From satellite ops to nordic launchpad


Bjørn Ottar Elseth, an aerospace engineer and strategic advisor, has dedicated his career to connecting technology, leadership, and collaboration in ways that support meaningful industrial progress. His work is shaped by a longstanding commitment to helping organizations navigate complexity while unlocking new opportunities across the evolving space and energy landscape. 

The global space economy is projected to approach $1.8 trillion by 2035, signaling a period of rapid expansion and transformation. Within this context, Elseth’s experience carries particular relevance. For more than two decades, he has contributed across multiple layers of advanced industries, gaining insight into how space technology, telecommunications, and energy systems can complement one another. His perspective extends beyond technical execution, incorporating policy awareness, commercial understanding, and an appreciation for how innovation moves from concept to real-world application.

His path into aerospace began with a sense of curiosity formed early in life. Exposure to scientific storytelling sparked a fascination with the broader universe and the systems that make exploration possible. That curiosity developed into a defining motivation. “Curiosity has always been a guiding force for me,” he says. “It creates a continuous drive to explore, understand, and contribute meaningfully.” Choosing aerospace engineering as a discipline represented both an intellectual pursuit and a commitment to long-term exploration, even when the path appeared less conventional.

 

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This foundation in aerospace engineering became closely linked with another principle that continues to influence his work: systems thinking. Elseth notes that while often less visible than other widely discussed methodologies, systems thinking plays a central role in how he approaches complex challenges. It allows him to view industries as interconnected ecosystems, where progress depends on coordination across disciplines. “Systems thinking helps us see connections that might otherwise remain hidden,” he explains. “It encourages a broader perspective that brings people, technologies, and ideas together in a more effective way.

His career reflects this philosophy in practice. Through roles spanning satellite operations, risk management, telecommunications platforms, and rocket propulsion and launchers, he has developed a comprehensive understanding of how large-scale systems operate. This includes involvement in early satellite programs, being a project manager for the first Norwegian state-owned satellite, contributions to international technology initiatives, leadership roles that required balancing technical precision with strategic direction, and later co-founding a space and energy initiative. Each experience has added a layer to his understanding of how innovation evolves within both public and private environments. 

These experiences led to the creation of Nordic Space Bridge, where Elseth works as an independent strategic advisor. The focus of this work centers on guiding organizations through the complexities of the modern space economy. His services span strategy development, systems engineering guidance, executive and board-level advisory, and investment insight related to emerging space opportunities. The emphasis remains on long-term value creation and the integration of space-enabled capabilities into broader business models. His most prominent partner is Spaceport Norway, where he operates as the COO.

A key aspect of Elseth’s approach involves helping organizations interpret how space technology connects to their operations. Satellite data, communications infrastructure, and orbital platforms are becoming increasingly relevant across industries, according to Elseth. “We’re moving toward a point where space may become a part of everyday infrastructure. Understanding that transition early creates opportunities to build stronger, more adaptable organizations,” he states. 

Elseth’s work also aims to address structural challenges within the industry. He says, “I believe collaboration between smaller innovators and larger institutions can benefit from clearer pathways, while transparency and knowledge-sharing contribute to more cohesive ecosystems.” Elseth places particular emphasis on enabling these connections, drawing on his own experience across organizations of varying scale. 

Leadership, in his view, involves fostering curiosity and encouraging collaboration across boundaries. He values environments where individuals feel empowered to explore ideas and contribute meaningfully. This perspective extends to his interest in supporting the next generation of engineers and professionals entering the space sector by being an angel investor in early startups. By sharing knowledge and facilitating learning, he aims to contribute to a more dynamic and inclusive industry.

The importance of collaboration between public institutions and private enterprises also features prominently in his work. Elseth notes that space initiatives often require alignment between policy frameworks and commercial innovation, making cooperation essential. He sees significant potential in refining this model to support long-term growth. “When public and private efforts align effectively, it can create a foundation for sustained progress,” he explains. “There’s an opportunity to build structures that support both innovation and stability.

Throughout his career, he has remained engaged with initiatives that bring together diverse stakeholders, including industry leaders, policymakers, and emerging companies. His future ambitions continue along this trajectory. Expanding participation in the space sector, encouraging more organizations to explore space-related opportunities, and supporting the development of new talent all form part of his vision. He also aims to contribute to a broader recognition of space as an integral component of modern infrastructure and economic activity.

Overall, Bjørn Ottar Elseth’s journey illustrates how technical expertise, when combined with strategic insight and a collaborative mindset, can open pathways across industries. His work through Nordic Space Bridge reflects an ongoing commitment to helping organizations navigate change while building connections that extend beyond individual sectors.



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Recent Reviews


As I’m writing this, NVIDIA is the largest company in the world, with a market cap exceeding $4 trillion. Team Green is now the leader among the Magnificent Seven of the tech world, having surpassed them all in just a few short years.

The company has managed to reach these incredible heights with smart planning and by making the right moves for decades, the latest being the decision to sell shovels during the AI gold rush. Considering the current hardware landscape, there’s simply no reason for NVIDIA to rush a new gaming GPU generation for at least a few years. Here’s why.

Scarcity has become the new normal

Not even Nvidia is powerful enough to overcome market constraints

Global memory shortages have been a reality since late 2025, and they aren’t just affecting RAM and storage manufacturers. Rather, this impacts every company making any product that contains memory or storage—including graphics cards.

Since NVIDIA sells GPU and memory bundles to its partners, which they then solder onto PCBs and add cooling to create full-blown graphics cards, this means that NVIDIA doesn’t just have to battle other tech giants to secure a chunk of TSMC’s limited production capacity to produce its GPU chips. It also has to procure massive amounts of GPU memory, which has never been harder or more expensive to obtain.

While a company as large as NVIDIA certainly has long-term contracts that guarantee stable memory prices, those contracts aren’t going to last forever. The company has likely had to sign new ones, considering the GPU price surge that began at the beginning of 2026, with gaming graphics cards still being overpriced.

With GPU memory costing more than ever, NVIDIA has little reason to rush a new gaming GPU generation, because its gaming earnings are just a drop in the bucket compared to its total earnings.

NVIDIA is an AI company now

Gaming GPUs are taking a back seat

A graph showing NVIDIA revenue breakdown in the last few years. Credit: appeconomyinsights.com

NVIDIA’s gaming division had been its golden goose for decades, but come 2022, the company’s data center and AI division’s revenue started to balloon dramatically. By the beginning of fiscal year 2023, data center and AI revenue had surpassed that of the gaming division.

In fiscal year 2026 (which began on July 1, 2025, and ends on June 30, 2026), NVIDIA’s gaming revenue has contributed less than 8% of the company’s total earnings so far. On the other hand, the data center division has made almost 90% of NVIDIA’s total revenue in fiscal year 2026. What I’m trying to say is that NVIDIA is no longer a gaming company—it’s all about AI now.

Considering that we’re in the middle of the biggest memory shortage in history, and that its AI GPUs rake in almost ten times the revenue of gaming GPUs, there’s little reason for NVIDIA to funnel exorbitantly priced memory toward gaming GPUs. It’s much more profitable to put every memory chip they can get their hands on into AI GPU racks and continue receiving mountains of cash by selling them to AI behemoths.

The RTX 50 Super GPUs might never get released

A sign of times to come

NVIDIA’s RTX 50 Super series was supposed to increase memory capacity of its most popular gaming GPUs. The 16GB RTX 5080 was to be superseded by a 24GB RTX 5080 Super; the same fate would await the 16GB RTX 5070 Ti, while the 18GB RTX 5070 Super was to replace its 12GB non-Super sibling. But according to recent reports, NVIDIA has put it on ice.

The RTX 50 Super launch had been slated for this year’s CES in January, but after missing the show, it now looks like NVIDIA has delayed the lineup indefinitely. According to a recent report, NVIDIA doesn’t plan to launch a single new gaming GPU in 2026. Worse still, the RTX 60 series, which had been expected to debut sometime in 2027, has also been delayed.

A report by The Information (via Tom’s Hardware) states that NVIDIA had finalized the design and specs of its RTX 50 Super refresh, but the RAM-pocalypse threw a wrench into the works, forcing the company to “deprioritize RTX 50 Super production.” In other words, it’s exactly what I said a few paragraphs ago: selling enterprise GPU racks to AI companies is far more lucrative than selling comparatively cheaper GPUs to gamers, especially now that memory prices have been skyrocketing.

Before putting the RTX 50 series on ice, NVIDIA had already slashed its gaming GPU supply by about a fifth and started prioritizing models with less VRAM, like the 8GB versions of the RTX 5060 and RTX 5060 Ti, so this news isn’t that surprising.

So when can we expect RTX 60 GPUs?

Late 2028-ish?

A GPU with a pile of money around it. Credit: Lucas Gouveia / How-To Geek

The good news is that the RTX 60 series is definitely in the pipeline, and we will see it sooner or later. The bad news is that its release date is up in the air, and it’s best not to even think about pricing. The word on the street around CES 2026 was that NVIDIA would release the RTX 60 series in mid-2027, give or take a few months. But as of this writing, it’s increasingly likely we won’t see RTX 60 GPUs until 2028.

If you’ve been following the discussion around memory shortages, this won’t be surprising. In late 2025, the prognosis was that we wouldn’t see the end of the RAM-pocalypse until 2027, maybe 2028. But a recent statement by SK Hynix chairman (the company is one of the world’s three largest memory manufacturers) warns that the global memory shortage may last well into 2030.

If that turns out to be true, and if the global AI data center boom doesn’t slow down in the next few years, I wouldn’t be surprised if NVIDIA delays the RTX 60 GPUs as long as possible. There’s a good chance we won’t see them until the second half of 2028, and I wouldn’t be surprised if they miss that window as well if memory supply doesn’t recover by then. Data center GPUs are simply too profitable for NVIDIA to reserve a meaningful portion of memory for gaming graphics cards as long as shortages persist.


At least current-gen gaming GPUs are still a great option for any PC gamer

If there is a silver lining here, it is that current-gen gaming GPUs (NVIDIA RTX 50 and AMD Radeon RX 90) are still more than powerful enough for any current AAA title. Considering that Sony is reportedly delaying the PlayStation 6 and that global PC shipments are projected to see a sharp, double-digit decline in 2026, game developers have little incentive to push requirements beyond what current hardware can handle.

DLSS 5, on the other hand, may be the future of gaming, but no one likes it, and it will take a few years (and likely the arrival of the RTX 60 lineup) for it to mature and become usable on anything that’s not a heckin’ RTX 5090.

If you’re open to buying used GPUs, even last-gen gaming graphics cards offer tons of performance and are able to rein in any AAA game you throw at them. While we likely won’t get a new gaming GPU from NVIDIA for at least a few years, at least the ones we’ve got are great today and will continue to chew through any game for the foreseeable future.



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