Halide Mark III brings artsy film magic to one of the best iPhone camera apps


I hate the overly processed photos iPhones capture these days, and that’s why Halide has become my primary camera app. Its Process Zero capture mode breathes life into photos by removing all the extra processing Apple does, delivering pictures that feel straight out of a classic camera. I mean, the camera app is so goated that even Apple tried to acquire it.

The Halide Mark II was already one of the best iPhone camera apps, and now, Lux Optics, the company behind Halide, has released Halide Mark III, a massive update that aims to make it the only camera app you’ll ever need, and from what I’ve seen, it might just pull it off.

So, what are Looks?

The headline feature is Looks, a curated set of film-inspired color profiles developed in collaboration with Hollywood colorist Cullen Kelly. Instead of dumping hundreds of presets on you, Halide took the opposite approach and built a small but excellent selection. If you have ever used a Fuji camera before, it’s similar to their film simulations.

You get Valencia for landscapes, Rembrandt for portraits, Nova for punchy colors, the restrained Zephyr for everyday scenes, and Chroma Noir for black and white. Every Look also supports HDR, which adds noticeably more detail in highlights and shadows.

What else does Halide Mark III bring to the table?

Halide has added a full Photo Lab for editing RAW files right inside the app. There’s a Quick Edit pane for fast adjustments, an Exposure panel with a histogram, and a Film tab where you can dial in grain, halation, and vignetting to your taste. 

If all of that sounds like too much, the Quick Edit pane handles most situations without you needing to go any deeper. The Photo Lab also runs on iPad, where the extra screen real estate makes navigation even smoother.

The camera UI has also received some love. The most-used tools, like aspect ratio controls and guide overlays, get the most prominence. There’s a new lens picker that now lets us pick cropped views alongside the standard lenses. 

Manual exposure controls now include Shutter Priority and ISO Priority modes. And for those who shoot with regular cameras, Halide now lets you import RAW files from external cameras to process with the same Looks and tools.

Mark III is a free upgrade for existing Mark II owners and subscribers. New users can subscribe for $19.99 per year or purchase outright for $59.99.



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The start of a new year always brings a fresh burst of energy. Whether you’re looking to scale your operations or reclaim your weekends, January is the perfect time to audit the “manual” work you’re putting in and replace it with the “meaningful”.

We’ve heard from our customers that connecting apps to Xero is a critical piece of the puzzle when looking to save time, grow their business or simply make day-to-day work life easier. We know that as many as 78% of Xero customers have already gained efficiencies thanks to apps. 

That’s why we’ve launched our 2026 Xero App Store Power Lists. We’ve done the heavy lifting to bring you 10 collections of the most popular apps across a diverse range of categories to help you power up your new year. Thousands of your peers are already using these tools to drive to their success – it’s time to join them.

Meet the Xero App Store Power Lists

Select the statement below that most applies to you and your business to find the right list to start with. 

I am not sure where to start with apps

Check out some of the tools that are the most popular overall among Xero customers, and those that have been recognised for their stand-out features. 

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I have a specific problem to solve

If you’ve already identified a key time drain or challenge in your business, explore these lists of popular apps catered for some of the top business needs. 

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I want to know what my peers are using

Is your efficiency on par with your peers? Check out the most popular apps that others in your industry are using to ensure you have the right tools for your unique trade:

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  • The Advisor’s Arsenal: Practice management software like Ignition and ContentSnare can help drive your accounting firm’s efficiency.

I want to know what’s new

  • The Rising Stars: Check out the top new and noteworthy apps to find modern software like generative AI business companions and real-time predictive analytics.

How to choose your 2026 toolkit

You don’t need to adopt 10 apps at once. To find the right fit, start with these three steps:

  1. Identify your biggest headache: Is it chasing late payments? Manually entering receipts? Pick one pain point to solve first.
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  3. Talk to your advisor: Your accountant or bookkeeper knows your business and can give you tailored advice.

Why your app stack is your competitive edge in 2026

In 2026, the most successful businesses aren’t just working harder; they’re working smarter by using automation to predict needs before they even arise.

Connecting the right apps to Xero doesn’t just save time on data entry – it transforms your business into a high-performing powerhouse, with benefits flowing on to your employees, customers and bottom line. 

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Explore all Power Lists in the Xero App Store

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