App Store policy must change as stay reversed


Apple will have to comply with previous mandates as it takes its fight with Epic Games back to the Supreme Court, so expect App Store changes soon.

The Apple vs Epic saga is years long and could easily fill a book at this point, but it hasn’t ended yet. The latest update comes after Apple won a stay against enforcing App Store changes as it appealed the Supreme Court.

That stay was short-lived, as Epic immediately appealed the stay and 9to5Mac shared that it has won. The US Ninth Circuit Court has reversed the stay it placed on enforcing a mandate that would require Apple to change how it charges developers for external purchases.

Basically, Apple won on every count in the Epic lawsuit except one. It was ordered to end its anti-steering rules and allow external purchases.

Apple complied, but its new setup for external commissions was constructed in a way that wouldn’t make it worthwhile for developers to adopt. Apple was found in contempt of the order, and an injunction was filed to force Apple to allow external purchases with zero commission.

The injunction was appealed again and again, and eventually an agreement was reached that Apple should be allowed to charge a commission, just not 27%. A later ruling said that Apple and Epic must decide on what would be acceptable, but that hasn’t happened yet.

Apple was taking the case to the Supreme Court again and requested that the negotiations over a new fee and more App Store changes be stayed. It argued that there would be no need for lower court involvement until the Supreme Court appeal was done, and that stay was granted.

Epic appealed that stay order, and that’s where we are today. Even as Apple appeals to the Supreme Court, it will have to go back to the lower courts and work out the new commission structure.

Epic Games CEO Tim Sweeney took to social media to celebrate.

That’s quite the fall from wanting free and open access to the App Store user base. Even as Epic “wins,” Apple still gets to collect its dues.

Apple has the power to end this

Given that the case was refused at the Supreme Court already, it doesn’t seem like things will go Apple’s way. The company may not be able to charge as much as it wants, but at least the courts have agreed it is owed something.

All of these regulatory cases around the world can’t be avoided when you’re as big as Apple. However, I fully believe that Apple could reduce the pain if it wanted to.

It is well within Apple’s power and resources to come up with a new App Store commission system that would still earn it plenty of money, that governments would approve of, and only a few developers might sneer at. Epic will never be satisfied short of running Apple’s App Store itself for all of the profit, but others would be happy with more revenue.

This ongoing epic began in 2020 with Epic purposefully violating App Store policy so it could goad Apple into a lawsuit. The entire campaign was pitched as Epic taking on big bad Apple and even came with a 1984-style advert.

Like with Spotify and other giants that take on Apple, it’s about maximizing their bottom line while leeching off of Apple’s user base. Users might benefit in the long run, but Epic has paid more than a billion dollars for what could be considered rather small victories.





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Recent Reviews


There’s something oddly brilliant about outsourcing your curiosity to an AI that doesn’t get tired or awkward. After all, if an AI agent can call thousands of pubs and build a Guinness price index, why stop there? Why not send one loose into the wild to track the cost of your daily caffeine fix or your late-night ramen cravings?

I’m sold — I want one of those

That’s exactly the kind of domino effect sparked by a recent experiment inspired by Rachel Duffy from The Traitors. A developer built an AI voice agent that sounded natural enough to chat up bartenders and casually ask for Guinness prices, compiling the data into a public index. It worked so well that most people on the other end didn’t even clock that they were speaking to a machine. And just like that, a slightly chaotic, very clever idea turned into something surprisingly useful.

Now imagine applying that same idea to coffee and ramen. Because if there are two things people are oddly loyal and sensitive about, it’s how much they’re paying for a flat white or a bowl of tonkotsu.

A “CaffIndex,” for instance, could map out the price of cappuccinos across cities, highlighting everything from overpriced aesthetic cafés to hidden gems that don’t charge $3 for foam. Similarly, a “Ramen Radar” could track where you’re getting the most bang for your broth, whether it’s a premium bowl or a spot that somehow gets everything right. Don’t giggle, I’m serious.

The appeal isn’t just novelty. It’s scale. Calling up a handful of places yourself is tedious. Getting real-time, city-wide data? Nearly impossible. But an AI agent doesn’t mind dialing a thousand numbers, repeating the same question, and logging every answer with monk-like patience. What you get in return is a living, breathing map of prices.

It’s not all sunshine and roses

Of course, it is not all smooth sipping and slurping. There is a slightly uneasy side to this, too. Questions around consent and transparency start to creep in, and you cannot help but wonder if every business would be okay with being surveyed by an AI that sounds just a little too real. In the original experiment, the AI was designed to be honest when asked directly, but let’s be real: most people aren’t going to question a friendly voice casually asking about prices. It feels harmless in the moment, and that is exactly what makes it a bit tricky.

Still, there is something genuinely exciting about the idea. Not in a scary, robots-are-taking-over kind of way, but in a way that makes you pause and think, this could actually be useful if handled right. Prices are creeping up everywhere, from your rent to that comforting bowl of ramen you treat yourself to after a long day. Having something that keeps track of it all feels like a small win.

Maybe that is the real takeaway here. Today it is Guinness. Tomorrow it could be your morning coffee or your go-to ramen spot. It makes you wonder how long it will be before your phone steps in, calls up a café, asks about their espresso, and saves you from spending more than you should. Because honestly, if AI is willing to do the boring work for you, the least it can do is make sure your next cup and your next bowl actually feel worth it.



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