When is Amazon Prime Day? 

Amazon Prime Day 2026 officially runs from June 23 through June 26. However, as mentioned earlier, early smartphone deals are already appearing well before the event begins. In fact, many brands and retailers typically roll out discounts in the weeks leading up to Prime Day, so shoppers may start seeing stronger phone deals in the next week or so.

Are deals really cheaper on Prime Day?

Absolutely, especially on Amazon’s own devices like Fire TVs, Echo speakers, Kindles, and Ring products. These gadgets often see their lowest prices of the year during Amazon Prime Day. That said, not every “deal” is as impressive as it looks. Some brands will mark up items to then “discount” them later. We recommend using price-tracking tools or following our advice before buying.

How did we choose these Amazon Prime Day deals?

At ZDNET, we only recommend smartphone deals that we would personally consider buying, testing, or recommending to friends and family, including you, our readers. To build this roundup, we looked for meaningful discounts on certain devices or a deal on a phone that rarely goes on sale. We also used established price-comparison tools and trackers to determine how good an offer is and how often it drops. 

Beyond the numbers, we took into account our own hands-on testing and reviews, as well as real-world experience from customers who already own these devices. Many of the phones featured have been thoroughly evaluated by ZDNET’s in-house expert, assessing their performance, battery life, cameras, displays, and overall value. Our goal is simple: we aim to cut through all the noise and find the best smartphone deals that are actually worth your money.

What are the best Prime Day deals so far?

ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals we’ve found:

And the best deals from competing retailers: