AI is causing cognitive fatigue. Here’s how to work with more haste and less speed


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ZDNET’s key takeaways

  • Staff who use AI can end up with more to do, not less.
  • Think carefully about the tools you’re using and why.
  • Adopt a set of standards and refine your outputs.

The promise of productivity boosts from AI can come with an unwelcome side order of stress. Harvard Business Review found that AI doesn’t reduce work; it intensifies it, leading to cognitive fatigue and unsustainable hours.

While the common perception is that AI can help reduce workloads, allowing employees to focus more on higher-value and more engaging tasks, HBR’s research found that staff using AI worked more quickly and often ended up with more to do, not less.

Also: Forget productivity: Here are 5 strategic shifts that drive real AI value

While we’ve written about how some professionals are finding ways to turn AI’s time-saving magic into a productivity superpower, we’ve also recognized that some employees have started to become tired with the low quality of AI outputs.

Ankur Anand, group CIO at tech recruiter Harvey Nash, said professionals who want to avoid cognitive fatigue must understand how to use AI effectively and its potential risks.

“That focus will help to reduce the noise around the workload that AI creates,” he told ZDNET, suggesting that many people have unrealistic expectations about the productivity boost that AI will provide.

Also: Why I ditched Copilot for Claude in Word, Excel, and PowerPoint – and how you can, too

“Many organizations are telling their people, ‘We want to understand how you’re making an impact with AI,'” he said. “But these professionals are not empowered, which means that using AI adds a lot of pressure, because they need to prove themselves on their own terms.”

If you’re going to make the most of AI at work, then you’re going to have to find an effective balance between completing tasks quickly and producing high-quality work. 

Here’s how the experts believe professionals can ensure they reap the benefits, not the problems, of AI — and they suggest that you’ll need to focus on three core areas: tools, guidelines, and outputs.

Limit your toolset

Alex Read, senior enterprise product manager for data at energy provider EDF UK, told ZDNET that the best way for professionals to reap the benefits, not the challenges, of AI is to be uber-focused on tools that help you produce value in your roles.

While there are thousands of potential AI-enabled services on the market, Read said sensible professionals limit their horizons.

Also: How this travel company’s AI rollout drove a 73% satisfaction boost: A 5-step playbook for your business

In his own role, for example, Read focuses on how AI can help him build a data platform and update information accurately, efficiently, and productively: “Anything outside of that scope is noise for me.”

That sentiment resonated with Nick Pearson, CIO at technology specialist Ricoh Europe, who told ZDNET it’s important to take a step back and think carefully about how an AI tool can help you produce value in your role.

“If you think about the phrase ‘gen AI,’ the tech is very good, by definition, at generating outputs,” he said. “I could go to bed in the evening, set the model to work, and we could have four new IT strategies produced overnight.”

Also: Worried AI agents will replace you? 5 ways you can turn anxiety into action at work

However, quantity doesn’t necessarily mean quality. Pearson suggested it’s important to focus on AI’s blind spots, particularly as most models are trained on preexisting content.

“AI can’t inspire people, per se; it can’t naturally create something new, because it’s actually quite recursive,” he said.

“And the judgment you have to put in sometimes, on top of everything else, whether it be an ethical or a capability judgment, is not there automatically in the technology.”

It’s in this gap, said Pearson, that human experts play a critical role: “We’re toying with that concern as an organization and saying, ‘Where does AI really play an important role, versus where are we upskilling people in areas that AI probably won’t play for a long time?'”

Work to the guidelines

HBR’s research found that an initial productivity surge when AI is adopted can lead to lower-quality work, turnover, and other problems as people work harder rather than smarter.

To correct this issue, HBR said companies need to adopt an “AI practice,” or a set of norms and standards around AI use that help professionals ensure they use AI in a constrained but productive manner.

Also: 90% of AI projects fail – here are 3 ways to ensure yours doesn’t

At EDF UK, Read is part of an internal AI Center of Excellence in enterprise IT, which enables policy for the effective use of AI across the wider organization. 

In addition to Read, who contributes input from a data-use perspective, the group includes other tech representatives, such as the firm’s senior manager of AI, principal software engineer, and principal solution architect.

“The remit of this center is to make sure that, when the federated business units are looking to build, develop, and deploy AI services, they have platforms, guidance, best practices, architectural assets, and materials to guide them on how to safely and efficiently adopt AI and operationalize it at scale,” he said.

Some of the key themes the center considers when assessing AI tools are scalability and reusability, ensuring a proposed service doesn’t replicate one already in use.

Also: 5 ways to use AI when your budget is tight

“All new tools and services related to AI will go through that hopper and funnel to understand scope and ensure the security, regulatory, and ethical side of things are understood,” he said, suggesting that all professionals should use their organization’s pre-existing guidelines to foster an appropriate exploitation of emerging tech.

“The benefit that guided approach brings is that it allows us to be clear in our messaging around what AI services can be used, how they’re used from a use-case perspective, and ultimately, what personas are allowed to use them.”

Refine your outputs

Even when tools are assessed and considered acceptable, there can still be an overreliance on AI outputs. Worse, some professionals can drown in the insights they receive, leading to higher stress and fewer benefits.

Louise Newbury-Smith, head of UK&I at technology specialist Zoom, told ZDNET that one way to ensure your outputs are constrained is to focus on prompting.

“Use simple amendments to be specific, such as ‘Give me the top three things with the biggest impact.’ That approach should guide your prompt, rather than saying, ‘Give me everything you know about this topic.'”

Also: 5 ways to fortify your network against the new speed of AI attacks

Newbury-Smith said the successful use of AI is all about being smart about how it’s exploited, and that effectiveness comes down to enablement and engagement. If a prompt yields too much information, refine it until you get what you need. She said this should still be faster than trying to get answers without AI.

The basic message for professionals is that effective applications of AI are all about you staying in the loop, said Bernhard Seiser, vice president of digital, data, and IT at AOP Health.

Think before you use AI, and think again before you push your outputs around the organization.

“It doesn’t help the business if you get AI-generated emails that are many pages long, and then you need ChatGPT to summarize the text,” he told ZDNET.

Seiser said that while there are certain tasks generative AI is good at and worth using for, in the end, “you need to use your brain.”





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Recent Reviews


Lincolns often get written off as just fancy Fords, but that really undersells what they’re trying to do. Sure, they share parts underneath, but Lincoln usually goes all-in on making things feel quieter, softer, and more premium inside.

A good example is the Lincoln MKC from about a decade ago. It’s closely related to the Ford Escape, but the way it drives and feels puts it closer to compact luxury SUVs like the BMW X3 than you might expect.

Fast-forward to today, and depreciation has done its thing. That same MKC has quietly become a bit of a bargain if you’re shopping used and trying to avoid modern new-car prices.

In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from BMW and Lincoln, as well as other authoritative sources including CarBuzz, CarComplaints (1/2), and RepairPal.


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Even the most affordable cars now offer luxury experiences with advanced technology and premium comforts once reserved for high-end models.

Lincoln’s quiet shift into compact luxury

How the brand moved beyond its old-school limo image

2009-2011 Lincoln Town Car Silver Front View Driving Credit: Lincoln

For a long time, Lincoln was all about big, plush sedans and the heavyweight Navigator SUV. It wasn’t really a brand people thought of for small, everyday crossovers.

That started to change when luxury makers began chasing more mainstream buyers with compact SUVs. Lincoln stepped in with models like the MKC, especially after Mercury was shut down in 2010 and Ford needed Lincoln to cover more of that “premium but not outrageous” space.

Lincoln jumped straight into the segment with the MKC, which first appeared as a lightly disguised concept at the 2013 Detroit Auto Show. It then reappeared later that year in near-production form at the Los Angeles Auto Show.

Static side profile shot of a white 2013 Lincoln MKC Concept. Credit: NetCarShow.com

Sales began for the 2015 model year, backed by a marketing push starring Matthew McConaughey. His moody, slow-burn commercials helped give Lincoln a more modern image and got people talking.

The strategy worked, especially with younger luxury buyers. Around half of MKC buyers were new to Lincoln, many coming from Mercedes, Lexus, and BMW.

The MKC shared its front-wheel-drive architecture with the third-generation Ford Escape and stayed on sale through 2020 before being replaced by the current Lincoln Corsair. Despite that mainstream foundation, it still managed to feel properly upscale in day-to-day driving.

It launched at just under $34,000 for 2015 and came loaded with features, punchy turbocharged engines, and one of the quieter, more relaxed rides in its class. For a vehicle with Escape roots, it did a surprisingly good job of feeling like something more premium.

Static rear 3/4 shot of a silver 2015 Lincoln MKC. Credit: NetCarShow.com

Lincoln gave the MKC a pretty big refresh for 2019, and that’s the version most buyers should be looking at today. It brought a cleaner front-end design, a nicer interior, and more standard tech across the board.

On top of that, it refined what was already a fairly comfortable, quiet SUV. The result is a 2019 MKC that feels even more like a genuine alternative to the BMW X3 than earlier models did.


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How the MKC holds up today

A budget luxury SUV that still feels surprisingly refined

The 2019 MKC came with two turbocharged four-cylinder engines, with the more powerful one reserved for higher trims. That engine was paired exclusively with all-wheel drive, pushing fully-loaded Black Label models close to $50,000.

By comparison, the 2019 BMW X3 started around $41,000 with its turbo four, offering similar real-world performance but in a more tightly engineered package. The Lincoln doesn’t really try to win on dynamics—it leans hard on equipment instead.

Even base MKC models were well-equipped with 18-inch wheels, a power tailgate, parking sensors, remote start, a Wi-Fi hotspot, Apple CarPlay, and Android Auto. Forward collision warning and automatic emergency braking were standard, while blind-spot monitoring, lane-keeping assist, cross-traffic alert, and active park assist were available higher up the range.

The X3, despite its higher price, made Apple CarPlay part of an optional package and didn’t offer Android Auto at all.

2019 Lincoln MKC

2019 BMW X3

Engine

2.0-liter inline-4 turbo

2.3-liter inline-4 turbo

2.0-liter inline-4 turbo

3.0-liter inline-6 turbo

Transmission

6-speed automatic

8-speed automatic

Drivetrain

FWD/AWD

AWD

RWD/AWD

AWD

Power

245 hp

285 hp

248 hp

355 hp

Torque

275 lb-ft

305 lb-ft

258 lb-ft

369 lb-ft

0–60 mph

7.5 seconds (est)

6.8 seconds (est)

6.0 seconds

4.6 seconds

EPA fuel economy

18–20 mpg city / 25–27 mpg highway / 20–23 mpg combined

20–23 mpg city / 27–30 mpg highway / 23–26 mpg combined

Starting MSRP

$33,995

$43,035

$41,000

$54,500

Inside, the MKC is very much focused on comfort. The front seats are soft, supportive, and come standard with heating, which on the X3 was only available through an extra package.

You also get 12-way power adjustment with four-way lumbar support, while the BMW sticks to 10-way seats without power lumbar adjustment. It’s a clear win for the Lincoln on everyday comfort and convenience.

Materials up front are generally decent, but things do feel a bit cheaper as you move into the rear. Rear headroom is also on the tight side, especially with the panoramic roof, and that’s where the X3 pulls ahead.

The BMW also has a noticeable advantage when it comes to cargo space.

Make and model

2019 Lincoln MKC

2019 BMW X3

Headroom front / rear

39.6 inches / 38.7 inches

41.1 inches / 39.1 inches

Legroom front / rear

42.8 inches / 36.8 inches

40.3 inches / 36.4 inches

Cargo space behind rear seats / maximum

25.2 cu ft / 53.1 cu ft

28.7 cu ft / 62.7 cu ft

Dimensions L/W/H

179.2 inches / 73.4 inches / 65.2 inches

185.9 inches / 74.4 inches / 66.0 inches

On the road, the MKC is more composed than you’d expect, and even a bit sporty if it’s fitted with the adaptive dampers. It doesn’t come close to the X3 for steering sharpness or overall balance, but it’s more capable than its comfort-first image suggests.

The BMW still feels like the better driver’s SUV, thanks to its rear-wheel-drive foundation. It delivers tighter body control, better feedback, and a more cohesive feel overall.

The MKC’s engines are responsive enough for everyday driving, but they’re not exactly exciting. The X3, on the other hand, feels more energetic across the board, with a sharper turbo four and a much stronger inline-six option—though you’ll pay a lot more for it.


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What you’ll pay for a used MKC today

Luxury SUV comfort without the luxury price tag

Looking on the CarBuzz Marketplace, used MKCs are still surprisingly affordable, even for later models with lower mileage. As mentioned earlier, the 2019 version is the one to aim for thanks to its updated styling, tech, and overall refinement.

With around $15,000 to spend, you get a lot of SUV for the money considering the standard equipment. Prices can start near $10,000, but those examples usually come with well over 100,000 miles.

Push closer to that $15,000 mark and the options open up quite a bit. Clean 2019 MKCs with around 60,000 miles or less start to become realistic, making it feel like a proper bargain.

Most listings come with the standard 2.0-liter turbo engine, while AWD typically doesn’t add much to the price. The more powerful 2.3-liter turbo usually costs a bit more, often a couple thousand dollars extra.

Dynamic front-end shot of a white 2019 Lincoln MKC. Credit: NetCarShow.com

Compared to the 2019 BMW X3, the MKC looks even more tempting, since clean X3s with under 100,000 miles rarely drop below the $15,000 mark. Based on CarBuzz pricing trends, the BMW typically costs about $4,300 more on average, although there are far more listings to choose from.

That said, there are a few things to keep in mind. The 2019 MKC has above-average reliability ratings from RepairPal, but it’s not completely trouble-free.

CarComplaints has reported recurring engine issues, especially coolant intrusion problems with the 2.0-liter that can lead to serious failures. The optional 2.3-liter turbo is generally considered the safer bet, with stronger performance and better long-term durability.

Earlier MKCs can show similar issues, so it’s important to check service history carefully. A full pre-purchase inspection is a must before committing to any example.

Dynamic rear 3/4 shot of a white 2019 Lincoln MKC. Credit: NetCarShow.com

The 2019 X3 generally scores better for reliability, but it’s still not completely problem-free. CarComplaints notes reports of coolant leaks, cooling system failures, and the odd electronic issue, especially as mileage climbs.

The six-cylinder models tend to be seen as the most solid and desirable, but they also come with a much higher price tag on the used market. And like most older BMWs, running costs and repairs can end up being noticeably higher than what you’d typically see with domestic brands.


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Luxury SUV value, but not without trade-offs

Big comfort and low prices, balanced by a few ownership risks

Static front 3/4 shot of a white 2019 Lincoln MKC parked on a driveway. Credit: NetCarShow.com

For buyers willing to live with a few compromises, the Lincoln MKC offers a lot of luxury SUV for not much money. A clean 2019 example can undercut a comparable BMW X3 by thousands while still bringing strong comfort, plenty of features, and decent performance.

That said, it’s not a totally worry-free buy. Known issues—especially around the 2.0-liter engine—can take some of the shine off the deal. Shopping carefully and leaving room in the budget for potential repairs is key if the MKC’s bargain pricing is going to stay that way.



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