog in Windows Settings. Here’s what those options look like today on one of my test PCs.

insider-program-channels-lineup-old

The current Insider channel lineup is confusing, to say the least.

Screenshot by Ed Bott/ZDNET

Which channel should you choose? As the company admitted in today’s post, “the channel structure became confusing. It was not clear what channel to pick based on what you wanted to get out of the program.”

The new lineup consists of two primary channels: Experimental and Beta. The Release Preview channel will still be available, primarily for the benefit of corporate customers who want early access to production builds a few days before their official release. That option will be available under the Advanced Options section.

windows-insider-channel-lineup-new

This simplified lineup is easier to follow. Beta is the upcoming retail release, Experimental is for the adventurous.

Screenshot courtesy of Microsoft

Here’s Microsoft’s official description of what’s in each channel now, with the company’s emphasis retained:

  • Experimental replaces what were previously the Dev and Canary channels. The name is deliberate: you’re getting early access to features under active development, with the understanding that what you see may change, get delayed, or not ship at all. We’ve heard your feedback that you want to access and contribute to features early in development and this is the channel to do that.
  • Beta is a refresh of the previous Beta Channel and previews what we plan to ship in the coming weeks. The big change: we’re ending gradual feature rollouts in Beta. When we announce a feature in a Beta update and you take that update, you will have that feature. You may occasionally see small differences within a feature as we test variations, but the feature itself will always be on your device.

These changes will apply to the Windows Insider Program for Business as well.

Offering a choice of platforms

For those testers who want to tinker with the bleeding edge of Windows development, a few additional options will be available in the Experimental channel. These advanced options will allow you to choose from a platform that’s aligned to a currently supported retail build. Currently, that’s Windows 11 version 25H2 or 26H1, with the latter being exclusively for new hardware arriving soon with Snapdragon X2 Arm chips.

Also: Microsoft account vs. local account: How to choose

There will also be a Future Platforms option, which represents a preview build that is not aligned to a retail version of Windows. According to today’s announcement, this option is “aimed at users who are looking to be at the forefront of platform development. Insiders looking for the earliest access to features should remain on a version aligned to a retail build.”

windows-insider-advanced-options-new

The Future Platforms option is the equivalent of the current Canary channel

Screenshot courtesy of Microsoft

Minimizing the chaos of Controlled Feature Rollout

Last month, I urged Microsoft to stop using its Controlled Feature Rollout technology, especially for builds in the Beta channel. Apparently, someone in Redmond was listening.

One of the most common questions we receive from Insiders is “why don’t I have access to a feature that’s been announced in a WIP blog?” This is usually due to a technology called Controlled Feature Rollout (CFR), a gradual process of rolling out new features to ensure quality before releasing to wider audiences. These gradual rollouts are an industry standard that help us measure impact before releasing more broadly. But they also make your experience unpredictable and often mean you don’t get the new features that motivated many of you to join the Insider program to begin with.

Moving forward, Insider builds in the Beta channel will no longer suffer from this gradual rollout of features. Meanwhile, the company says, “Insiders in the Experimental channel will have a new ability to enable or disable specific features via the new Feature Flags page on the Windows Insider Program settings page.”

windows-insider-feature-flags

Builds in the Experimental channel will include the option to turn new features on or off.

Screenshot courtesy of Microsoft

Not every feature will be available from this list, but the intent is to add those flags for “visible new features” that are announced as part of a new Insider build.

Making it easier to change channels

The final change announced today is one I didn’t see coming. Historically, leaving the Windows Insider Program or downgrading a channel (from Dev to Beta, for example) has required a full wipe and reinstall. That’s a major hurdle and a big impediment to anyone who doesn’t have the time or technical skills to do that sort of migration.

Also: Why Microsoft is forcing Windows 11 25H2 update on all eligible PCs

Beginning with the new channel lineup, it should be easier to change channels or leave the program without jumping through a bunch of hoops.

To make this a more streamlined and consistent experience, we’re making some behind the scenes changes to enable Insider builds to use an in-place upgrade (IPU) to hop between versions. This will allow in most cases Insiders to move between Experimental, Beta, and Release Preview on the same Windows core version, or leave the program without a clean install. An IPU takes a bit more time than your normal update but migrates your apps, settings, and data in-place.

If you’ve chosen one of the future platforms from the Experimental channel, those options don’t apply. To move back to a supported retail platform, you’ll need to do a clean install.

Also: Apple, Google, and Microsoft join Anthropic’s Project Glasswing to defend world’s most critical software

The upshot of all these changes should make things a lot clearer for anyone trying to figure out what’s coming in the next big feature update. Beta channel updates, for example, should offer a more accurate preview of what’s coming in the next big feature update, so over the next month or two we should get a better picture of what’s coming in the 26H2 release, due in October.

When can we start to see those changes rolling out to the general public? Stay tuned.





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