US workers are the world’s biggest AI skeptics – and it’s not just about job loss


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ZDNET’s key takeaways

  • More than half of US desk workers consider themselves AI skeptics.
  • Emerging economies trust AI more, viewing it as a benefit for career mobility. 
  • American skepticism extends beyond job loss to include a lack of employee experience with AI. 

American workers are 43% more likely than the average global worker to be skeptical of AI, according to the Salesforce and YouGov global survey of more than 1,500 desk workers across four continents. The surveyed workers consider their day-to-day jobs primarily mental labor rather than manual or task-based labor.

More than half of US workers consider themselves AI skeptics, which is significantly higher than the global average.

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Despite American AI skepticism, IDC research found that most US government leaders believe that by 2030, the public sector will consist of humans and AI agents working together. In fact, over 80% of US government agencies already use AI agents. So why are more than half of US workers AI skeptics and yet our government is arguably leading most industries with respect to AI adoption? The skepticism of American workers extends beyond the fear of job losses. 

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Salesforce Research 2026

According to similar research conducted by Stanford, AI optimism is rising, but so is anxiety. The research found that countries in South Asia, such as Thailand and Singapore, have much higher optimism about the overall benefits of AI. Salesforce research found that countries like India show trust and consistent AI use above 80%, compared to the U.S., where trust and usage are near 50% for both. India ranks third in the world for startup unicorns (131) compared to the US, which ranks first.

Advanced economies are more skeptical of AI’s benefits 

Why do advanced economies like the US, UK, and France have higher levels of AI skepticism as compared to emerging economies? Global studies show that the vast majority (90%) of people in emerging economies expect benefits from AI and view generative and agentic AI as a way for them to advance their careers. 

Also: How AI agents will transform your customer service – despite 3 hurdles

The view in advanced economies is that AI will be a driver for job displacements. Perhaps CEOs and senior leaders of the most successful AI companies in the world, all of which are American, can stop consistently reminding us that AI will disrupt desk workers. The narrative of AI displacing jobs lacks imagination with regards to the holistic benefits of AI, specifically agentic AI, which will free up desk workers to focus on more high-value and high-rewarding jobs. 

American AI skepticism goes beyond job losses

American desk workers are concerned about employee experience, lack of training, and readiness to adopt AI technologies. The top three reasons for an unsuccessful AI tool or pilot among American workers include generic outputs, insufficient training, and low trust in outputs. 

American desk workers cannot rely on probabilistic outputs to do their work effectively. Generative and agentic solutions must produce more deterministic outputs to ensure trust and governance aligned with existing business workflows and sanctioned processes.

The poor pilot experiences speak to the underlying cause, which is often the lack of investments in data foundations — trustworthy and high-quality data and metadata available to AI for added governance adherence and stronger contextual and more deterministic outcomes. Scaling AI adoption in business will require investments in building a strong data foundation.

Also: 96% of IT pros use AI now: Their top 7 agentic applications and biggest implementation roadblocks

The failure of AI pilots is not the only reason for AI skepticism. Research shows that successful AI adoption is not only about deploying new tools but also about creating a safe space for employees to train and experiment with emerging, powerful technologies. It’s no surprise that active AI users are reporting more setbacks with pilots than non-adopters.

Successful AI pilots require trustworthy data, employee training, executive sponsors, a modern technology stack with deeply connected and integrated business applications, and a culture that embraces experimentation and continuous learning. 

The best way to realize the benefits of AI is to use AI. Stronger adoption of AI will also require a stronger investment in data quality and accessibility. Half of agentic AI adopters cite data quality and retrieval issues as deployment barriers, according to a survey of chief data officers.

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What 500+ successful AI pilot graduates have in common.

Salesforce Research 2026

Successful AI pilots reveal four success factors 

Salesforce research identified 500 successful AI pilots and identified the key characteristics of what was called the “AI’s A Team”:

  • Success AI pilots require employee AI training.
  • AI solutions are integrated directly into the applications that workers use daily.
  • Trusted data and deterministic AI outcomes require extensive testing prior to production rollout.
  • AI solutions must be customizable based on worker needs.

Based on high achievement in training, integration, trustworthy outputs, and the personalization of AI solutions, 76% of workers become active AI advocates, and 63% become daily users. 

Also: Building an agentic AI strategy that pays off – without risking business failure

AI skepticism in the US is higher than nearly anywhere else in the globe. This is a powerful reminder that business leaders must be clear about their intentions when adopting powerful AI solutions. Values create value.

What are your values for greater adoption and use of AI? Is it to deliver value to your stakeholders — employees, customers, partners, and communities — by elevating all to focus on more high-value and more rewarding work? We all can do a better job in communicating our vision of a better future for all.





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Recent Reviews


After a four-year wait, Euphoria has returned to television, but season 3 is providing a major shake-up to its formula. Not only have four years passed in the real world, but the in-universe tale has moved forward, taking the cast of the Zendaya-led teen drama out of high school and into the trials of young adulthood. As such, the series faces a new challenge of whether it can keep up its momentum with this drastic new status quo.

While it remains to be seen how Euphoria can move past its teen drama roots, it’s an excellent time to dive into the celebrated and controversial series Skins. Let’s see how it handled the test of time, how it outshines Euphoria, and how it fell into similar trappings.

What is Skins?

Skins broke the teen drama mold

Created by Bryan Elsley and Jamie Brittain, Skins is Channel 4’s British drama series that premiered in 2007. Initially, the series first honed in on a group of teens enjoying their youth in the city of Bristol, caught between youthful revolt, partying, and the pressures of adulthood. The show walked a fine line between relatable comedy and serious drama. This combination of genres attracted a following.

Skins aired for seven seasons between 2007 and 2013, running for a final total of 61 episodes. The series was praised by critics and prominent industry voices—including Doctor Who’s Russell T. Davies and Black Mirror’s Charlie Brooker—for breaking the mold of what a teen drama could be. Even over a decade after its final episodes aired, its characters are still fondly remembered, finding new life through a thriving online fandom.


skins


Release Date

2007 – 2013-00-00

Network

E4

Showrunner

Jamie Brittain, Bryan Elsley

Writers

Jamie Brittain, Bryan Elsley



Skins was celebrated as a realistic depiction of teen life

The series was willing to show the highs and lows

Skins is part of a unique generation of teen-focused media released in the mid-2000s and 2010s. The series wasn’t a glossy depiction of youth culture; its cast comprised young people stumbling through life, making mistakes, or intentionally causing trouble. They were allowed to be flawed and even unlikable, which would resonate with the young target demographic at the time, who would find their struggles relatable.

With this clear recognition of what its audience was looking for, Skins became acclaimed for its willingness to dive into taboo and controversial subjects at the time. Alongside several storylines tackling queer themes, the series dared to depict a generation in conflict with those who came before, with the show’s adults either being unintentionally neglectful or outright malicious towards the young cast. As Skins was exploring teens transitioning between youth and adulthood, the show is a coming-of-age story that is willing to show every aspect these changes bring, for better or worse.

Skins spawned several stars

Several actors are now household names

The cast of Skins in a photo. Credit: Warner Home Video

While Euphoria can be credited with being the breakout show for several actors, Skins had no shortage of faces who would dominate both the big screen and television. Seasons 1 and 2’s cast not only featured Nicholas Hoult, Dev Patel, Joe Dempsie, and Hannah Murray long before they would star in highly celebrated projects such as Superman, The Green Knight, and Game of Thrones.

The show also featured small appearances by Get Out’s Daniel Kaluuya, who would pen several episodes for the series. Season 2 would continue to feature future stars in their breakout roles, such as 28 Years Later’s Jack O’Connell as the brash and loud hooligan Cook and The Gentlemen’s Kaya Scodelario, who transformed her season 1 character Effy Stonem into a compelling lead.

When paired with a supporting cast of several talented, established mainstays on British television, it is understandable why Skins provided a perfect chance to give these future stars the perfect breakout roles. Not only were the characters able to tap into the youthful rebelliousness and culture of the time in a way that made it highly relatable to audiences, but the stars behind these characters were able to show their skills against their older costars and prove themselves. As such, it is unsurprising that Skins‘ young leads would go on to bigger projects that would be recognized around the globe.

Skins avoided Euphoria’s production issue

Skins’s major cast shake-ups helped the series continue

The skins show 3. Credit: Warner Home Video

However, with a young cast who would gradually grow out of their roles, Skins was limited in the stories that it could tell while the audiences could still plausibly believe that the actors were the same age as their characters. While finding a cast who could believably play younger characters is hardly a new predicament, it is something that has become more scrutinized as time goes on. Even Euphoria has had to grapple with this issue, with season 3 featuring a time jump of several years to account for its cast outgrowing their high school roles in the gap between each season’s production.

Arguably, out of most teen dramas, Skins found the ideal way to handle this issue. Rather than following a single group of teens across seven seasons, the first six seasons can be divided into three distinct eras with their own unique casts. The final season explored what happened to several fan-favorite characters following their education. Not only did this compromise avoid any potential issues due to the cast’s ages, but it also broadened the scope of the kinds of stories that could be told due to its revolving cast.

Skins wasn’t without its own controversies

A young cast brought several difficulties

That’s not to say that Skins didn’t attract criticism. Due to the young ages of the cast at the time of filming and the situations they were placed in, the series understandably and rightfully received heavy scrutiny of how they were treated, alongside discussions of whether the series was guilty of glorifying unhealthy habits. These critiques weren’t limited to viewers and professional critics either, as several lead actors such as Scodalerio, April Pearson, and Dakota Blue Richards have spoken about their time on set through social media.

While Skins can be celebrated for its willingness to depict a gritty and relatable portrayal of growing up in the early 2000’s, it is important to acknowledge where things could have been handled better, especially as more of its stars open up about their time making the show. It is also important to acknowledge how these revelations can affect the show’s perception, either by those who grew up with the show or newcomers looking in. If you feel uncomfortable by the events depicted onscreen or feel sour towards the show due to the cast’s treatment, it may be best to avoid it.​​​​​​​

Where to stream Skins

The series has a lasting legacy

Effy in Skins. Credit: Channel 4

For better and worse, Skins represents a major moment in British television history. Between casting future stars in their breakout roles and giving audiences an unflinching depiction of teen life, the series is worth revisiting for these aspects. Furthermore, if you are familiar with Euphoria, it is also interesting to go into the series and compare how each show tackles similar themes, not only due to how times have changed between series but also through how a British cultural lens vs. a US lens works.


Furthermore, for US viewers, Skins is currently readily available to stream. The full series is available to Hulu subscribers, as well as those who pay for the Disney+ bundles that feature the service. If your excitement for Euphoria has been dimmed by the lengthy wait between seasons or you are just looking for an interesting show to compare it to, Skins still stands as the best option available.

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Subscription with ads

Yes, $10/month

Live TV

Yes, various plans available




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