The question AI providers hope VPs of Engineering never ask



AI coding adoption is exploding. But most engineering leaders are still measuring usage instead of outcomes. That creates a costly blind spot. There is a question that nobody in the AI industry wants you to ask.

Not OpenAI. Not Anthropic. Not Google. Not the dozens of startups selling AI coding agents to your engineering team. The question is simple: how much of the code your AI agents generate actually reaches production?

Not how much was generated. Not how many prompts were run. Not how many seats are active. How much survived code review, passed CI, got merged, deployed, and reached a customer. Most engineering leaders cannot answer this. And the AI providers have no incentive to help them find out.

The spend is real. The visibility is not.

According to the Stanford AI Spend Index, the median company now spends $86 per developer per month on AI coding tools. That is across 140 companies and over 113,000 developers. The top quartile spends more than $195. Some companies spend over $28,000 per developer per month.

Anthropic just crossed $30 billion in annualized revenue. Up from $9 billion four months ago. According to SemiAnalysis, 4% of all public GitHub commits are now authored by Claude Code. That is projected to exceed 20% by year-end. Linear’s CEO declared issue tracking dead in March.

Coding agents are installed in more than 75% of Linear’s enterprise workspaces. The money is flowing. The code is flowing. But nobody is tracking how much of that code actually ships.

The incentive problem nobody talks about

AI providers bill by tokens. The more tokens your engineers consume, the more revenue the provider earns. The provider gets paid when a token is consumed. Not when the code it generated passes review. Not when it gets merged. Not when it deploys. Not when it works in production.

This creates a structural misalignment. A developer who prompts an AI agent ten times to generate a function that gets rewritten by a human reviewer costs you ten times more than a developer who gets it right on the first prompt. The provider earns ten times more from the first developer. The second developer is worth ten times more to your organization.

Right now, most engineering leaders cannot tell the difference. They see a single line item on the AI bill. They have no idea which tokens produced production code and which produced waste.
This is not a conspiracy. It is a structural incentive problem. And it is the VP of Engineering’s problem to solve because the provider has no reason to solve it for them.

We have seen this before

In the early days of cloud computing, companies moved to AWS and Azure and spent aggressively. The promise was efficiency. The reality was waste. It took years for the FinOps discipline to emerge. Companies eventually realized they were overspending by 30 to 40 percent on cloud infrastructure because nobody was measuring what was actually being used.

AI spend is following the exact same pattern. Except the growth rate is faster and the measurement gap is wider. Cloud providers eventually had to accept cost optimization tooling because customers demanded it.

The same thing is about to happen in AI. The engineering leaders who measure first will optimize faster, negotiate better, and know which tools to keep and which to cut. The ones who do not will keep writing checks and hoping the output is worth it.

The measurement that matters

The missing layer is not more dashboards showing adoption curves and seat utilization. Engineering leaders already have plenty of those.

What is missing is the ability to follow AI-generated code from the moment it is created to the moment it reaches production. Commit-level attribution that shows which agent wrote the code, what percentage of a commit was AI-generated versus human-edited, whether it passed review or got rewritten, and whether it deployed or died.

When you connect AI spend to production outcomes you can finally answer the questions that matter. Which teams get real leverage from AI agents and which burn tokens with nothing to show for it. Which vendors produce code that ships clean and which create more work for reviewers. Whether your AI costs are going up because adoption is working or because it is failing expensively.

At Waydev, this is what we spent the last year building. We have been measuring engineering behavior at scale for nine years for companies like Dropbox, American Express, and PwC. AI changed the inputs. We extended the measurement layer to match.

The new platform tracks AI adoption, AI impact, and AI ROI across the full software development lifecycle, connecting what organizations spend on AI agents to what actually reaches production.

Adoption is not value

The AI industry is asking engineering leaders to trust that more usage equals more value. But usage and value are not the same thing.

Adoption is not value. Usage is not impact. Tokens consumed is not code shipped.
A team that generates 10,000 lines of AI code per week and ships 2,000 to production is not outperforming a team that generates 3,000 and ships 2,500. But on every adoption dashboard in the industry today, the first team looks better.

That is the blind spot. And it is getting more expensive every quarter. The era of unaudited AI spend is ending. The engineering leaders who build the measurement layer now will own the conversation about AI ROI for the next decade.

The ones who wait will spend the next decade explaining bills they never understood.



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Recent Reviews


As I’m writing this, NVIDIA is the largest company in the world, with a market cap exceeding $4 trillion. Team Green is now the leader among the Magnificent Seven of the tech world, having surpassed them all in just a few short years.

The company has managed to reach these incredible heights with smart planning and by making the right moves for decades, the latest being the decision to sell shovels during the AI gold rush. Considering the current hardware landscape, there’s simply no reason for NVIDIA to rush a new gaming GPU generation for at least a few years. Here’s why.

Scarcity has become the new normal

Not even Nvidia is powerful enough to overcome market constraints

Global memory shortages have been a reality since late 2025, and they aren’t just affecting RAM and storage manufacturers. Rather, this impacts every company making any product that contains memory or storage—including graphics cards.

Since NVIDIA sells GPU and memory bundles to its partners, which they then solder onto PCBs and add cooling to create full-blown graphics cards, this means that NVIDIA doesn’t just have to battle other tech giants to secure a chunk of TSMC’s limited production capacity to produce its GPU chips. It also has to procure massive amounts of GPU memory, which has never been harder or more expensive to obtain.

While a company as large as NVIDIA certainly has long-term contracts that guarantee stable memory prices, those contracts aren’t going to last forever. The company has likely had to sign new ones, considering the GPU price surge that began at the beginning of 2026, with gaming graphics cards still being overpriced.

With GPU memory costing more than ever, NVIDIA has little reason to rush a new gaming GPU generation, because its gaming earnings are just a drop in the bucket compared to its total earnings.

NVIDIA is an AI company now

Gaming GPUs are taking a back seat

A graph showing NVIDIA revenue breakdown in the last few years. Credit: appeconomyinsights.com

NVIDIA’s gaming division had been its golden goose for decades, but come 2022, the company’s data center and AI division’s revenue started to balloon dramatically. By the beginning of fiscal year 2023, data center and AI revenue had surpassed that of the gaming division.

In fiscal year 2026 (which began on July 1, 2025, and ends on June 30, 2026), NVIDIA’s gaming revenue has contributed less than 8% of the company’s total earnings so far. On the other hand, the data center division has made almost 90% of NVIDIA’s total revenue in fiscal year 2026. What I’m trying to say is that NVIDIA is no longer a gaming company—it’s all about AI now.

Considering that we’re in the middle of the biggest memory shortage in history, and that its AI GPUs rake in almost ten times the revenue of gaming GPUs, there’s little reason for NVIDIA to funnel exorbitantly priced memory toward gaming GPUs. It’s much more profitable to put every memory chip they can get their hands on into AI GPU racks and continue receiving mountains of cash by selling them to AI behemoths.

The RTX 50 Super GPUs might never get released

A sign of times to come

NVIDIA’s RTX 50 Super series was supposed to increase memory capacity of its most popular gaming GPUs. The 16GB RTX 5080 was to be superseded by a 24GB RTX 5080 Super; the same fate would await the 16GB RTX 5070 Ti, while the 18GB RTX 5070 Super was to replace its 12GB non-Super sibling. But according to recent reports, NVIDIA has put it on ice.

The RTX 50 Super launch had been slated for this year’s CES in January, but after missing the show, it now looks like NVIDIA has delayed the lineup indefinitely. According to a recent report, NVIDIA doesn’t plan to launch a single new gaming GPU in 2026. Worse still, the RTX 60 series, which had been expected to debut sometime in 2027, has also been delayed.

A report by The Information (via Tom’s Hardware) states that NVIDIA had finalized the design and specs of its RTX 50 Super refresh, but the RAM-pocalypse threw a wrench into the works, forcing the company to “deprioritize RTX 50 Super production.” In other words, it’s exactly what I said a few paragraphs ago: selling enterprise GPU racks to AI companies is far more lucrative than selling comparatively cheaper GPUs to gamers, especially now that memory prices have been skyrocketing.

Before putting the RTX 50 series on ice, NVIDIA had already slashed its gaming GPU supply by about a fifth and started prioritizing models with less VRAM, like the 8GB versions of the RTX 5060 and RTX 5060 Ti, so this news isn’t that surprising.

So when can we expect RTX 60 GPUs?

Late 2028-ish?

A GPU with a pile of money around it. Credit: Lucas Gouveia / How-To Geek

The good news is that the RTX 60 series is definitely in the pipeline, and we will see it sooner or later. The bad news is that its release date is up in the air, and it’s best not to even think about pricing. The word on the street around CES 2026 was that NVIDIA would release the RTX 60 series in mid-2027, give or take a few months. But as of this writing, it’s increasingly likely we won’t see RTX 60 GPUs until 2028.

If you’ve been following the discussion around memory shortages, this won’t be surprising. In late 2025, the prognosis was that we wouldn’t see the end of the RAM-pocalypse until 2027, maybe 2028. But a recent statement by SK Hynix chairman (the company is one of the world’s three largest memory manufacturers) warns that the global memory shortage may last well into 2030.

If that turns out to be true, and if the global AI data center boom doesn’t slow down in the next few years, I wouldn’t be surprised if NVIDIA delays the RTX 60 GPUs as long as possible. There’s a good chance we won’t see them until the second half of 2028, and I wouldn’t be surprised if they miss that window as well if memory supply doesn’t recover by then. Data center GPUs are simply too profitable for NVIDIA to reserve a meaningful portion of memory for gaming graphics cards as long as shortages persist.


At least current-gen gaming GPUs are still a great option for any PC gamer

If there is a silver lining here, it is that current-gen gaming GPUs (NVIDIA RTX 50 and AMD Radeon RX 90) are still more than powerful enough for any current AAA title. Considering that Sony is reportedly delaying the PlayStation 6 and that global PC shipments are projected to see a sharp, double-digit decline in 2026, game developers have little incentive to push requirements beyond what current hardware can handle.

DLSS 5, on the other hand, may be the future of gaming, but no one likes it, and it will take a few years (and likely the arrival of the RTX 60 lineup) for it to mature and become usable on anything that’s not a heckin’ RTX 5090.

If you’re open to buying used GPUs, even last-gen gaming graphics cards offer tons of performance and are able to rein in any AAA game you throw at them. While we likely won’t get a new gaming GPU from NVIDIA for at least a few years, at least the ones we’ve got are great today and will continue to chew through any game for the foreseeable future.



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