Canva acquires Simtheory and Ortto in a twin deal


Both companies were built by brothers Chris and Mike Sharkey, who previously co-founded Australian holiday rental site Stayz. Financial terms were not disclosed. Canva will preview what it calls the biggest transformation in its history at Canva Create on 16 April.


Canva has acquired two companies simultaneously: Simtheory, an agentic AI collaboration platform, and Ortto, a customer data platform and marketing automation company.

Both were built by Australian brothers Chris and Mike Sharkey, who will join Canva in leadership roles across its AI and marketing technology teams. Financial terms were not disclosed for either deal.

The Sharkeys are serial founders. Before Ortto and Simtheory they co-founded Stayz, then Australia’s largest holiday accommodation booking site, which was sold to Fairfax Digital in 2006 and subsequently to HomeAway for $225 million in 2013.

Ortto itself has an older lineage: it began as Autopilot, a marketing automation company the brothers founded in 2015, rebuilt from the ground up after 2018, and rebranded as Ortto in March 2022.

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Simtheory grew out of an AI podcast the Sharkeys launched in 2023 to explore new models and AI capabilities; the tooling they built to produce the show evolved into a multi-model AI workspace for teams.

The two acquisitions serve distinct parts of Canva’s platform ambitions. Simtheory brings agentic AI infrastructure: its platform allows teams to build AI assistants that understand their business context, co-ordinate across tasks and applications, and complete work with the reliability and auditability enterprises require.

Cliff Obrecht, Canva’s co-founder and COO said exclusive for TNW that “In a world where generating ideas is easier than ever, the challenge has shifted to turning those ideas into real, usable work.

We’re excited to welcome Simtheory to Canva as we evolve from a design platform with AI tools, to an AI platform with design and productivity tools. They’ve built great agentic technology which we’re looking forward to bringing to the quarter of a billion people using Canva every month.”

Ortto addresses the marketing lifecycle end of Canva’s ambitions. The platform combines a customer data platform with multi-channel marketing automation, enabling teams to build and run journeys across email, SMS, push notifications, in-app messaging, forms, and surveys from a single system.

It uses an event-driven architecture and no-code integrations to connect and activate customer data in real time.

The company counts more than 11,000 customers across 190 countries. The acquisition feeds into Canva Grow, Canva’s marketing product, and follows three earlier additions in the same direction: MagicBrief, acquired in January 2025; MangoAI, acquired in February 2026 for AI-driven video ad optimisation; and Doohly, acquired in March 2026 for digital out-of-home advertising.

Canva, launched in 2013 and headquartered in Sydney, is used by more than 265 million people each month and closed 2025 with more than $4 billion in annualised revenue.

Mike Sharkey, CEO of both Ortto and Simtheory, said the scale of Canva’s user base was the central draw: “The opportunity to bring our technology to the quarter of a billion people using Canva every month and to help more people make the most of AI in their everyday work is incredibly exciting to us.”



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Do you ever walk past a person on the streets exhibiting mental health issues and wonder what happened to their family? I have a brother—or at least, I used to. I worry about where he is and hope he is safe. He hasn’t taken my call since 2014.

James and his brother as young children playing together before his brother became sick. James is on the right and his brother is on the left.

James and his brother as young children playing together before his brother became sick. James is on the right and his brother is on the left.

When I was 13, I had a very bad day. I was in the back of the car, and what I remember most was the world-crushing sound violently panging off every surface: he was pounding his fists into the steering wheel, and I worried it would break apart. He was screaming at me and my mother, and I remember the web of saliva and tears hanging over his mouth. His eyes were red, and I knew this day would change everything between us. My brother was sick.

Nearly 20 years later, I still have trouble thinking about him. By the time we realized he was mentally ill, he was no longer a minor. The police brought him to a facility for the standard 72-hour hold, where he was diagnosed with paranoid delusional schizophrenia. Concluding he was not a danger to himself or others, they released him.

There was only one problem: at 18, my brother told the facility he was not related to us and that we were imposters. When they let him out, he refused to come home.

My parents sought help and even arranged for medication, but he didn’t take it. Before long, he disappeared.

My brother’s decline and disappearance had nothing to do with the common narratives about drug use or criminal behavior. He was sick. By the time my family discovered his condition, he was already 18 and legally independent from our custody.

The last time he let me visit, I asked about his bed. I remember seeing his dirty mattress on the floor beside broken glass and garbage. I also asked about the laptop my parents had gifted him just a year earlier. He needed the money, he said—and he had maxed out my parents’ credit card.

In secret from my parents, I gave him all the cash I had saved. I just wanted him to be alright.

My parents and I tried texting and calling him; there was no response except the occasional text every few weeks. But weeks turned into months.

Before long, I was graduating from high school. I begged him to come. When I looked in the bleachers, he was nowhere to be seen. I couldn’t help but wonder what I had done wrong.

The last time I heard from him was over the phone in 2014. I tried to tell him about our parents and how much we all missed him. I asked him to be my brother again, but he cut me off, saying he was never my brother. After a pause, he admitted we could be friends. Making the toughest call of my life, I told him he was my brother—and if he ever remembers that, I’ll be there, ready for him to come back.

I’m now 32 years old. I often wonder how different our lives would have been if he had been diagnosed as a minor and received appropriate care. The laws in place do not help families in my situation.

My brother has no social media, and we suspect he traded his phone several years ago. My family has hired private investigators over the years, who have also worked with local police to try to track him down.

One private investigator’s report indicated an artist befriended my brother many years ago. When my mother tried contacting the artist, they said whatever happened between them was best left in the past and declined to respond. My mom had wanted to wish my brother a happy 30th birthday.

My brother grew up in a safe, middle-class home with two parents. He had no history of drug use or criminal record. He loved collecting vintage basketball cards, eating mint chocolate chip ice cream, and listening to Motown music. To my parents, there was no smoking gun indicating he needed help before it was too late.

The next time you think about a person screaming outside on the street, picture their families. We need policies and services that allow families to locate and support their loved ones living with mental illness, and stronger protections to ensure that individuals leaving facilities can transition into stable care. Current laws, including age-based consent rules, the limits of 72-hour holds, and the lack of step-down or supported housing options, leave too many families without resources when a serious diagnosis occurs.

Governments and lawmakers need to do better for people like my brother. As someone who thinks about him every day, I can tell you the burden is too heavy to carry alone.

James Finney-Conlon is a concerned brother and mental health advocate. He can be reached at [email protected].



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