Whoop charges $30 per month, while Fitbit Air keeps some of its advanced metrics behind the Google Health Premium subscription, which costs $9.99 per month. The Oura Ring isn’t free either. The screenless fitness tracker market, I’d say, has quietly become one of the most subscription-heavy corners of consumer tech.
Luna is betting that enough people have already noticed this to build a business around an alternative. The company behind the Ring smart ring is gearing up to launch its first screenless fitness band in July 2026.
The Luna Band was first showcased at the CES 2026 and an official microsite is already live with the key features. Now, the company has confirmed that the pre-orders open on July 4, and the Band ships on July 31, 2026.
Though Luna hasn’t confirmed the pricing yet, it has explicitly mentioned that the Band won’t require a subscription, which, in this market, is a practical differentiator if you ask me, as that’s how the company can attract a good number of buyers who don’t want to pay every month to get their own fitness data.
Regarding the feature list, it goes further than just basic activity and sleep tracking. Luna Band lets users log food intake, supplements, and recent bloodwork, and stores relevant medical data for reference, something that neither of the competitors address directly.
The fitness band runs on Luna’s LifeOS, which supports integration with Siri (for iPhone users) and Gemini (for Android users), allowing for custom agentic workflows, including haptic alerts and schedule management.
Voice-based health logging is also expected on the fitness band, according to CNET, though whether the band itself features a microphone or the feature works via paired phones is something that remains unclear. On one charge, its battery should last up to 10 days, which is quite comparable to Whoop.
The design, for now, sits closer to Whoop than Fitbit Air. It features a broader, textured strap, with a variety of materials and colors. The buckle appears to be metal, while other materials used on the band are hypoallergenic, meaning that they’re suitable for extended use.
Modern displays are amazing when it comes to detail, brightness, color, and all the ingredients that make for an impressive picture—except motion clarity.
CRT screens are still the king of motion clarity, but plasma flat-panel screens hold a respectable second place, and in many ways I still miss my old 720p 51-inch plasma TV and the crisp motion I gave up by switching to a 4K LCD.
Plasma solved motion the “right” way
Plasma displays didn’t just show an image—they flashed it.
While they operate on different principles, CRTs and plasma TVs have a few things in common. First, the phosphors used by CRTs and plasma displays are the same. Second, because these phosphors fade quickly, they need to be continuously refreshed.
In a CRT, the electron beam scanning from the top to the bottom of the screen achieves this, and in a plasma, a high-speed electric pulse does the same. Because of this rapid pulse-and-fade, these screen technologies have crisp perceptual motion, since our brains tend to interpret moving images that don’t pulse as “smearing” across our retinas.
The pulsing nature of plasma technology isn’t the only reason for its better motion reproduction. These screens also have very low latency and very fast pixel response times. Combined, it’s not quite as good as CRT motion handling, but it’s significantly better than LCD and OLED technology, even today.
Modern TVs rely on sample-and-hold—and that’s the problem
Stand and deliver blurry images
Modern LCD and OLED televisions are “sample and hold” technologies. They can hold each frame of video perfectly for the entire duration of that frame without deviating in brightness and then instantly snap to the next frame without any dipping to black in-between.
On paper, this sounds like a good thing, but your eyes don’t stay still when tracking motion. As they follow a moving object, the image being held on screen effectively drags across your retina, creating the perception of blur. Even if the panel itself is perfectly sharp.
You might not even realize how blurry motion is on modern displays if all you’ve ever seen with the naked eye is an LCD or plasma. However, if you see a CRT or plasma in person, the difference is quite striking.
The sample and hold issue means that no matter how much you increase the refresh rate, that type of blur persists. It’s why my 85Hz CRT monitor is clearly less blurry in motion than my 240Hz LCD monitor. It’s especially apparent when you’re playing 2D games that scroll the entire screen, with LCDs or OLEDs smearing the image in a way that gives me a bit of a headache if I’m being honest.
Credit: Sydney Louw Butler/Shutterstock.com
It creates this weird situation where a modern TV can be incredibly sharp in a freeze frame but somehow look softer than a lower-resolution display that isn’t sample and hold as soon as you press play.
Motion interpolation is a workaround, not a solution
It’s an abomination, that’s what it is
One of the “fixes” that TV makers came up with to reduce unwanted motion blur is a technology known as frame interpolation, or more commonly “motion smoothing.” Here an algorithm creates fake frames that guess at what the middle step of motion would look like if it were captured. This creates a high frame-rate video output, which we see as smoother and more crisp.
While this doesn’t take away sample-and-hold blur, it does improve motion clarity. Unfortunately, it also destroys the intended frame rate that shows and movies were meant to be seen at. It’s also useless for video games, because it introduces an enormous amount of input lag. NVIDIA’s DLSS technology is also frame interpolation, but it works for games because of several mitigations NVIDIA put into the technology. These measures don’t exist on TVs.
While some people think motion smoothing isn’t all bad, TV makers are no longer activating it by default as much anymore, and my advice is to always turn it off because the trade-offs are just not worth it.
7/10
Brand
TCL
Display Size
85-inches
The 2025 model TCL QM6K Google TV delivers a stunningly clear and bright picture with a new Mini-LED panel, improved local dimming zones, Dolby Vision IQ, and a neat new Halo Control system for improved visuals. Get this TV and elevate your living room.
Black frame insertion tries to recreate plasma—but comes with trade-offs
Who turned out the lights?
The other trick sample-and-hold screens have to mimic what CRTs and plasma TVs do naturally is called BFI, or Black Frame Insertion. As the name suggests, the display inserts a full black frame between every original frame. This provides an instant and dramatic increase in motion clarity. However, it also has a big impact on brightness. As much as half of the light is now gone, so the image is much dimmer. Pushing overall brightness to compensate makes things hotter and more energy-hungry.
Some BFI implementations cause visible flicker, for which I personally have no tolerance at all, but the biggest problem here is that BFI doesn’t have the smooth pulsing roll off of the phosphors used in CRTs and plasma.
The future might circle back—but we’re not there yet
That might be changing, however, because a new generation of LCDs can leverage the power of multi-zone backlight technology to strobe the backlight across the screen in a way that mimics a CRT scanline.
NVIDIA’s G-SYNC Pulsar has received rave reviews from the biggest motion blur haters, and I sincerely hope that a similar technology becomes standard in TVs going ahead, so we can go back to enjoying the crisp motion we used to have without all the compromises.
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