Apple Music US price hike hits families with steepest increase


Apple Music is raising U.S. subscription prices for the first time since 2022, increasing every paid tier and hitting family subscribers with the largest jump.

The Apple Music Individual plan now costs $11.99 per month, up from $10.99. The Family plan rose from $16.99 to $19.99 per month and continues to support as many as six people through Family Sharing.

Verified college students will pay $6.99 per month, up from $5.99. The Student plan includes the full Apple Music service and access to Apple TV at no additional cost.

The increases add $12 per year to the Individual and Student plans. A Family subscription will cost $36 more annually, bringing the total to $239.88 per year.

Furthermore, two out of three Apple One subscription plans have increased in cost. The individual plan is unchanged.

But, the family and Premier are more expensive now. Both Family and Premier have increased $2 per month, with the former increasing to $27.95, and Premier going up to $39.95.

The new prices appeared on Apple’s website without an accompanying Apple Newsroom announcement. The company lists a one-month trial for new Individual, Family and Student subscribers.

Family subscribers face the largest Apple Music increase

Apple Music hadn’t raised its broad U.S. subscription prices since October 24, 2022. The previous increase took the Individual plan from $9.99 to $10.99 and the Family plan from $14.99 to $16.99.

Apple attributed the 2022 increase to higher licensing costs and said artists and songwriters would earn more from streamed music. The company hasn’t publicly explained the July 17 increase.

The Individual plan increased by about 9%, while the Family plan rose by nearly 18%. The Family plan received the largest increase in both dollars and percentage terms.

The Family plan remains cheaper than two separate Individual subscriptions, which would cost $23.98 per month. Apple Music gives as many as six family members separate libraries, recommendations and playlists under one subscription.

The Student plan’s included Apple TV access adds value to the $6.99 monthly subscription. Apple limits student pricing to 48 months while the subscriber remains verified, and the Apple TV benefit remains a limited-time offer.



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