Mercedes-AMG doesn’t do things quietly, and its latest behind-the-scenes video is a testament to that. The automaker has published an 11-minute video on its official YouTube channel, giving us an extended look at the development of the AMG GT 4-Door Coupe, its first car built on the new AMG.EA electric platform.
It is being framed as the most ambitious undertaking in the automaker’s entire history, which, in my opinion, is a bold claim for a company that’s been building performance cars for over 55 years.
What makes the AMG.EA platform different from other electric cars?
Unlike the company’s existing EQ electric lineup, the AMG.EA platform was built from the ground up, specifically for high-performance driving; it’s not an adapter version of a family car architecture.
The video explains how the engineering team developed the AMG Race Engineer system, which gives drivers three rotary controllers: Response Control, Agility Control, and Traction Control. These will provide an active control on the car’s on-road behavior.
While the system performed well during winter testing on low-friction surfaces in Sweden, a setback at the Papenburg high-speed oval, under heavy load and hard cornering, forced the design team back to the drawing board.
Has anyone actually driven the car, and is it ready?
The video shows Formula 1 driver George Russell behind the wheel of the prototype. He called the power delivery “so easy” to manage, a meaningful endorsement from someone who manages 1,000 horsepower in a racing car.
That said, AMG has been upfront that the car hasn’t yet reached the maturity level required for a release. Development is in progress, but there’s no confirmed launch date. For now, the company is building anticipation without overpromising, sharing the honest progress report with us, combined with Russell’s stamp of approval.
For me, the AMG.EA story matters beyond Mercedes. Every legacy performance brand is wrestling with the same dilemma: how to translate decades of combustion character into an electric car without the core and soul that built the brand.
Samsung is a relative newcomer to OLED TVs, releasing its first consumer models in 2022. In just a handful of years, the brand has gone toe-to-toe with Sony and LG, offering signature OLED picture quality with spatial, object-tracking sound to enhance the experience.
The latest 2026 Samsung OLED models offer a slew of smart features, along with a few hardware tweaks, to keep the S95H on the cutting edge of home theater tech.
At first glance, it doesn’t seem like the Samsung S95H offers anything different than its predecessor, the S95F. But with an updated processor and reworked operating system, could it be worth the upgrade? To help you understand where the real differences lie and which Samsung OLED is the right fit for you, I’ve broken down each model’s most interesting features for streaming, gaming, and live TV.
The Samsung S95F is a stunning OLED TV, offering some of the best picture quality I’ve seen in my nearly 10 years of testing TVs. And the object-tracking sound coupled with Dolby Atmos virtual surround sound creates a much more immersive experience without the need to set up a lot of extra speakers.
Dedicated picture modes for streaming movies and console gaming automatically boost contrast, adjust brightness, and utilize VRR technology for smoother playback and enhanced detailing. It may be a generation behind, but the S95F still has plenty to offer.
2. You want less AI integration
Starting in 2026, all new Samsung TVs will have native support for Samsung Vision, the brand’s own AI assistant. However, if you want to hold off on integrating AI into your home theater, the S95F has more options for toggling features on and off.
And you can even stall the update indefinitely by disabling automatic updates. However, disabling automatic updates also means your smart TV could become a security risk to your home Wi-Fi network, as it won’t be able to install new firmware designed to protect your data and privacy.
3. You’re shopping on a budget
Since the Samsung S95F is a generation behind, it’s much easier to find this model on sale at retailers like Best Buy and Amazon, as well as on Samsung’s own store page. As the brand and stores try to clear inventory to make room for the new S95H, it’s not uncommon to find fairly impressive discounts on the most popular screen sizes.
If you keep a sharp eye on the deals tab of your favorite store, chances are you’ll be able to snag a Samsung S95F for a fraction of the price of the new S95H.
You should buy the Samsung S95H if…
Kerry Wan/ZDNET
1. You want the best TV for entertainment (in all forms)
The Samsung S95H has a dedicated picture mode for soccer fans, AI Soccer Mode Pro, that automatically recognizes when you’re watching a match and optimizes visuals and sound so you never miss a detail. It also boosts commentary dialogue for up-to-the-second analysis and calls for big plays.
Not a sports fan? With the Samsung Karaoke Mobile app, you can turn your smartphone into a mic for solo performances or parties with friends and family. The app lets you quickly create karaoke playlists and adjust playback settings, turning your living room into your own performance space. You can also use the app as a remote to control your TV’s volume and navigate menus.
2. You want more AI integration
With native support for Samsung Vision AI, you’ll get a built-in assistant for personalized search options, entertainment suggestions, and automatic picture and sound optimization. It’s also capable of real-time translation that automatically analyzes media to create subtitles in your preferred language; this makes it great for auto-dubbing YouTube videos and live TV, where captions may be unreliable at best.
3. You want the latest-gen Samsung OLED tech
Along with new AI features, the S95H is powered by an updated processor for improved power efficiency, smoother upscaling, and faster response times. The more powerful processor allows the TV to handle the robust AI integration without sacrificing picture and audio quality or performance.
The matte display has also been refreshed to better diffuse glare and reflections and improve viewing angles. And with a 7-year guarantee for security and firmware updates, you can keep your home theater on the cutting edge of entertainment.
Writer’s choice
While both the Samsung S95F and S95H appear nearly identical, the key differences lie in how each model integrates Samsung’s Vision AI and the improved NQ4 AI processor. The S95F still offers top-notch picture and sound quality, with plenty of smart features to create a well-rounded home theater, while also giving you more control over when and how to use AI for search and beyond.
And with a better chance of being on sale, the S95F can see significant discounts, so you can save big on Samsung’s flagship OLED TV.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
