professional AI SEO tools from $39/month



TL;DR

Moz Pro now includes AI-powered keyword suggestions, an AI Visibility feature in open beta, and the industry-standard Domain Authority metric, all starting at $39/month on annual billing. A 7-day free trial is available on Standard and Medium plans, and a free Moz Community account gives permanent access to limited versions of Keyword Explorer and Link Explorer at no cost. In a market where most SEO platforms charge $100+/month before you see any data, Moz Pro is the most affordable way to bring AI into your SEO workflow.

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Something fundamental changed in SEO this year, and most businesses haven’t caught up yet. Google’s AI Mode is now generating answers from sources that don’t even appear in the traditional top 10 results. Moz’s own research across nearly 40,000 queries found that 88% of AI Mode citations come from URLs that aren’t ranking in the organic SERP for the same query. The old playbook of ranking for a head term and collecting the traffic is no longer the whole game. Topic authority, content structure, off-site visibility, and brand presence across the web now determine whether your business shows up when AI assembles its answers.

For anyone trying to navigate this shift, the tooling question gets uncomfortable fast. The major SEO platforms run between $100 and $250 a month, and most of them lock their newest AI features behind mid-tier plans that cost even more. Ahrefs Lite starts at $99/month. Semrush Pro starts at $139.95/month. If you’re a freelancer, a small team, or a business that knows it needs professional SEO data but can’t justify enterprise pricing, those numbers create a gap between free tools that lack depth and paid platforms that assume a corporate budget.

Moz Pro fills that gap, and in 2026, it’s doing it with AI. Starting at $39 per month on annual billing, it’s the lowest entry price among the three major platforms, and it now includes AI-powered keyword suggestions on every plan, an AI Visibility feature currently in open beta, and the same Domain Authority metric that the entire marketing industry already speaks fluently. Start your free trial at moz.com

What Moz’s AI features actually do (and why they matter right now)

Moz has been in the SEO business since 2004, longer than Ahrefs (2011) and Semrush (2008). That longevity produced Domain Authority, the 1-100 score predicting how likely a domain is to rank in Google results. DA is used in agency reports, PR tools like Cision, journalist outreach platforms, and client pitches across the industry. When someone says “our DA is 52,” everyone in marketing knows exactly what that means. And Moz Pro is the only platform that calculates it natively.

But the more interesting story in 2026 is what Moz is building on top of that foundation. Keyword Explorer, the platform’s centerpiece tool, now includes AI-powered keyword suggestions that go beyond simple stem matching. Instead of generating variations of the word you typed in, the AI pulls from semantic relationships and actual search behavior patterns to surface keyword ideas you wouldn’t find through traditional methods. It also includes a Priority score that combines search volume, keyword difficulty, and organic click-through rate into a single number, so instead of toggling between three data columns and doing mental math, you get a clear recommendation of which keywords are worth targeting right now.

Then there’s the AI Visibility feature, currently in open beta. This is Moz’s response to the measurement problem that the entire industry is grappling with: if AI-generated answers are pulling citations from sources beyond the traditional top 10, how do you know whether your brand is being mentioned? The setup is simple. Enter your brand name, add related terms, input competitors, and Moz AI generates prompts based on queries users are actually asking about your brand. You get a dashboard showing citation frequency, competitive positioning, and visibility trends across generative search results.

Brand Authority rounds out the AI-adjacent features. It’s a metric that scores your brand’s overall search presence, not just backlinks, but how often your brand appears in search results relative to competitors. For businesses that care about visibility beyond traditional keyword rankings, this adds a dimension that rank tracking alone can’t capture.

These aren’t cosmetic additions. When Google’s AI Mode is assembling answers from YouTube, Reddit, LinkedIn, and niche authority sites (and Moz’s own research confirms that it is), the tools that help you understand and optimize for that broader landscape are the ones worth paying for.

The full toolkit and what it costs

AI features aside, Moz Pro earns its subscription through how it connects its tools into a workflow that makes sense for people managing SEO alongside other marketing responsibilities. Site Crawl runs automated weekly audits, flagging broken links, duplicate content, missing meta tags, and crawlability issues, all severity-ranked so you fix the high-impact problems first instead of drowning in a list of 400 warnings. Link Explorer provides backlink analysis using an index of approximately 45 trillion links, and every link gets a Spam Score to help you identify toxic backlinks. The Link Intersect tool shows which domains link to your competitors but not to you, giving you a ready-made prospecting list. Rank tracking updates weekly with mobile and desktop segmentation and local search tracking.

Moz Pro keeps its pricing transparent across four plans, all with a 20% discount on annual billing. The Starter plan at $49/month ($39/month annually) covers 1 campaign, 50 tracked keywords, and 20,000 pages crawled. For a single website that needs professional keyword research and basic rank tracking, this is the most affordable entry point in the all-in-one SEO market. The Standard plan at $99/month ($79/month annually) jumps to 3 campaigns, 300 tracked keywords, and 400,000 pages crawled. This is where most users land, and it’s also one of two plans eligible for the 7-day free trial. The Medium plan at $179/month ($143/month annually) scales to 10 campaigns and 1,500 tracked keywords, and is the second plan eligible for the free trial. The Large plan at $299/month ($239/month annually) maxes out at 25 campaigns and 3,000 tracked keywords for agencies and large in-house teams.

For comparison, Ahrefs Lite starts at $99/month with no free trial at all. Semrush Pro starts at $139.95/month with a 7-day trial on that single plan. Moz undercuts both on price and offers a more flexible entry path. For a full breakdown of how these platforms compare, Tekpon’s Moz Pro review and Moz Pro pricing comparison cover the details.

How to get the best deal right now

Moz gives you two free entry points, which is more than most competitors offer. The 7-day free trial provides full access to either the Standard or Medium plan. Credit card required to start, but you can cancel at any time during the trial and keep access for the remaining days. Seven days is enough to run a full site audit, pull keyword research for a content plan, test the AI-powered keyword suggestions, check your AI Visibility dashboard, analyze your backlink profile, and set up rank tracking. You can build an entire SEO action plan before paying a dollar.

The free Moz Community account is permanent, no trial period, no credit card. It gives limited access to MozBar (the Chrome extension that overlays DA and PA on any webpage), Keyword Explorer (10 queries per month), and Link Explorer (10 queries per month). For someone who only needs occasional DA checks or quick keyword lookups, this may be all you need.

The optimal strategy is to start the 7-day free trial on the Standard plan ($79/month annual). Test the AI features, run your audits, pull your keyword research. If the data proves useful (and for most sites doing any meaningful SEO work, it will), lock in the annual rate for a 20% savings. Standard drops to $79/month, saving $240 over the year. Medium drops to $143/month, saving $432. No promo codes needed. Registered 501(c)(3) nonprofits can access a dedicated discount page directly from Moz. See all plans at moz.com

Moz Pro Standard at $79/month (annual) includes 3 campaigns, 300 tracked keywords, AI-powered keyword suggestions, AI Visibility in beta, and a full site audit engine, at less than half the price of comparable Ahrefs and Semrush plans. Start your free trial at moz.com

The search landscape in 2026 rewards brands that show up across the entire ecosystem, not just in the ten blue links. Moz Pro is one of the few platforms that’s building tools for that reality while keeping the price accessible enough that you don’t need an enterprise budget to use them. The AI features are already live. The free trial is already available. The only cost of waiting is the visibility you’re not tracking yet.



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Recent Reviews


Modularity was one of the most exciting phone trends of the 2010s. It promised phones that would work like desktop PCs, allowing owners to upgrade individual components, add new functionalities, and replace broken parts with ease, improving longevity and ushering in a new, sustainable smartphone era.

While its early days looked promising thanks to pioneers like Modu, which launched the first modular phone in 2008, Google’s Project Ara, and Motorola’s Moto Z lineup, the modularity dream ultimately fizzled out. But not before begetting a few exciting modular phones that captured our attention, if nothing else.

1

Google Project Ara

Google Project Ara prototype modular phone with various modules placed around it. Credit: Google

After Google acquired modular phone-related patents from Modu, which closed its doors in 2011, Google and Motorola, which Google bought in 2011, began exploring the modular phone concept in 2012. Google Project Ara officially kicked off in 2013, with the design philosophy based on Dave Hakkens’ Phonebloks concept.

The original idea was for Google/Motorola to produce the phone’s base, the so-called “Endo” (exoskeleton) frame, with third-party vendors providing everything else, from displays to cameras to batteries. Modules would attach to the phone via an innovative magnetic mechanism with hot swap support.

A Google Project Ara prototype along with a bunch of modules around it. Credit: Google

The dream was to provide a modular phone where almost everything would be easily replaceable and upgradable. Google had to walk back some of the original design choices, such as the ability to replace the screen and the SoC, due to hardware limitations, but the project didn’t abandon its promise of modularity.

Sadly, after three years of development, Google pulled the plug on Project Ara in September 2016, citing high costs and manufacturing issues. Project Ara (kind of) lived on in Motorola’s Moto Mods, but we’ve never gotten a proper Project Ara modular smartphone.

A crying shame because the college me had his mind blown by the whole modular phone movement of the 2010s. Even today, I’d love nothing more than to play around with Project Ara prototypes, if only for a few minutes.

2

LG G5

A hand holding the LG G5 phone. Credit: LG Mobile

LG had a few Android hits back in the early 2010s. The LG G2 is still one of the prettiest Android phones ever, and it sold quite well. The G3 ironed out its predecessor’s kinks while keeping up its sales momentum. But the upward trajectory stalled with the LG G4, so the Korean giant decided to shake up its flagship series.

Enter the LG G5, one of LG’s most ambitious phones ever. The phone’s bottom segment was removable, allowing owners to quickly install modules LG touted as “Friends,” which included various extra functionalities. You had a high-end DAC and Amp, a module that packed extra battery capacity and additional camera controls, and a module with a replaceable battery, allowing you to swap in a new one in a jiff.

LG G5 with a camera module attached to it and another module lying next to it Credit: LG

While the phone piqued the attention of smartphone enthusiasts, myself included, sales showed that the mainstream audience wasn’t exactly engrossed by the concept. Ultimately, the LG G5 had disappointing sales numbers, and LG abandoned its “friends” modular add-ons ecosystem shortly after, with the G5 staying the only modular phone in LG’s lineup.

LG Wing.


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3

Essential Phone (Essential PH-1)

Essential Phone PH-1 with Essential written in the foreground. Credit: Lucas Gouveia/How-To Geek | Essential Products

The Essential Phone had a lot going for it even before it hit the shelves. The brainchild of Andy Rubin, the father of Android, the phone created quite a buzz in the tech world back when it was announced in the spring of 2017. Its bold design, which debuted the notch, ditched the 3.5mm headphone jack, and made the two camera lenses flush with the phone’s slick ceramic back, was a head turner.

Early promotional photos showed the phone with a camera module attached. It was later revealed that the Essential PH-1 features a magnetic Click Connector on the upper right of its back. The connector allowed the PH-1 to be used with custom-made modules, and while Essential only provided one module at launch, the 360° camera, it promised more modules further down the road.

Essential Phone with its 360 camera module attached to it. Credit: Essential

Alas, the Essential PH-1 didn’t sell that well, even after receiving a $200 price reduction shortly after launch. This affected Essential’s promise of modularity. Ultimately, we only got one extra module that incorporated a headphone jack and a high-end DAC. While the PH-1 had a lot of promise (I loved its vanilla Android experience, modularity, and flush design), it didn’t pan out. Its successor, the Essential PH-2, was canceled, we never got new modules, and Karl Pei’s Nothing bought the Essential brand in 2021.

4

Motorola Moto Z

A Motorola Moto Z phone against a green background Credit: Motorola

Motorola’s Moto Mods modular ecosystem is, hands down, the most well-received, popular, and longest-lived modular phone undertaking in history. It all started in 2016 with the release of the Motorola Moto Z, one of the thinnest phones of all time and a real looker even by modern standards.

Drawing on experience from working on Google’s Project Ara, Motorola’s engineers developed a magnetic attachment system powered by pogo pins that used barely any space on the Moto Z’s slender body. The phone arrived with a wide selection of Moto Mods, including a power bank, a great-sounding JBL speaker, as well as more exotic add-ons such as a projector and a full-fledged point-and-shoot camera with a 10x zoom.

Various moto mods modules lying on a table Credit: Motorola

Unlike other modular phone projects, Motorola provided a wide selection of Moto Mods at launch and greatly expanded the offering over the years. The company supported Moto Mods across four generations of Moto Z devices, with a total of 7 phones compatible with modular add-ons. Even some community-developed Moto Mods projects saw the light of day, like the slide-out keyboard mod.

Unfortunately, the Moto Mods project was abandoned in 2019, with the Moto Z4 being the last modular handset from Motorola. Despite its demise, Moto Mods left the deepest mark on the promise of modularity in Android, which still (kind of) lives on.

Samsung Galaxy S25 Edge and Moto Z


Samsung’s “Thin” Galaxy S25 Edge Is Thicker Than a 9 Year Old Motorola Phone

Phones have gotten thicker.

5

Fairphone

Fairphone 5 front and back Credit: Corbin Davenport / Fairphone

While not as exciting as other phones on this list, the Fairphone series of Android smartphones is the closest thing we’ve gotten to Google’s Project Ara. Aside from the original Fairphone, every member of the Fairphone family is an easy-to-repair, modular Android phone.

Instead of extra features, modular parts in Fairphone devices are there to allow for a high degree of repairability. They include the display, camera module with interchangeable lenses, an easy-to-replace battery, the SoC module, and modular daughterboards and flex cables.

A Fairphone 6 with its back removed Credit: Fairphone

They’re straightforward to remove and reattach, allowing owners to repair their phones by themselves from the comfort of their home. All you need are some screwdrivers and tweezers, spare parts you can order directly from the Fairphone spare parts shop, and you’re off to the races.

Despite being one of the easiest phones to repair, the latest Fairphone offering—the Fairphone 6—is anything but popular. It’s a niche device that the mainstream audience, as well as many enthusiasts, aren’t interested in, because being fully modular entails certain compromises (a plastic body, a mid-range chipset, cameras that trail high-end options, and more) that most phone users don’t want to deal with.


While the promise of modularity was exciting in the 2010s, the cold, harsh truth is that most of us will always choose high-end features and hard-to-repair unibody designs over sustainable, repairable modular phones.

iPhone MagSafe and accessories


Apple Proved Modular Accessories Work, But Can Anyone Else Do It?

Apple succeeds where many have failed.



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