Amazon is rebranding Fire TV—here are the 3 big changes, including the new name


Amid plenty of news from Fire TV, from the newly launched Fire TV Stick HD to the Ember Artline TV, Amazon also quietly made a major announcement that it would be waving goodbye to the Fire TV name. As of April, Amazon has welcomed in a new title for its line of smart TVs.

Announcing the news in a post on the Fire TV Blog, Amazon unveiled the new name Ember TV to match its latest TV launch—and there are a few changes users can expect to see after this rebrand.

Why has Amazon ditched the Fire TV name?

And does the new name really change anything?

Put plainly, it isn’t explicitly stated in the original blog post why Amazon has decided to ditch the Fire TV name for its smart TVs. The name remains the same for Amazon’s Fire TV Sticks and Fire TV Cube, just to keep things a little bit confusing.

Amazon said in a blog post, “We’ve also had so much momentum with our line of Amazon smart TVs that we decided now was the time to give them their own name: Amazon Ember. And it was only fitting to launch this new name with our first-ever lifestyle TV, the Amazon Ember Artline.”


Amazon Ember Artline TV above a fireplace in a living room


Amazon releases its take on Samsung’s The Frame TV—and its slimmest Fire TV Stick yet

The Ember Artline TV even uses AI to suggest its always-on artwork.

Smart TVs are in for a name change

If you own a Fire TV already, this change won’t effect you

A Fire TV with HBO Max ad and rounded eedges Credit: Amazon

Amazon has rebranded all of its Fire TVs to Ember TVs, meaning all the names have already switched. The Fire TV 2-Series has become the Ember 2-Series, the Fire TV 4-Series has turned into the Ember 4-Series, the Fire TV Omni QLED Series is now the Ember QLED Series, and the Fire TV Omni Mini-LED Series has changed to the Ember Mini-LED Series.

For those who already own a Fire TV, nothing changes on that front. No exclusive changes are happening to the pre-existing Fire TV models beyond their names.

The change you can actually see

Fire TV owners may have already spotted the difference

TV shows screen on Fire TV Credit: Amazon / TechCrunch

Back in February, Amazon gave the Fire TV homepage a makeover, designed to “get you to what you want to watch—even faster,” according to Amazon. The new home screen has easier navigation, faster performance, and a new shortcut panel, which offers up to 20 pinned shortcuts on your home screen.

Amazon described the new design as having a “more modern design with improved layouts, rounded corners, redesigned color gradients, updated typography, and more optimized spacing.”

In terms of its faster performance, Amazon said, “The team rebuilt the underlying code to make the experience faster. In some cases, we’re seeing up to 20–30% gains in speed when using the new UI.”​​​​​​​

Device update

Keeping Fire TV users on their toes

Amazon Fire TV Remote and Screen. Credit: Joe Fedewa / How-To Geek

Much like I said above, the Fire TV name has been replaced when we’re talking about the physical TVs themselves, but not the software. So the new line of Ember TVs will be classed as devices “with Fire TV,” according to AFTV News.

Source: Amazon



Source link

Leave a Reply

Subscribe to Our Newsletter

Get our latest articles delivered straight to your inbox. No spam, we promise.

Recent Reviews


Vibe coding has taken the development world by storm—and it truly is a modern marvel to behold. The problem is, the vibe coding rush is going to leave a lot of apps broken in its wake once people move on to the next craze. At the end of the day, many of us are going to be left with apps that are broken with no fixes in sight.

A lot of vibe “coders” are really just prompt typers

And they’ve never touched a line of code

An AI robot using a computer with a prompt field on the screen. Credit: Lucas Gouveia / How-To Geek

Vibe coding made development available to the masses like never before. You can simply take an AI tool, type a prompt into a text box, and out pops an app. It probably needs some refinement, but, typically, version one is still functional whenever you’re vibe coding.

The problem comes from “developers” who have never written a line of code. They’re just using vibe coding because it’s cool or they think they can make a quick buck, but they really have no knowledge of development—or any desire to learn proper development.

Think of those types of vibe coders as people who realize they can use a calculator and online tools to solve math problems for them, so they try to build a rocket. They might be able to make something work in some way, but they’ll never reach the moon, even though they think they can.

Anyone can vibe code a prototype

But you really need to know what you’re doing to build for the long haul

For those who don’t know what they’re doing, vibe coding is a fantastic way to build a prototype. I’ve vibe coded several projects so far, and out of everything I’ve done, I’ve realized one thing—vibe coding is only as good as the person behind the keyboard. I have spent more time debugging the fruits of my vibe coding than I have actually vibe coding.

Each project that I’ve built with vibe coding could have easily been “viable” within an hour or two, sometimes even less time than that. But, to make something of actual quality, it has always taken many, many hours.

Vibe coding is definitely faster than traditional coding if you’re a one-man team, but it’s not something that is fast by any means if you’re after a quality product. The same goes for continued updates.

I’ve spent the better part of three months building a weather app for iPhone. It’s a simple app, but it also has quite a lot of complex things going on in the background.

It recently got released in the App Store—no small feat at all. But, I still get a few crash reports a week, and I’m constantly squashing bugs and working on new features for the app. This is because I’m planning on supporting the app for a long time, not just the weekend I released it, and that takes a lot more work.

Vibe coders often jump from app to app without thinking of longevity

The app was a weekend project, after all

A relaxed man lounging on an orange beanbag watches as a friendly yellow robot works on a laptop for him, while multiple red exclamation-mark warning icons float around them. Credit: Lucas Gouveia/How-To Geek | ViDI Studio/Shutterstock

I’ve seen it far too often, a vibe coder touting that they built this “complex app” in 48 hours, as if that is something to be celebrated. Sure, it’s cool that a working version of an app was up and running in two days, but how well does it work? How many bugs are still in it? Are there race conditions that cause a random crash?

My weather app has a weird race condition right now I’m tracking down. It crashes, on occasion, when opened from Spotlight on an iPhone. Not every time does that cause a crash, just sometimes.

If a vibe coder’s only goal is to build apps in short amounts of time so they can brag about how fast they built the app, they likely aren’t going to take the time to fix little things like that.

I don’t vibe code my apps that way, and I know many other vibe coders that aren’t that way—but we all started with actual coding, not typing a prompt.


Anyone can be a vibe coder, but not all vibe coders are developers

“And when everyone’s super… no one will be.” – Syndrome, The Incredibles. It might be from a kids’ movie, but it rings true in the era of vibe coding. When everyone thinks they can build an app in a weekend, everyone thinks they’re a developer.

By contrast, not every vibe coder is actually a developer, and that’s the problem. It’s hard to know if the app you’re using was built by someone who has plans to support the app long-term or not—and that’s why there’s going to be a lot of broken apps in the future.

I can see it now, the apps that people built in a weekend as a challenge will simply go without updates. While the app might work for the first few weeks or months just fine, an API update comes along and breaks the app’s compatibility. It’s at that point we’ll see who was vibe coding to build an app versus who was vibe coding just for online clout—and the sad part is, consumers will lose out more often than not with broken apps.



Source link