OpenAI pitches ChatGPT ads at Cannes as CPM collapses

TL;DR OpenAI made its Cannes Lions debut pitching ChatGPT as the next big ad platform, but its initial $60 CPM halved in ten weeks. The company projects $100 billion in ad revenue by 2030 while Anthropic and Google keep their chatbots ad-free. OpenAI made its debut at the Cannes Lions advertising festival this week, but […]