Amazon puts Alexa inside the search bar as agentic commerce heats up



The unified Alexa for Shopping assistant absorbs Rufus and arrives in the main search flow as Amazon sues to keep external AI agents like Perplexity’s Comet off its marketplace.


Amazon is moving its AI shopping assistant into the main search bar. Starting this week, US customers typing into the search field on Amazon.com or in the Amazon app will be routed through Alexa for Shopping, a unified version of the company’s Rufus chatbot and its Alexa+ assistant that returns conversational answers, product comparisons, up to a year of price history, and personalised shopping guides alongside the standard product listings.

The Rufus brand is being retired from the shopping interface. The chatbot, launched in 2024 and used by more than 300 million customers in 2025, is being folded into the Alexa for Shopping name across Amazon’s app, website, and Echo devices.

Amazon says the new assistant can also automate reordering of household staples, track prices, alert customers to new products in tracked categories, and build out shopping carts based on stated preferences.

It is available without a Prime membership, an Echo device, or the standalone Alexa app, and is free for any signed-in US account.

The structural change is that the AI now sits inside the default search flow rather than behind a separate icon. Rufus, in its original form, was accessible but optional.

Alexa for Shopping reframes the search box itself as a conversational interface, in the same way Google’s AI Overviews changed what happens after a query on Google.com.

Amazon’s own framing is that the move makes the assistant “agentic,” meaning able to complete multi-step tasks like comparison, cart construction, and reorder, on the customer’s behalf.

The competitive backdrop is what makes the placement significant. OpenAI launched Instant Checkout in September 2025 with Stripe and an open-source Agentic Commerce Protocol that lets ChatGPT complete purchases inside its own interface.

Google is building Buy for Me into Gemini and runs its A2A agent-to-agent protocol with 150-plus supporting organisations. Perplexity’s Comet browser has had a Buy with Pro feature since late 2024, with checkout via PayPal across 5,000-plus merchants.

In China, Alibaba integrated its Qwen AI directly into Taobao for end-to-end agentic shopping last quarter. Each of those routes the buy flow through someone other than Amazon.

The Perplexity case sharpens the picture. Amazon sued the AI search company in November, alleging its Comet shopping agent was accessing Amazon.com in violation of the site’s terms and creating problems for ad-impression measurement.

A federal judge granted Amazon a preliminary injunction in March; Perplexity took the case to the Ninth Circuit, which has temporarily paused parts of the order while the appeal is heard.

The legal argument is over agent access, but the commercial argument is over who captures the high-intent search query at the top of the funnel.

That is what Alexa for Shopping is designed to defend. Amazon’s $56 billion advertising business, all of it built around sponsored placements inside search and product pages, depends on Amazon being the first and last surface a buyer touches.

If a third-party AI agent does the comparison and the click on a customer’s behalf, the sponsored slot loses its target.

The internal answer is to make Amazon’s own AI assistant the most fluent shopper on Amazon.com, with access to the price history, recommendation graph, and account-level purchase data that an external agent does not have.

Whether it works as a product is a separate question. Amazon has tried to make Alexa the front door to its shopping business for the better part of a decade, with mixed results.

Voice shopping never reached the share the company once projected, and the original Rufus chatbot, while widely used, has been described in trade reporting as more useful for product research than for closing transactions.

The unification with Alexa+ is also a tacit acknowledgement that running two AI assistants, one for the home and one for the cart, was confusing to customers and expensive to maintain.

The rollout this week is US-only, with international expansion timed to Alexa+’s broader availability, which Amazon has been pushing through 2026. 



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Robot mowers on a yard

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The perfect robot mower for you is not nearly as fancy and feature-heavy as you may think. I’ve said it before, and I’ll say it again: it’s not the lawn mower, it’s all about the yard. A robot mower may be a market leader with top-of-the-line specs and still not be a good fit for your yard.

Here’s the great news: There’s a perfect robot mower for almost any yard. As someone who’s tested numerous types of robot lawn mowers, I’ve learned that many of the specs that brands market as groundbreaking are simply not vital for most shoppers. A mostly flat, fenced-in 0.10-acre yard doesn’t need the power that a hilly, sectioned, unfenced one-acre yard does.

Also: I tested the Ferrari of robot mowers for a month – here’s my verdict

If you’re looking to choose the best mower for your home, be sure to check out ZDNET’s robot mower buying guide

Here’s what you don’t need to stress over when buying a robot mower

Eufy E15 Robot Mower

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For yards with… Best robot mower type Examples
No fences A wired boundary is best, but a great GPS/RTK robot mower can stick to the map you make with it. Yardcare E400, Mammotion Luba 3
Fences A LiDAR robot mower that can be dropped to mow with little setup and learn its map as it navigates. Eufy E15, Ecovacs Goat A3000
A lot of trees A LiDAR or wired boundary mower, since trees can interfere with satellite signals. Husqvarna iQ series (optional wire, EPOS)
Unbordered garden beds A GPS/RTK robot mower that you can set up to avoid flower beds when mapping. Mammotion Luba 3, Husqvarna iQ Series
Bordered garden beds A LiDAR, GPS, or wired boundary robot mower works for these yards. If you choose a wired boundary, you may have to bury wire around the flower beds, unless the borders are tall enough for the mower to avoid. Mammotion Yuka, Navimow Series H
pets A LiDAR robot mower that can adjust its navigation in real-time in reaction to its surroundings. Mova LiDAX Ultra 2000, Segway Navimow i2
Hills and uneven terrain An AWD robot mower capable of handling steep slopes, regardless of the navigation type. Mammotion Luba 3, , Husqvarna iQ

1. Don’t focus on: ‘AI-powered’ or other marketing buzzwords

Segway Navimow X3 Series robot mower

Maria Diaz/ZDNET

Artificial intelligence (AI) has surpassed the popularity of acid-wash jeans in the 80s and Baby G watches in the early 2000s. And tech companies — including robot lawn mower manufacturers — are capitalizing on its appeal.

Most of these “AI-powered” or “intelligent mowing” terms are vague, geared to grab shoppers’ attention with buzzwords. That doesn’t mean that the robots don’t use AI to navigate, however. 

The key is to find out how the robot uses AI to its benefit, and whether that will meet your AI expectations. 

Also: This robot mower took care of my lawn for months – and it’s currently $300 off

AI algorithms typically process data captured by the robot’s hardware to help it make quick decisions and adjustments. For example, a robot lawn mower may have a set of sensors and cameras to capture its surroundings. The robot’s processor then uses AI to convert that information into actionable data, so it knows whether to swerve to avoid an obstacle or slow down around a retaining wall.

Instead, look for: The navigation tech under (and on) the hood

Instead of AI and other buzzwords, you should focus on matching the robot lawn mower’s hardware and navigation system to your yard. This includes whether the robot uses RTK (Real-Time Kinematic) for positioning, and whether it features LiDAR, cameras, and sensors. 

Then look at real user reviews to assess how accurately the robot mower maps and how well it performs around various types of obstacles.

There’s no blanket rule for robot mowers, but most do well with the following guidelines.

2. Don’t focus on: Premium extras

Yardcare E400 robot lawn mower

Maria Diaz/ZDNET

Skip the premium extras that don’t match your yard. You really don’t need the most advanced robot mower; you need the one that will best handle your lawn. 

Most US homeowners have mostly flat lawns, simple rectangular layouts, minimal obstacles, and small yards. Yet some of the most popular mowers advertise features that don’t match this, and you don’t want to spend an extra few hundred dollars on advanced features that won’t deliver a noticeable difference in your yard.

Instead, look for: Only as much as you need

Do you have a mostly flat lawn with no fences and need a robot that can navigate to several sections separated by paths? Then you can skip AWD models and commit to superior mapping and navigation features, like multi-zone intelligence.

Also: I let a modular yard care robot mow my lawn – here’s my verdict after a month

Similarly, if you have a yard with dense trees covering most of it, it’s safe to skip the RTK models and go for LiDAR or boundary wire options instead. 

3. Don’t focus on: Flashy app features

Mammotion Luba 2 robot mower path

The path lines created by the Mammotion Luba 2, as captured by our Bink Outdoor camera, is one flashy app feature I can’t quit.

Maria Diaz/ZDNET

Any dependable robot lawn mower requires an equally reliable mobile app to let you use it effectively. However, manufacturers market many flashy app features that end up being unnecessary for many users. 

Don’t make app features the deciding factor unless it’s something you genuinely care about. Many users don’t rely on voice control to run their mowers and don’t mind using a separate app for their robot rather than integrating it into an existing home automation system.

Also: I let a smart planter maintain itself for 2 months – here’s the result

A robot lawn mower with mediocre navigation and cutting performance can still have a flashy app — all while leaving behind missed patches or taking longer to finish mowing.

Instead, look for: The features you’ll actually use

Most robot mower users keep them running on a schedule to get the lawn-cutting chore off their minds. The majority of the most popular models offer basic features beyond scheduling, such as remote start and stop, basic mapping, automatic rain delay, and theft protection. 

It’s easy to find robot lawn mowers with these features, but if you’re looking for anything beyond that, just be sure that the feature is worth it, especially if you’re paying extra for that model.

Also: I’ve tested robot mowers for years – here’s my expert advice for every yard type

An example of a flashy app feature that is completely unnecessary, but I love having? The Mammotion’s pattern cutting. I can select the cutting pattern I want on the Mammotion app, whether I want lines or checkered, but I can also have the robot cut in custom patterns, like letters and numbers. I don’t care for mowed letters in my yard, but I like that it always has that freshly mowed checkered patterned with no effort from me. 

4. Don’t focus on: Cutting system extras

Segway Navimow X3 Series robot mower

Maria Diaz/ZDNET

The cutting width and system specs are important, as they can determine whether a robot can cover a given area in a day. However, most robot mowers use similar multiple-blade mulching systems. 

Unlike traditional lawn mowers with large blades for aggressive cutting in a single pass, robot mowers typically feature a set of small blades that constantly spin. Because of this, robot mowers trim smaller amounts of grass with each pass than a traditional mower, but they also cut more frequently and leave behind smaller grass clippings that decompose naturally.

Also: I powered my 3,000-sq-ft home with an EcoFlow battery in a blackout – here’s how it kept my AC on

Because the robot mowers have a smaller, compounding cutting system, the real-world differences between the cutting systems from one brand to another are often smaller than you’d expect. Other issues, like poor navigation, will be glaringly obvious before small differences in blade design.

Instead, look for: Cutting width and yard size

The average US yard would benefit more from navigation quality, consistency, and connectivity than blade design. Instead, you should focus on matching the mower to your yard size.

The robot’s capacity is measured in how many acres it can cover in a day. Among other features, this is calculated based on your robot’s battery size and cutting width. Essentially, most users want a robot that can mow an entire yard in a day, so you can set it and forget it and always come home to a mowed yard. You get this by getting the appropriate robot for your yard size.





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