Sony vs. Bose: My buying advice after listening to flagship headphones from both brands


Bose vs Sony

Jada Jones and Nina Raemont/ZDNET

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ZDNET’s key takeaways

  • I found Bose and Sony’s headphones to be exceptional in their own right.
  • Bose’s option appeals more to laid-back listeners who prioritize comfort and simplicity.
  • Sony’s option appeals to headphone enthusiasts who prioritize customization and utility.

Sony’s and Bose’s latest flagship headphones have some of the best noise-canceling performance we’ve tested at ZDNET. But which one is better if you’re deciding between the two?

Also: Sony just shook up the Bose rivalry with these earbuds, and I wasn’t prepared for it

Having spent months testing both the Sony WH-1000XM6 and the Bose QuietComfort Ultra 2, I can confidently say there are distinct differences between the two models. 

For example, if you want headphones with granular audio customization, smart features, and performance that improves the more you tweak them, you’ll appreciate Sony’s WH-1000XM6. If you want headphones that require minimal decision-making and deliver a high-performing experience without toggling many features, the Bose QuietComfort Ultra (2nd Gen) are up your alley.

But there’s more to the headphones you should consider before you fork up the cash. Here’s my in-depth breakdown.

1. Comfort and fit

Bose QuietComfort Ultra 2 in Driftwood Sand

Jada Jones/ZDNET

The QuietComfort Ultra 2 live up to their name with a more comfortable fit than the WH-1000XM6. Their plushy ear pads and roomy earcups just result in a more relaxed overall fit. Although I found the first-generation QuietComfort Ultra headphones more comfortable than the second, both are more comfortable than Sony’s.

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Conversely, Sony’s WH-1000XM6 have thinner ear pads and a tight clamping force that puts pressure on my jaw, and their tight fit pushes my glasses against the sides of my head. I found that the WH-1000XM6 perform best for users who wear their headphones to complete a specific task, say, grind out a presentation, get through a flight, or complete a workout. 

Bose’s relaxed fit is ideal for people who wear their headphones throughout the day, perhaps through the airport and on the plane, or on their daily commute and while they work.

Winner: Bose

2. General sound performance

The WH-1000XM6 stay true to Sony’s commitment to delivering detailed sound with several higher-quality codecs to appease enthusiasts. Sony’s flagship headphones support LDAC and LC3 codecs for improved audio quality over wireless connections. The WH-1000XM6’s sound is defined by more balanced tuning, tighter bass, clearer mids, and shinier highs, compared to Bose.

Also: Should you buy Google Pixel Buds Pro 2 in 2026? I invested in a pair, and don’t regret it

If you value consumer headphones that prioritize sound clarity and a tone geared toward more critical ears, you’ll like what Sony has to offer. On the other hand, Bose’s sound is very mellow, making it easy on the ears for long-term listening for podcasts, movies, or traveling.

Winner: Sony

3. Features and customization

Sony WH-1000XM6 in Black

Jada Jones/ZDNET

The Sony Sound Connect app is the home of the WH-1000XM6’s features, many of which feature granular customization. You can access an elaborate equalizer, adjust the headphones’ noise-canceling optimizer, and modify noise cancellation levels based on your location and certain behaviors. Additionally, Sony offers Auracast and DSEE Extreme, which restore audio quality to compressed files.

Also: These fashion-forward headphones have no business sounding this good for the price

If you toggle all of these features and customize them to your taste, you’ll get the most out of these headphones. But getting some features right is tedious, and can easily overwhelm you if you’re unfamiliar with them. If you consider yourself a headphone power user and enthusiast, Sony will give you the opportunities you want to make your headphones truly yours.

However, if making that many decisions to elevate your headphones to their highest potential sounds exhausting, stick with Bose. If you want to throw your headphones on, forget about the companion app and still be highly pleased with their performance, go with the QuietComfort Ultra 2.

Winner: Sony

4. Noise cancellation

I hate to be ambivalent, but the bottom line is that both headphones have exceptional noise cancellation, and if that’s your highest priority, you’ll be happy with either option. However, both Sony and Bose use noise cancellation in different ways, which could satisfy different users.

Also: I listened to earbuds with Bose’s AI noise cancelling, and can’t go back to regular ANC

Sony’s noise cancellation is strong, dynamic, and intelligent. The adaptive noise-canceling algorithm responds to sudden noises swiftly and cancels low frequencies exceptionally well, which is useful in environments like coffee shops, airplanes, or train stations. Dynamic environments require dynamic noise cancellation, though I found it aggressive and fatiguing after an hour.

Bose’s noise cancellation is smooth and consistent, and it’s better than Sony’s at dampening voices, which is useful in the same environments for different reasons. Bose’s adaptive noise-canceling algorithm is also intelligent, but it responds more gently than Sony’s. 

Winner: Tie

ZDNET’s buying advice

If you value future-forward headphones with a long list of features that deliver top-end performance before reaching the $600+ price range, go with the Sony WH-1000XM6. If you want a pair of headphones with a more relaxed, albeit limited, vibe across every category, offering an experience that gives you the most without requiring many adjustments, buy the Bose QuietComfort Ultra (2nd Gen).





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Recent Reviews


The Samsung Keyboard supports glide typing, voice dictation, multiple languages, and deep customization through Good Lock. On paper, it’s a very capable and perfectly functional keyboard. However, it’s only when I started using it that I realized great features don’t necessarily translate to a great user experience. Here’s every problem I faced with the Samsung Keyboard, and why I’m permanently sticking with Gboard as my main Android keyboard.

I have been using Gboard and the Samsung Keyboard on a recently bought Galaxy S24, which I got at a massive discount.

Google’s voice typing doesn’t cut me off mid-sentence

Fewer corrections, fewer cutoffs, faster dictation

I might be a professional writer, but I hate typing—whether it’s on a physical keyboard or a virtual one. I type slower than I think, which I suspect is true for most people. That becomes a problem when I have multiple ideas in my head and need to get them down fast. It’s happened far too often: I start typing one idea and forget the other. Since jacking my brain into a computer isn’t an option (yet), I’ve been leaning more and more on voice typing as the fastest way to capture my thoughts.

Now, both Samsung Keyboard and Gboard support voice typing, but I’ve noticed that Gboard with Google’s voice engine is just better at transcription accuracy. It picks up on accents flawlessly and manages to output the right words. In my experience, it also seems to have a more up-to-date dictionary. When I mention a proper noun—something recently trending like a video game or a movie name—Samsung’s voice typing fails to catch it, but Google nails it.

That said, you can choose Google as your preferred voice typing engine inside Samsung Keyboard, but it’s a buggy experience. I’ve noticed that the transcription gets cut off while I’m in the middle of talking—even when I haven’t taken a long pause. This can be a real problem when I’m transcribing hands-free.

Gboard offers a more accurate glide typing experience

Google accurately maps my swipe gestures to the right words

Voice typing isn’t always possible, especially when you’re in a crowded place and want to be respectful (or secretive). At times like these, I settle for glide (or swipe) typing. It’s generally much faster than tapping on the keyboard—provided the prediction engine maps your gestures to the right word. If it doesn’t, you have to delete that word, draw that gesture again, or worse—type it out manually.

Now, both Samsung Keyboard and Gboard support glide typing, but I’ve noticed Gboard is far more accurate. That said, when I researched this online, I found a 50-50 divide—some people say Gboard is more accurate, others say Samsung is. I do have a theory on why this happens.

Before my Galaxy S24, I used a Pixel 6a, before that a Xiaomi, and before that a Nokia 6.1 Plus. All of my past smartphones came with Gboard by default. I believe Gboard learned my typing patterns over time—what word correlates to what gesture, which corrections I accept, and which ones I reject. After a decade of building up that prediction model, Gboard knows what I mean when my thumb traces a particular shape. Samsung Keyboard, on the other hand, is starting from zero on this Galaxy S24—leading to all the prediction errors. At least that’s my working theory.

There’s also the argument for muscle memory. While glide typing, you need to hit all the correct keycaps for the prediction engine to work. If you’re even off by a slight amount, the prediction model might think you meant to hit “S” instead of “W.” Now, because of my years of typing on Gboard, it’s likely that my muscle memory is optimized for its specific layout and has trouble adapting to Samsung’s.

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I mix three languages in one message, and Gboard just gets it

Predictive multilingual typing doesn’t get any better than this

I’m trilingual—I speak English, Hindi, and Bengali. When I’m messaging my friends and family, we’re basically code-mixing—jumping between languages in the same sentence using the Latin alphabet. Now, my friends and I have noticed that Gboard handles code-mixing much more seamlessly than Samsung Keyboard.

If you just have the English dictionary enabled, neither keyboard can guess that you’re trying to transliterate a different language into English. It’ll always try to autocorrect everything, which breaks the flow. The only way to fix this is by downloading a transliteration dictionary like Hinglish (Hindi + English) or Bangla (Latin). Both Samsung Keyboard and Gboard support these dictionaries, but the problem with Samsung Keyboard is that it can only use one dictionary at a time.

Let’s say I’m writing something in Latinized Bangla and suddenly drop a Hindi phrase. Samsung Keyboard will attempt to autocorrect those Hindi words. Gboard is more context-aware. Since my Hinglish keyboard is already installed, I don’t have to manually switch to it. Gboard can detect that I’m using a Hindi word even with the English or Bangla keyboard enabled, and it won’t try to autocorrect what I’m writing. This also works flawlessly with glide typing, which is a huge quality-of-life improvement over Samsung Keyboard.

This isn’t just an India-specific thing either. Code-mixing is how billions of people type every day—Spanglish in the US, Taglish in the Philippines, Franglais across parts of Europe and Africa.

Gboard looks good without me spending an hour on it

I don’t have time for manual customization

Samsung Keyboard is hands down the more customizable option, especially if you combine it with the Keys Cafe module inside Good Lock. You get granular control over almost every aspect of the keyboard—key colors, keycaps, gesture animations, and a whole lot more. While for some users, this is heaven, I just find it too overcomplicated and a massive time sink.

I don’t have the patience to sit and adjust every visual detail of my keyboard. Sure, it gets stale after a while, and you’d want to freshen it up, but I don’t want to spend the better part of an hour tweaking a virtual keyboard. This is where Gboard wins (at least for me) by doing less.

Android 16 brings Material 3 Expressive, which automatically themes your system apps using your wallpaper’s color scheme. With Gboard, all you have to do is change the wallpaper, and the keyboard updates to match—no Good Lock, no manual color picking. It’s a cleaner, more seamless way to keep your phone looking good without putting in the extra legwork.


The keyboard you don’t think about is the one that’s working

I didn’t switch to Gboard because Samsung Keyboard was broken. I switched because Gboard made typing feel effortless. If you’re a Samsung user who’s never tried it, it’s a free download and a five-second switch. You might not go back either.

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