Running a fan page for your favorite celebrity is harder than you think. Once you pull back the curtain on what actually goes into managing these accounts, you realize that it’s far more demanding than most people would expect.
The BBC reported on how admiration for a public figure often turns into something closer to a full-time job, complete with pressure, expectations, and constant online scrutiny.
Why running a fan account isn’t all fun and games
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Fan accounts don’t run themselves. Many of these pages are updated constantly and consistently, tracking every appearance, post, or public mention of a celebrity. The goal here is to stay relevant, fast, and visible in an algorithm-driven ecosystem.
This translates to late nights, early updates, and an always-on mindset. Missing a single major update can cost engagement, which is everything in the world of social media fandom.
When fandom starts to feel like work
These aren’t anonymous content farms. The people behind these accounts are often deeply connected to the celebrities they follow, which brings its own set of challenges. The report highlights fans running large accounts dedicated to global pop stars like Taylor Swift and K-pop acts such as BTS, where expectations are especially intense.
Some admins described spending hours each day editing videos, translating content, and tracking updates just to keep their pages active. Fan page admins often find themselves pulled into arguments with rival fandoms, where even small disagreements can spiral into targeted harassment.
From the outside, fan pages might seem like a stream of edits, clips, and appreciation posts. In reality, they run on constant effort, emotional energy, and a need to keep up with a fast-moving internet culture. It might still seem worth it for many. But the idea that it’s easy or effortless doesn’t hold up once you see what’s happening behind the screen.
After being teased in the second beta, the new “Bubbles” feature is finally available in Android 17 Beta 3. This is the biggest change to Android multitasking since split-screen mode. I had to see how it worked—come along with me.
Now, it should be mentioned that this feature will probably look a bit familiar to Samsung Galaxy owners. One UI also allows for putting apps in floating windows, and they minimize into a floating widget. However, as you’ll see, Google’s approach is more restrained.
App Bubbles in Android 17
There’s a lot to like already
First and foremost, putting an app in a “Bubble” allows it to be used on top of whatever’s happening on the screen. The functionality is essentially identical to Android’s older feature of the exact same name, but now it can be used for apps in addition to messaging conversations.
To bubble an app, simply long-press the app icon anywhere you see it. That includes the home screen, app drawer, and the taskbar on foldables and tablets. Select “Bubble” or the small icon depicting a rectangle with an arrow pointing at a dot in the menu.
Bubbles on a phone screen
The app will immediately open in a floating window on top of your current activity. This is the full version of the app, and it works exactly how it would if you opened it normally. You can’t resize the app bubble, but on large-screen devices, you can choose which side it’s on. To minimize the bubble, simply tap outside of it or do the Home gesture—you won’t actually go to the Home Screen.
Multiple apps can be bubbled together—just repeat the process above—but only one can be shown at a time. This is a key difference compared to One UI’s pop-up windows, which can be resized and tiled anywhere on the screen. Here is also where things vary depending on the type of device you’re using.
If you’re using a phone, the current bubbled apps appear in a row of shortcuts above the window. Tap an app icon, and it will instantly come into view within the bubble. On foldables and tablets, the row of icons is much smaller and below the window.
Another difference is how the app bubbles are minimized. On phones, they live in a floating app icon (or stack of icons) on the edge of the screen. You are free to move this around the screen by dragging it. Tapping the minimized bubble will open the last active app in the bubble. On foldables and tablets, the bubble is minimized to the taskbar (if you have it enabled).
Bubbles on a foldable screen
Now, there are a few things to know about managing bubbles. First, tapping the “+” button in the shortcuts row shows previously dismissed bubbles—it’s not for adding a new app bubble. To dismiss an app bubble, you can drag the icon from the shortcuts row and drop it on the “X” that appears at the bottom of the screen.
To remove the entire bubble completely, simply drag it to the “X” at the bottom of the screen. On phones, there’s also an extra “Manage” button below the window with a “Dismiss bubble” option.
Better than split-screen?
Bubbles make sense on smaller screens
That’s pretty much all there is to it. As mentioned, there’s definitely not as much freedom with Bubbles as there is with pop-up windows in One UI. The latter allows you to treat apps like windows on a computer screen. Bubbles are a much more confined experience, but the benefit is that you don’t have to do any organizing.
Samsung One UI pop-up windows
Of course, Android has supported using multiple apps at once with split-screen mode for a while. So, what’s the benefit of Bubbles? On phones, especially, split-screen mode makes apps so small that they’re not very useful.
If you’re making a grocery list while checking the store website, you’re stuck in a very small browser window. Bubbles enables you to essentially use two apps in full size at the same time—it’s even quicker than swiping the gesture bar to switch between apps.
If you’d like to give App Bubbles a try, enroll your qualified Pixel phone in the Android Beta Program. The final release of Android 17 is only a few months away (Q2 2026), but this is an exciting feature to check out right now.
For as long as Android phones have existed, people have dreamed of using them as the brains inside a desktop computing setup. Samsung accomplished this nearly a decade ago, but the rest of the Android world has been left out. Android 17 is finally changing that with a new desktop mode, and I tried it out.
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