I’m putting Motorola above Samsung when it comes to flip phones – and won’t think twice


Samsung Galaxy Z Flip 6 vs Motorola Razr Plus

Kerry Wan/ZDNET

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ZDNET’s key takeaways

  • Motorola owns 50% of the foldable market in the US.
  • Motorola’s flip foldables are stylish and available at low prices.
  • The FIFA sponsorship is a game-changer.

Motorola is poised to launch its latest round of foldables, which is a good time to reflect on what the brand has accomplished thus far. According to IDC research, as reported by 9to5Google, Motorola owns around 50% of the US foldables market now, as well as a large share of overseas foldable markets.

Its chief rivals (at least here in the US) are Samsung and Google. Samsung has been doing this a long time, and has both a flip and a book-style foldable in its portfolio (along with a short-lived trifold). Meanwhile, Google has only built book-style foldables thus far.

Also: Motorola Moto G (2026) review: Why I’d pick this $200 phone over competing models

It takes a lot to fend off tough competitors like two of the largest companies in the world. When it comes to market dominance, Motorola stands on three pillars — price, software, and fashion.

1. Price

Motorola has a flip for just about every budget, from $399, all the way up to $1,399 (though that particular model is currently on sale for a ridiculous $799). First and foremost, that is not a typo. Motorola is currently selling the 2024 version of the Moto Razr for close to $400. 

Being able to plop down $400 for a fully functional foldable phone for less than the price of a Pixel 10a, or a Nothing Phone (4a) Pro, is almost ludicrous, and should tell you most of the story about why Motorola is doing so well in this market. 

Price isn’t the whole story, but it’s a big part of it.

Samsung Galaxy Z Flip 6 vs Motorola Razr Plus

Kerry Wan/ZDNET

Looking at Motorola’s closest competitor, Samsung sells its cheapest foldable — the Samsung Galaxy Z Flip FE — for $899. In other words, you can buy two Moto Razr 2024 foldables, and a nice dinner at a chain restaurant for a family of four, for the price of Samsung’s cheapest foldable.

2. Software

Motorola also does a lot of smart things with software. Motorola has long been one of the best Android builds out there, with innovations like gestures for the camera and flashlight, and notifications on the always-on display (AOD). Add to that Motorola’s smart software choices on flip foldables, and that’s a magic combination.

Also: Samsung is ending Messages in July: 5 replacements I’d switch to now

Motorola’s approach to the cover screen is fantastic. 

First of all, you can use any app you want on it. Some of them will work well; others will not, and it’s up to you to decide what you like. Samsung’s approach is more of a curated, “these are the apps you can use” formula (though that seems to be letting up a bit). Motorola has also built a number of panels for the cover screen, with really useful apps and widgets designed for it. 

Finally, Motorola has partnered with developer GameSnacks in the past to add a suite of mini games to the cover screen. They’re fun little time wasters like Stack Bounce and Free Kick Football.

3. Fashion

Motorola Razr FIFA 2026

Kerry Wan/ZDNET

There’s also the fashion aspect of the Razr family. Even the lowest-tier Razr launched in fun colors and styles, really leaning into the technology’s fashion rather than its raw numbers and specifications. The Razr is just a fun phone to own, with a remarkable array of styles available, even for its low price point. 

Also: I wore the $150 Moto Watch for weeks, and it’s my new pocket pick for Android fans

Motorola has also gone out of its way to develop fashion-forward accessories for Razr phones.

Let’s not discount the appeal of FIFA-edition Razr phones either, in the year of the World Cup. FIFA is one of the most popular sporting events on the planet — this is an incredibly smart partnership, mostly on Motorola’s part. This kind of activation will put the Razr squarely in the sights of the world’s sports fans.





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Recent Reviews


After being teased in the second beta, the new “Bubbles” feature is finally available in Android 17 Beta 3. This is the biggest change to Android multitasking since split-screen mode. I had to see how it worked—come along with me.

Now, it should be mentioned that this feature will probably look a bit familiar to Samsung Galaxy owners. One UI also allows for putting apps in floating windows, and they minimize into a floating widget. However, as you’ll see, Google’s approach is more restrained.

App Bubbles in Android 17

There’s a lot to like already

First and foremost, putting an app in a “Bubble” allows it to be used on top of whatever’s happening on the screen. The functionality is essentially identical to Android’s older feature of the exact same name, but now it can be used for apps in addition to messaging conversations.

To bubble an app, simply long-press the app icon anywhere you see it. That includes the home screen, app drawer, and the taskbar on foldables and tablets. Select “Bubble” or the small icon depicting a rectangle with an arrow pointing at a dot in the menu.

Bubbles on a phone screen

The app will immediately open in a floating window on top of your current activity. This is the full version of the app, and it works exactly how it would if you opened it normally. You can’t resize the app bubble, but on large-screen devices, you can choose which side it’s on. To minimize the bubble, simply tap outside of it or do the Home gesture—you won’t actually go to the Home Screen.

Multiple apps can be bubbled together—just repeat the process above—but only one can be shown at a time. This is a key difference compared to One UI’s pop-up windows, which can be resized and tiled anywhere on the screen. Here is also where things vary depending on the type of device you’re using.

If you’re using a phone, the current bubbled apps appear in a row of shortcuts above the window. Tap an app icon, and it will instantly come into view within the bubble. On foldables and tablets, the row of icons is much smaller and below the window.

Another difference is how the app bubbles are minimized. On phones, they live in a floating app icon (or stack of icons) on the edge of the screen. You are free to move this around the screen by dragging it. Tapping the minimized bubble will open the last active app in the bubble. On foldables and tablets, the bubble is minimized to the taskbar (if you have it enabled).

Bubbles on a foldable screen

Now, there are a few things to know about managing bubbles. First, tapping the “+” button in the shortcuts row shows previously dismissed bubbles—it’s not for adding a new app bubble. To dismiss an app bubble, you can drag the icon from the shortcuts row and drop it on the “X” that appears at the bottom of the screen.

To remove the entire bubble completely, simply drag it to the “X” at the bottom of the screen. On phones, there’s also an extra “Manage” button below the window with a “Dismiss bubble” option.

Better than split-screen?

Bubbles make sense on smaller screens

That’s pretty much all there is to it. As mentioned, there’s definitely not as much freedom with Bubbles as there is with pop-up windows in One UI. The latter allows you to treat apps like windows on a computer screen. Bubbles are a much more confined experience, but the benefit is that you don’t have to do any organizing.

Samsung One UI pop-up windows

Of course, Android has supported using multiple apps at once with split-screen mode for a while. So, what’s the benefit of Bubbles? On phones, especially, split-screen mode makes apps so small that they’re not very useful.

If you’re making a grocery list while checking the store website, you’re stuck in a very small browser window. Bubbles enables you to essentially use two apps in full size at the same time—it’s even quicker than swiping the gesture bar to switch between apps.

If you’d like to give App Bubbles a try, enroll your qualified Pixel phone in the Android Beta Program. The final release of Android 17 is only a few months away (Q2 2026), but this is an exciting feature to check out right now.

A desktop setup featuring an Android phone, monitor, and mascot, surrounded by red 'missing' labels


Android’s new desktop mode is cool, but it still needs these 5 things

For as long as Android phones have existed, people have dreamed of using them as the brains inside a desktop computing setup. Samsung accomplished this nearly a decade ago, but the rest of the Android world has been left out. Android 17 is finally changing that with a new desktop mode, and I tried it out.



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