20 Snap alumni launched an angel fund for the next generation of social media. They think “social” and “media” have split.


TL;DR

20 Snap alumni launched Ghost Angels to back AI startups building beyond the ad-driven social media model. Five deals done, 15 more planned.

Twenty Snap alumni have launched Ghost Angels, an angel fund backing the next generation of social media and consumer AI startups. The fund has invested in at least five companies and plans to deploy remaining capital into at least 15 more within the next year. It declined to disclose total fund size.

Max Rivera, who led global partnerships at Snap, started the fund in 2025 to formalise an already growing alumni angel community. He currently works at Microsoft’s AI division. The roughly 20 founder members include Alexandra Levitt, who ran Snap’s corporate accelerator, and Will Wu, a founding member of Snap’s product and design team.

We were intentional about the mix,” Rivera told TechCrunch. “That diversity of thought and experience is core to how we evaluate deals and support founders.” The membership includes former senior executives alongside people earlier in their careers, plus a small number who still work at Snap.

Ghost Angels invests at pre-seed to seed stage in AI startups building in social media and consumer. Rivera said the biggest trend he has noticed is that “social” and “media” have actually split into two distinct categories.

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What consumers know as social media today is a platform that relies on ads, with algorithms driving content and recommendations. “A lot of people are disillusioned with that relative to the original promise of connecting people in your life,” Rivera said. The next generation is moving away from generalised platforms and toward niche communities.

Ghost Angels is backing both sides of the split. On the social side, founders are applying AI to deliver on the original promise of human connection. On the media side, AI-native formats and generative creative tools are lowering the barrier to creation and distribution across music, gaming, sports, and fashion.

Rivera has noticed that today’s founders operate differently from when he joined Snap nearly a decade ago. Teams are leaner. Founders launch fast and iterate in public. Monetisation is diversifying beyond ads into subscriptions, token-based models, usage-based pricing, and outcome-based revenue.

Meta’s launch of Forum this week underscores how the incumbents are also sensing the split. Forum, a standalone app built from Facebook Groups, is designed to capture the community discussion use case that Reddit currently dominates. The fact that Meta is unbundling Groups into a separate app validates Ghost Angels’ thesis that niche community tools are the next category.

Molly DeWolf Swenson, co-founder and CEO of portfolio company Mozi, said the “Snap alumni network is full of brilliant, influential people who inherently understand the problem space I’m playing in.” The fund’s value proposition to founders is not just capital but domain expertise from people who helped build one of the defining social platforms of the last decade.

The broader startup landscape is rewarding AI-native approaches that build for new categories rather than optimising existing ones. Peec AI hit $10 million ARR in six months by building for generative engine optimisation, a category that barely existed before ChatGPT changed how people search. Ghost Angels is betting that the same dynamic applies to social: the platforms that win will be built for AI-native interaction, not retrofitted with AI features.

The Snap alumni network is one of the most active in consumer tech. Snapchat’s culture of experimentation, its bet on ephemeral content, its early investment in AR, and its willingness to build products that looked strange before they looked obvious produced a generation of product thinkers who now see the next cycle forming. Ghost Angels is the vehicle for putting that conviction to work.



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macOS has a built-in screenshot tool that gets the basics right. You can take a screenshot, record your screen, and even annotate your captures. But the moment you want something more, like scrolling capture, advanced annotation tools, or a quick way to share your screenshots via a link, it starts to fall apart.

That’s where CleanShot X comes in. It’s a powerful screenshot and screen recording app for Mac that replaces the built-in screenshot tool. It feels as if the developers looked at the screenshot features in macOS and added everything that was missing.

Over the past few years, the app has added several new features I didn’t know I needed until it offered them. It has become one of my favorite Mac utilities, and in this article, I will show you its features that will convince you to buy the app instantly. 

Scrolling capture saves you from stitching screenshots together

One of the most frustrating limitations of macOS’s screenshot tool is that it can only capture what’s visible on your screen. If I need to capture a long webpage or a full chat history, I am stuck taking multiple screenshots and stitching them together. That wastes an unbelievable amount of time. 

CleanShot X solves this with its scrolling capture feature. I can trigger the scrolling capture, and CleanShot X automatically scrolls through the content and delivers a single image. I don’t even have to manually scroll the page if I don’t want to.

This feature alone saves me hours of time every month. If you have to deal with long screenshots, you should definitely try it out. 

Time delay capture lets you screenshot the impossible

Some screenshots are tricky to take because they require you to trigger something before capturing. For example, sometimes the on-screen feature you want to capture disappears as soon as you use a keyboard shortcut or click anywhere with your mouse. 

Sometimes, the on-screen elements appear for a short time, and by the time you hit the screenshot shortcut, they disappear. CleanShot X’s time delay capture gives me a few seconds to set things up before the screenshot is taken. I trigger the capture, put everything in place, and CleanShot X does the rest. 

It’s a small feature that solves a genuinely annoying problem.

Capture text from images with OCR

I love that CleanShot X has a built-in OCR function. It lets me capture text directly from any image or video on my screen. Although it happens rarely, I have come across websites that don’t let me copy content. With CleanShot X’s OCR function, that’s not an issue. 

I use this constantly when reviewing PDF documents with restricted permissions or watching a video on YouTube. It is far faster than typing things out manually, and it works surprisingly well. There are many apps that let you capture text with OCR, but since CleanShot X has this feature built in, I don’t need to install an extra app. 

Add beautiful backgrounds to your screenshots

If you share screenshots for work, tutorials, or social media, you know how plain a raw screenshot looks. CleanShot X lets me add beautiful backgrounds to my screenshots, turning a flat capture into something that looks polished and share-ready.

For backgrounds, I can choose from solid colors, gradients, or even my current desktop wallpaper. I can also adjust the padding and shadow, align the screenshot to the edges, and adjust the corner radius. It takes a few seconds and makes a huge difference in how professional your screenshots look.

Annotation tools that get the job done

While macOS’s screenshot tool lets you annotate your screenshots, the annotation tools inside CleanShot X are, in my opinion, the best available on the Mac. 

I can add arrows, text labels, shapes, highlights, and more. I can also change the weight and color of annotations. There are also multiple arrow styles I can choose from. I especially like the curved arrow style that lets me curve the arrows and make them pop. 

One of my favorite new additions is the “Highlighter” tool. It snaps to the text in a screenshot, which makes it really easy to highlight it before sharing. 

Then there’s the “Spotlight” tool that highlights your selection by darkening the rest of the screenshot. It’s perfect for drawing someone’s attention to a specific part of a screenshot. 

No matter what annotation tools you need, you can find them and more in CleanShot X. 

Hide sensitive information before you share

You can find hundreds of instances in the news where a prominent figure shared a screenshot and inadvertently revealed private information. Thankfully, CleanShot X has a dedicated tool to blur or black out sensitive information, so such accidents never happen.

I can choose to pixelate, blur, or completely black out the information. The best part is that I can also adjust the strength of these effects. It lets me blend in the hidden information so the blur doesn’t stand out from the rest of the screenshot. 

Video and GIF recording built right in

CleanShot X also lets you record your screen as a video or export directly as an optimized GIF. The GIF export is particularly useful for sharing quick demos or showing someone how to do something without creating a large video file. 

It can record the entire screen, a specific window, or a custom region. It can also show my mouse clicks and keyboard shortcuts. I can record my computer audio, my microphone, and webcam video. 

I love that it automatically adds the webcam video in the corner, so it doesn’t interfere with the rest of the recording. I can also change the video size and shape. All these features make it really easy to create video tutorials. 

Quick share with cloud links

Once you take a screenshot or finish a recording, you need to share it. Of course, you can easily share screenshots via messages or emails. But CleanShot X gives me a better way. 

Whenever I capture something, it opens a quick share overlay. I can use it to instantly upload my screenshots to CleanShot Cloud and grab a shareable link with a single click.

I no longer have to drag files into cloud storage, attach images to emails, or upload to third-party services. I capture it, click share, and paste the link. It is one of those workflow improvements that sounds minor until you use it every single day.

Capture beautiful screenshots with CleanShot X

CleanShot X has become one of my most dependable apps on Mac. In fact, all the screenshots you see in this article or any of my articles have been captured using CleanShot X. Yes, it’s a paid app, but it has paid its cost multiple times over with the time it has saved me. 

CleanShot X is available as a one-time purchase or through a SetApp subscription. If you want unlimited cloud storage, you have to pay for a monthly subscription. That will also get you advanced features like a custom domain and branding, password-protected link sharing, and more. 

For most users, the one-time purchase is more than enough, and it’s what I use. If you spend any time taking screenshots or recording your screen on a Mac, it is absolutely worth every penny.



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