Canva acquires Simtheory and Ortto in a twin deal


Both companies were built by brothers Chris and Mike Sharkey, who previously co-founded Australian holiday rental site Stayz. Financial terms were not disclosed. Canva will preview what it calls the biggest transformation in its history at Canva Create on 16 April.


Canva has acquired two companies simultaneously: Simtheory, an agentic AI collaboration platform, and Ortto, a customer data platform and marketing automation company.

Both were built by Australian brothers Chris and Mike Sharkey, who will join Canva in leadership roles across its AI and marketing technology teams. Financial terms were not disclosed for either deal.

The Sharkeys are serial founders. Before Ortto and Simtheory they co-founded Stayz, then Australia’s largest holiday accommodation booking site, which was sold to Fairfax Digital in 2006 and subsequently to HomeAway for $225 million in 2013.

Ortto itself has an older lineage: it began as Autopilot, a marketing automation company the brothers founded in 2015, rebuilt from the ground up after 2018, and rebranded as Ortto in March 2022.

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Simtheory grew out of an AI podcast the Sharkeys launched in 2023 to explore new models and AI capabilities; the tooling they built to produce the show evolved into a multi-model AI workspace for teams.

The two acquisitions serve distinct parts of Canva’s platform ambitions. Simtheory brings agentic AI infrastructure: its platform allows teams to build AI assistants that understand their business context, co-ordinate across tasks and applications, and complete work with the reliability and auditability enterprises require.

Cliff Obrecht, Canva’s co-founder and COO said exclusive for TNW that “In a world where generating ideas is easier than ever, the challenge has shifted to turning those ideas into real, usable work.

We’re excited to welcome Simtheory to Canva as we evolve from a design platform with AI tools, to an AI platform with design and productivity tools. They’ve built great agentic technology which we’re looking forward to bringing to the quarter of a billion people using Canva every month.”

Ortto addresses the marketing lifecycle end of Canva’s ambitions. The platform combines a customer data platform with multi-channel marketing automation, enabling teams to build and run journeys across email, SMS, push notifications, in-app messaging, forms, and surveys from a single system.

It uses an event-driven architecture and no-code integrations to connect and activate customer data in real time.

The company counts more than 11,000 customers across 190 countries. The acquisition feeds into Canva Grow, Canva’s marketing product, and follows three earlier additions in the same direction: MagicBrief, acquired in January 2025; MangoAI, acquired in February 2026 for AI-driven video ad optimisation; and Doohly, acquired in March 2026 for digital out-of-home advertising.

Canva, launched in 2013 and headquartered in Sydney, is used by more than 265 million people each month and closed 2025 with more than $4 billion in annualised revenue.

Mike Sharkey, CEO of both Ortto and Simtheory, said the scale of Canva’s user base was the central draw: “The opportunity to bring our technology to the quarter of a billion people using Canva every month and to help more people make the most of AI in their everyday work is incredibly exciting to us.”



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Recent Reviews


Google Maps has a long list of hidden (and sometimes, just underrated) features that help you navigate seamlessly. But I was not a big fan of using Google Maps for walking: that is, until I started using the right set of features that helped me navigate better.

Add layers to your map

See more information on the screen

Layers are an incredibly useful yet underrated feature that can be utilized for all modes of transport. These help add more details to your map beyond the default view, so you can plan your journey better.

To use layers, open your Google Maps app (Android, iPhone). Tap the layer icon on the upper right side (under your profile picture and nearby attractions options). You can switch your map type from default to satellite or terrain, and overlay your map with details, such as traffic, transit, biking, street view (perfect for walking), and 3D (Android)/raised buildings (iPhone) (for buildings). To turn off map details, go back to Layers and tap again on the details you want to disable.

In particular, adding a street view and 3D/raised buildings layer can help you gauge the terrain and get more information about the landscape, so you can avoid tricky paths and discover shortcuts.

Set up Live View

Just hold up your phone

A feature that can help you set out on walks with good navigation is Google Maps’ Live View. This lets you use augmented reality (AR) technology to see real-time navigation: beyond the directions you see on your map, you are able to see directions in your live view through your camera, overlaying instructions with your real view. This feature is very useful for travel and new areas, since it gives you navigational insights for walking that go beyond a 2D map.

To use Live View, search for a location on Google Maps, then tap “Directions.” Once the route appears, tap “Walk,” then tap “Live View” in the navigation options. You will be prompted to point your camera at things like buildings, stores, and signs around you, so Google Maps can analyze your surroundings and give you accurate directions.

Download maps offline

Google Maps without an internet connection

Whether you’re on a hiking trip in a low-connectivity area or want offline maps for your favorite walking destinations, having specific map routes downloaded can be a great help. Google Maps lets you download maps to your device while you’re connected to Wi-Fi or mobile data, and use them when your device is offline.

For Android, open Google Maps and search for a specific place or location. In the placesheet, swipe right, then tap More > Download offline map > Download. For iPhone, search for a location on Google Maps, then, at the bottom of your screen, tap the name or address of the place. Tap More > Download offline map > Download.

After you download an area, use Google Maps as you normally would. If you go offline, your offline maps will guide you to your destination as long as the entire route is within the offline map.

Enable Detailed Voice Guidance

Get better instructions

Voice guidance is a basic yet powerful navigation tool that can come in handy during walks in unfamiliar locations and can be used to ensure your journey is on the right path. To ensure guidance audio is enabled, go to your Google Maps profile (upper right corner), then tap Settings > Navigation > Sound and Voice. Here, tap “Unmute” on “Guidance Audio.”

Apart from this, you can also use Google Assistant to help you along your journey, asking questions about your destination, nearby sights, detours, additional stops, etc. To use this feature on iPhone, map a walking route to a destination, then tap the mic icon in the upper-right corner. For Android, you can also say “Hey Google” after mapping your destination to activate the assistant.

Voice guidance is handy for both new and old places, like when you’re running errands and need to navigate hands-free.

Add multiple stops

Keep your trip going

If you walk regularly to run errands, Google Maps has a simple yet effective feature that can help you plan your route in a better way. With Maps’ multiple stop feature, you can add several stops between your current and final destination to minimize any wasted time and unnecessary detours.

To add multiple stops on Google Maps, search for a destination, then tap “Directions.” Select the walking option, then click the three dots on top (next to “Your Location”), and tap “Edit Stops.” You can now add a stop by searching for it and tapping “Add Stop,” and swap the stops at your convenience. Repeat this process by tapping “Add Stops” until your route is complete, then tap “Start” to begin your journey.

You can add up to ten stops in a single route on both mobile and desktop, and use the journey for multiple modes (walking, driving, and cycling) except public transport and flights. I find this Google Maps feature to be an essential tool for travel to walkable cities, especially when I’m planning a route I am unfamiliar with.


More to discover

A new feature to keep an eye out for, especially if you use Google Maps for walking and cycling, is Google’s Gemini boost, which will allow you to navigate hands-free and get real-time information about your journey. This feature has been rolling out for both Android and iOS users.



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