Europe’s biggest tech CEOs form lobby group to von der Leyen


TL;DR

Seven of Europe’s largest tech companies have formed a standing lobby group called the European Tech Creators with direct access to Commission President von der Leyen. The group is pushing for faster deregulation, easier mergers, and a completed single market, but the arrangement has drawn criticism over corporate proximity to policymaking.

Seven of Europe’s largest technology companies have created a permanent dialogue with European Commission President Ursula von der Leyen, pressing the bloc to deregulate faster and let European firms consolidate. The group, which calls itself the European Tech Creators, collectively generates €417 billion in annual revenue, represents nearly €1.1 trillion in market capitalisation, and employs close to a million people worldwide.

“You cannot make very complex policies and then say we’re going to simplify,” ASML chief executive Christophe Fouquet told reporters in Brussels on Monday. “It’s a lot better if you do the right policy in the first place.

What the group wants

The message is blunt: Europe is regulating itself into irrelevance. Fouquet, alongside Airbus chief executive Guillaume Faury, outgoing Ericsson chief executive Börje Ekholm, and Mistral co-founder Arthur Mensch, met with von der Leyen to argue for fewer rules, easier mergers, and a completed single market.

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“We have allowed the market to be fully fragmented, giving no one the scale to be competitive,” Ekholm said, echoing longstanding telecom industry complaints that Europe’s 100-plus operators serve an average of five million customers each, compared with 450 million per operator in China.

Early results

The group appears to be getting what it wants. The European Tech Creators met von der Leyen in late April, and within a week the EU’s institutions began moving toward a deal on the Digital Omnibus on AI, which postpones high-risk AI system obligations by 16 months and extends the simplified compliance framework to companies with up to 750 employees.

The provisional agreement reached on 7 May marked the first set of amendments to the AI Act since its adoption in 2024. The timeline is not purely the result of industry lobbying, as Germany had been pushing for lighter rules independently, but the coincidence of timing has not gone unnoticed.

Speed as the argument

In AI, things are moving extremely fast,” Mensch said. “The problem we have is that in two years, it might already be too late.”

He said the Commission’s latest proposal on cloud and AI development was a step in the right direction but too slow. Fouquet has separately warned that Europe is “quite behind” in AI, pointing out that the US buys 80 per cent of the world’s most advanced chips.

The cosiness question

Not everyone is comfortable with the arrangement. Von der Leyen’s recent appointment of Siemens chairman Jim Hagemann Snabe as the EU’s special envoy for industrial AI drew criticism from centre-left MEPs and watchdog groups who argued the Commission was too close to the companies it regulates.

Snabe holds stock in US AI firm C3.ai and sits on the board of Temasek Holdings, which has investments in Amazon, Nvidia, and Alibaba, according to Corporate Europe Observatory. The Commission has said it does not consider his Siemens role a conflict of interest, and the position is unpaid.

Fouquet defended the appointment, saying the president “asked someone from the industry to come and help, and that someone decided to go and help.” He added: “And the only way we reward that decision is by accusing that person of conflict of interest.

What it means for Europe

The European Tech Creators model, a standing group of CEOs with regular access to the Commission president, mirrors the government-industry relationships the group says it envies in Washington and Beijing. Airbus chief executive Faury framed it plainly: “If it is a lobbying exercise, it’s a lobbying exercise for successful Europe.

Whether Europe’s current deregulation push produces genuine competitiveness or simply lighter oversight of its largest incumbents will depend on which policies the group helps shape, and which ones it helps kill. The Commission has also published draft revised merger guidelines, the most significant overhaul in two decades, which could make it easier for European firms to consolidate.



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ZDNET’s key takeaways

  • Staff who use AI can end up with more to do, not less.
  • Think carefully about the tools you’re using and why.
  • Adopt a set of standards and refine your outputs.

The promise of productivity boosts from AI can come with an unwelcome side order of stress. Harvard Business Review found that AI doesn’t reduce work; it intensifies it, leading to cognitive fatigue and unsustainable hours.

While the common perception is that AI can help reduce workloads, allowing employees to focus more on higher-value and more engaging tasks, HBR’s research found that staff using AI worked more quickly and often ended up with more to do, not less.

Also: Forget productivity: Here are 5 strategic shifts that drive real AI value

While we’ve written about how some professionals are finding ways to turn AI’s time-saving magic into a productivity superpower, we’ve also recognized that some employees have started to become tired with the low quality of AI outputs.

Ankur Anand, group CIO at tech recruiter Harvey Nash, said professionals who want to avoid cognitive fatigue must understand how to use AI effectively and its potential risks.

“That focus will help to reduce the noise around the workload that AI creates,” he told ZDNET, suggesting that many people have unrealistic expectations about the productivity boost that AI will provide.

Also: Why I ditched Copilot for Claude in Word, Excel, and PowerPoint – and how you can, too

“Many organizations are telling their people, ‘We want to understand how you’re making an impact with AI,'” he said. “But these professionals are not empowered, which means that using AI adds a lot of pressure, because they need to prove themselves on their own terms.”

If you’re going to make the most of AI at work, then you’re going to have to find an effective balance between completing tasks quickly and producing high-quality work. 

Here’s how the experts believe professionals can ensure they reap the benefits, not the problems, of AI — and they suggest that you’ll need to focus on three core areas: tools, guidelines, and outputs.

Limit your toolset

Alex Read, senior enterprise product manager for data at energy provider EDF UK, told ZDNET that the best way for professionals to reap the benefits, not the challenges, of AI is to be uber-focused on tools that help you produce value in your roles.

While there are thousands of potential AI-enabled services on the market, Read said sensible professionals limit their horizons.

Also: How this travel company’s AI rollout drove a 73% satisfaction boost: A 5-step playbook for your business

In his own role, for example, Read focuses on how AI can help him build a data platform and update information accurately, efficiently, and productively: “Anything outside of that scope is noise for me.”

That sentiment resonated with Nick Pearson, CIO at technology specialist Ricoh Europe, who told ZDNET it’s important to take a step back and think carefully about how an AI tool can help you produce value in your role.

“If you think about the phrase ‘gen AI,’ the tech is very good, by definition, at generating outputs,” he said. “I could go to bed in the evening, set the model to work, and we could have four new IT strategies produced overnight.”

Also: Worried AI agents will replace you? 5 ways you can turn anxiety into action at work

However, quantity doesn’t necessarily mean quality. Pearson suggested it’s important to focus on AI’s blind spots, particularly as most models are trained on preexisting content.

“AI can’t inspire people, per se; it can’t naturally create something new, because it’s actually quite recursive,” he said.

“And the judgment you have to put in sometimes, on top of everything else, whether it be an ethical or a capability judgment, is not there automatically in the technology.”

It’s in this gap, said Pearson, that human experts play a critical role: “We’re toying with that concern as an organization and saying, ‘Where does AI really play an important role, versus where are we upskilling people in areas that AI probably won’t play for a long time?'”

Work to the guidelines

HBR’s research found that an initial productivity surge when AI is adopted can lead to lower-quality work, turnover, and other problems as people work harder rather than smarter.

To correct this issue, HBR said companies need to adopt an “AI practice,” or a set of norms and standards around AI use that help professionals ensure they use AI in a constrained but productive manner.

Also: 90% of AI projects fail – here are 3 ways to ensure yours doesn’t

At EDF UK, Read is part of an internal AI Center of Excellence in enterprise IT, which enables policy for the effective use of AI across the wider organization. 

In addition to Read, who contributes input from a data-use perspective, the group includes other tech representatives, such as the firm’s senior manager of AI, principal software engineer, and principal solution architect.

“The remit of this center is to make sure that, when the federated business units are looking to build, develop, and deploy AI services, they have platforms, guidance, best practices, architectural assets, and materials to guide them on how to safely and efficiently adopt AI and operationalize it at scale,” he said.

Some of the key themes the center considers when assessing AI tools are scalability and reusability, ensuring a proposed service doesn’t replicate one already in use.

Also: 5 ways to use AI when your budget is tight

“All new tools and services related to AI will go through that hopper and funnel to understand scope and ensure the security, regulatory, and ethical side of things are understood,” he said, suggesting that all professionals should use their organization’s pre-existing guidelines to foster an appropriate exploitation of emerging tech.

“The benefit that guided approach brings is that it allows us to be clear in our messaging around what AI services can be used, how they’re used from a use-case perspective, and ultimately, what personas are allowed to use them.”

Refine your outputs

Even when tools are assessed and considered acceptable, there can still be an overreliance on AI outputs. Worse, some professionals can drown in the insights they receive, leading to higher stress and fewer benefits.

Louise Newbury-Smith, head of UK&I at technology specialist Zoom, told ZDNET that one way to ensure your outputs are constrained is to focus on prompting.

“Use simple amendments to be specific, such as ‘Give me the top three things with the biggest impact.’ That approach should guide your prompt, rather than saying, ‘Give me everything you know about this topic.'”

Also: 5 ways to fortify your network against the new speed of AI attacks

Newbury-Smith said the successful use of AI is all about being smart about how it’s exploited, and that effectiveness comes down to enablement and engagement. If a prompt yields too much information, refine it until you get what you need. She said this should still be faster than trying to get answers without AI.

The basic message for professionals is that effective applications of AI are all about you staying in the loop, said Bernhard Seiser, vice president of digital, data, and IT at AOP Health.

Think before you use AI, and think again before you push your outputs around the organization.

“It doesn’t help the business if you get AI-generated emails that are many pages long, and then you need ChatGPT to summarize the text,” he told ZDNET.

Seiser said that while there are certain tasks generative AI is good at and worth using for, in the end, “you need to use your brain.”





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