Amazon just dropped this 55-inch QLED TV to under $300 – and I highly recommend it


Amazon Fire TV 55" Omni QLED Series

Amazon/ZDNET

Editor’s Note: ZDNET’s Deal of the Week is an editorially selected deal we feel is deserving of reader attention due to its high rating and value.


The Amazon Fire TV Omni QLED Series offers genuinely striking picture quality, and the 55-inch model is currently 44% off at $280 in an early Prime Day deal. This smart television is usually priced at $500, which means you can buy it at a $220 discount and get a surprisingly good QLED TV for under $300.

Also: The best early Amazon Prime Day deals

At this price, you’re basically paying for a basic LED TV, but you’re getting a QLED panel with local dimming and Dolby Vision IQ. As an Amazon Fire TV, this model features built-in Amazon Alexa — and, since this is a QLED Series TV, this model also supports hands-free Alexa.

I’ve had the Omni QLED Series Fire TV in my living room for six months, and it’s worth every penny of its full price. This QLED display is far superior to standard LED TVs that go for twice this sale price. The 4K display and dynamic range make for cinematic images with rich colors and crisp details.

This smart TV features FireOS, which is compatible with most popular streaming apps, like Netflix, Disney+, Prime Video, and more. It comes with a Fire TV Alexa Voice Remote, so even if you can speak to the TV directly, you can also press the Alexa button on your remote and speak your requests into it.

Also: The best early Prime Day TV deals actually worth your time: Samsung, Sony, and more

This Omni QLED Series also supports the Fire TV Ambient Experience, which turns your TV into an art or photo display when idle. Its Alexa integrations make it a good fit for smart homes with Alexa-compatible devices.

This Fire TV offers good value for everyday streaming in a family room, living room, or bedroom. Because its refresh rate is capped at 60Hz, I wouldn’t recommend it for gamers. 

How I rated this deal

This 44% discount is rarely seen for the Amazon Fire TV Omni QLED Series outside of Prime Day or Black Friday sales events, which is why it’s earned the 4/5 deal rating. This TV will fulfill daily viewing needs, but if you’re looking for a better HDR brightness and contrast experience and are willing to spend more at $400, you can also find the 55-inch QLED Class U6 Series Fire TV from Hisense at a 50% discount at Best Buy right now.

This year, Amazon Prime Day runs from Tuesday, June 23, to Friday, June 26, 2026. The sales event used to happen in the second week of July, but Amazon moved its dates forward by a few weeks in 2026.


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With Amazon Prime Day coming up, this deal will likely run through June 26, 2026 — but there are no guarantees.

However, deals are subject to sell out or expire at any time, though ZDNET remains committed to finding, sharing, and updating the best product deals so you can score the best savings. Our team of experts regularly checks the deals we share to ensure they are still live and available. We’re sorry if you’ve missed out on this deal, but don’t fret — we’re constantly finding new chances to save and sharing them with you at ZDNET.com.


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We aim to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best of tech. 

In 2025, we refined our approach to deals, developing a measurable system for sharing savings with readers like you. Our editor’s deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision.

At the core of this approach is a percentage-off-based system to classify savings offered on top-tech products, combined with a sliding-scale system based on our team members’ expertise and several factors like frequency, brand or product recognition, and more. The result? Hand-crafted deals chosen specifically for ZDNET readers like you, fully backed by our experts. 

Also: How we rate deals at ZDNET in 2026


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Recent Reviews


Reaching people who have been let down so many times they’ve stopped expecting anything different takes time, consistency, and trust. The Winter Surge project does all these things and more.

Running every November to March for the past four years, the Winter Surge project – part of our Higher Needs Floating Support service – provides high support temporary accommodation for 17 beds, daily welfare checks, and intensive, trauma-informed care for Bristol’s most entrenched rough sleepers.

Commissioned by Bristol City Council as part of its cold weather provision, it brings together a powerful network of partners including St Mungo’s Outreach, Social Care, Homeless Health, drug and alcohol services and housing providers.

Team Manager Sam Scott has been involved in shaping the project from the start – from planning how it works and selecting temporary accommodation providers, to troubleshooting, managing risk, and feeding back learning to improve the service year-on-year. She says it has been a privilege:

Bristol City Council gave me the opportunity to run Winter Surge and the autonomy to shape it into what it’s become. From the planning stages right through to being on the ground – it’s an extraordinary project to be part of.”

A landmark year

This winter, 42 people came into the service and not one of them went back to the streets. This is the result of a small, skilled team of support workers focused on stabilisation, move-on planning, and wrap-around support covering mental health, safeguarding, benefits, addiction, and wellbeing. After the project ended on 31 March, the wider team makes sure clients move on from the service smoothly with no gap in care.

There are some truly amazing personal stories hidden behind the headline numbers. Four clients who had resisted support for years agreed to come in and stayed for the full duration. One man, who had been living with undiagnosed cancer for over three years, was supported by the team to access hospital treatment. He has now had two major operations and is receiving ongoing care. Sam said:

It’s our patient, trauma-informed relationship building that makes all the difference. I’m so proud of the team and the work we’ve done, particularly this year when not one person went back onto the streets.”

Building trust where it’s been broken

At the heart of the Winter Surge is a commitment to breaking the cycle that sees the most vulnerable people going through many services and feeling constantly let down. The project successfully reduced evictions, improved access to housing, rebuilt confidence in receiving support, and promoted a My Team Around Me approach, ensuring every agency took genuine ownership of their role in a client’s journey.

This is what person-centred, trauma-informed care looks like in practice, and this year it worked for every single person who walked through the door.

Image L-R: Amy O’Loughlin, Sam Scott, Emma Ireland



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