Nearly 7,000 fake Amazon domains registered ahead of Prime Day 2026, researchers warn


TL;DR

Check Point found 6,843 fake Amazon domains ahead of Prime Day, with phishing emails and fake storefronts targeting shoppers across 22 countries.

Cybersecurity researchers have identified nearly 7,000 fraudulent Amazon-themed domains registered in the six months leading up to Prime Day 2026, which begins on 23 June. Check Point Research tracked 6,843 new domains created between December 2025 and May 2026, with registrations peaking at 1,446 in April and remaining elevated at 1,267 in May.

Of the total, 9.2 percent were classified as malicious or suspicious. The rate accelerated sharply in early June: during the first week of the month, one in every 13 newly registered Amazon-themed domains was flagged, according to Check Point’s analysis.

Prime Day 2026 runs from 23 to 26 June across 22 countries, with four additional markets joining later in the summer, according to Amazon’s official event page. The extended four-day window and global reach make it a high-value target for phishing operations, which follow the same seasonal playbook that researchers documented around the FIFA World Cup, where over 13,000 fraudulent domains appeared in the months before kickoff.

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The phishing infrastructure includes fake Amazon storefronts designed to harvest credit card numbers, spoofed login pages that steal account credentials, and email campaigns with subject lines such as “Refund Due, Amazon System Error” that direct recipients to counterfeit sites. Check Point flagged one campaign using a sender address mimicking Amazon’s customer service domain closely enough to bypass casual inspection.

A notable cluster targeted Spanish-speaking shoppers. Check Point identified 46 domains registered under the “amazoncredito” pattern, all linked to a single registrant and aimed at Latin American markets where Amazon has been expanding its Prime membership. Five of six “amazon-prime” top-level domain variants were already classified as malicious at the time of the report.

The tactics are not new, but the scale keeps growing. Google recently sued a Chinese cybercrime ring that used AI to generate phishing code and operated one million fraudulent domains, illustrating how cheap and automated domain-based fraud has become. Check Point’s findings suggest that Amazon-themed operations are following the same industrial pattern, with thousands of domains registered months in advance and activated as shopping events approach.

Check Point recommended that shoppers type amazon.com directly into their browser rather than clicking links in emails or ads, enable two-factor authentication on their Amazon accounts, and treat any unsolicited refund notification as suspicious. The company also advised looking for HTTPS and padlock icons, though it noted that fraudulent sites increasingly use valid SSL certificates to appear legitimate.

The timing is significant because Prime Day has become one of the largest online shopping events globally, generating billions in revenue and drawing millions of first-time deal hunters who may be less familiar with phishing tactics. Amazon has not publicly commented on Check Point’s findings.



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Recent Reviews


I am a recent convert to physical media — yet even as someone getting back into buying discs in 2026, I haven’t been buying Blu-rays. Like many Americans, I still pick up DVDs instead. These aren’t great times for the Blu-ray format, and don’t expect a turnaround in 2026.

Fewer new releases make their way to Blu-ray

More media is now released exclusively for streaming

Blu-ray has been around for two decades, but it never managed to fully replace, or even overtake, the DVD format it was designed to supersede. We still can’t take for granted that our favorite movies, let alone TV shows, will eventually see a Blu-ray release.

The movies most likely to come to Blu-ray are the ones that hit theaters, but a growing amount of cinema is designed exclusively with streaming platforms in mind. I recently rewatched Mississippi Masala, which led me to check in on what work Sarita Choudhury has done over the decades since. A film called Evil Eye released in 2020 caught my eye. Unfortunately, it’s only available via Prime Video. There’s no Blu-ray or even a DVD. In contrast, it’s easy to watch Michael B. Jordan in Sinners on Blu-ray, since that movie came to theaters last year.

You could say that it makes sense that a movie with a 4.8/10 rating on IMDb doesn’t see a physical release, but in the heyday of physical video, store shelves were stacked not only with just the big-budget bangers but plenty of straight-to-DVD movies as well. Now those films exist to pad out streaming catalogs instead.

Fewer big box stores stock their shelves with physical discs

Blu-ray discs have disappeared from some stores entirely

Best Buy store front
Best Buy

The format’s demise is striking. I frequent my local Best Buy quite often and don’t see any movies on display. That’s because the retailer stopped selling movies in stores several years ago. Walmart still sells them, but the selection is a fraction of what you could find ten or twenty years ago. The audience has been reduced down to the shrinking number of people whose internet at home can’t handle streaming and those who might think of themselves as collectors.

If you venture onto Reddit and visit r/Blu-ray, you will find more threads about thrift store hauls and older collections than excitement over the latest new release. Don’t get me wrong — I, too, am very excited about seeing what gems I can snag for only a couple bucks, but this shows the challenge retailers face. Increasingly, only enthusiasts are prepared to drop over $20 on a disc.

I’m not buying discs to stick them in a player

Phone on a stand playing a Netflix video Credit: Bertel King / How-To Geek

The simple truth is that most people don’t want to buy physical media. Discs don’t fit in phones, and the drives are no longer available in most laptops. Even desktop PCs lack a place to put a disk. I recently built a PC for the first time in part to digitize my media library, and I rely on an external DVD drive connected via USB. Yes, DVD, not Blu-ray. A smaller file size combined with upscaling is easier on my hard drive.

Retro nostalgia hasn’t helped Blu-ray in the same way it has aided vinyl. This is in part because most people simply don’t care all that much about video quality. Most are streaming video on Netflix and YouTube at middling settings on small screens, and many of us are acclimated to mid-range phone speakers, compared to which even the subpar built-in speakers on modern TVs sound like a huge step-up. It’s hard to convince large numbers of people to purchase an expensive version of a movie in a format that requires thousands of dollars of home media equipment to truly appreciate.

4K Ultra HD is in an even worse position

It’s been a decade, yet few people own these discs

The 4K Ultra HD Blu-ray format is an enhancement, rather than a replacement, of the Blu-ray discs that first appeared in 2006. Debuting in 2016, the 4K Ultra HD format supports the max resolution of a 4K TV.

4K TVs were still somewhat of a novelty ten years ago, but they’re cheap and commonplace today. Still, people aren’t demanding 4K-quality Blu-ray movies as a result. These discs are still less common than 1080p ones, which are themselves still outnumbered by DVDs.

This isn’t merely a matter of consumers preferring the cheaper option. Often, 4K simply isn’t a choice, or it’s one that arrives significantly later, like the Switch port of a PC title. Some recent films, like Exit 8, are slated to see a physical release over the summer yet will still be in 1080p when they do. Adoption of the newest format has been that slow.

The industry isn’t helping itself, either. 4K Ultra HD Blu-ray discs come with DRM and aren’t easy to play on a modern PC, further limiting potential growth. They do not want anyone pirating these super high-quality versions. When you consider that some of these 4K Blu-rays have an AI upscaling problem, you’re paying more for what may not even be the best version.​​​​​​​


Blu-ray is seeing fewer releases, is available in fewer places, and is less accessible in the ways many of us want to watch TV shows and movies in 2026. With our portable devices getting better and internet speeds getting faster, it’s hard to see physical video staging a turnaround, even if we’re still a long way off from it going away entirely.



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