Oura Ring 5 launches as world’s smallest smart ring at $399


TL;DR

Oura has launched the Ring 5, a smart ring that is 40% smaller than its predecessor at 6.09mm wide. It adds blood pressure pattern detection and AI-powered Health Radar monitoring. Priced from $399, it ships 4 June as Oura prepares for a US IPO at an $11 billion valuation.

Oura has launched the Ring 5, a smart ring that is 40% smaller than its predecessor and, at 6.09mm wide and 2.29mm thick, is the smallest smart ring on the market. The ring weighs as little as 2 grams depending on size, down from the Ring 4’s 7.99mm width and 2.88mm thickness. Despite the shrinkage, Oura says the Ring 5 retains the same sensor accuracy and offers up to nine days of battery life.

We have finally achieved what I think seems like a real technological miracle,” CEO Tom Hale told CNBC. “This is what our members have been asking us for, for years.” The Ring 5 is available for preorder immediately at $399 for black and silver finishes, or $499 for gold, stealth, brushed silver, and deep rose. Shipping begins 4 June. An Oura membership is required at $5.99 per month or $69.99 per year.

Blood pressure signals and AI health monitoring

The Ring 5 introduces a feature Oura calls Health Radar, an AI-powered monitoring system that continuously tracks biometric signals including body temperature, respiratory rate, and heart rate variability in the background. When Health Radar detects patterns that suggest strain, it surfaces alerts to the wearer. Oura has built its reputation on passive health tracking that works without screens or notifications, and Health Radar extends that approach with predictive capabilities.

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The most notable new feature is Blood Pressure Signals, which detects shifts and patterns that may indicate cardiovascular strain. The ring does not measure blood pressure directly, an important distinction. Instead, it tracks biometric patterns that correlate with rising blood pressure and alerts users when it detects concerning trends. The feature positions Oura in a growing market for continuous cardiovascular monitoring, alongside companies developing cuffless blood pressure measurement for wrist-worn devices.

A Nighttime Breathing feature provides a 30-day rolling view of sleep-related breathing patterns and disturbances, giving users data that could prompt conversations with a doctor about conditions like sleep apnoea. Oura is also adding GLP-1 insights, a feature that tracks weight and body changes for members taking GLP-1 medications like Ozempic and Wegovy, providing a longitudinal view of their medication journey.

A company heading for the public markets

The Ring 5 launch comes at a pivotal moment for Oura as a business. The company confidentially filed for a US IPO and is valued at approximately $11 billion following a $900 million Series E round led by Fidelity in late 2025. Total capital raised stands at roughly $1.5 billion, with additional backing from ICONIQ, Whale Rock, and Atreides. Oura also secured a $250 million revolving credit facility arranged by JPMorgan, Goldman Sachs, Bank of America, Barclays, Citi, and Wells Fargo.

The financial trajectory is aggressive. Oura reported revenue above $500 million in 2024, roughly doubled that to approximately $1 billion in 2025, and Hale has said the company could reach close to $2 billion in 2026 sales. The Ring 5 is designed to accelerate that growth by addressing the single most common complaint from existing members: the ring was too thick.

The smart ring market is getting crowded

Oura created the smart ring category but no longer has it to itself. Samsung launched the Galaxy Ring at $399, matching Oura’s entry price, and integrating it with the Samsung Health ecosystem. The Galaxy Ring weighs as little as 2.3 grams and has proven popular with users who find smartwatches too bulky for sleep tracking. Apple has not launched a ring but has been reported to be exploring the form factor, and CCS Insight has predicted an Apple Ring could arrive as early as 2026.

Wearable fitness trackers have evolved from step counters to medical-grade monitoring devices, and the smart ring sits at the intersection of convenience and clinical ambition. The category appeals to users who want continuous health data without wearing a screen on their wrist, and the Ring 5’s smaller size is designed to make the trade-off even easier.

For Oura, the Ring 5 is both a product launch and a pre-IPO statement. A smaller, more capable ring arriving alongside an IPO filing signals that the company believes it can sustain its growth rate as a public company. The health wearable market is increasingly competitive, but Oura’s bet is that the ring form factor, combined with AI-driven health insights, gives it a category advantage that watches and bands cannot match.



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Running a manufacturing business is a constant balancing act between the workshop floor and the balance sheet. Right now, that balance is under real pressure.

The current surge in fuel prices is flowing straight through jobs — via fuel surcharges, higher freight, and rising costs for materials like concrete, plastics, copper, and piping. Costs aren’t rising in isolation; they’re compounding across every job.

It’s this kind of pressure that can expose hard truths about profitability for small businesses, similar to what one growing Australian fabrication business found when examining their balance sheet more closely. Despite strong demand and a consistently full workshop, profitability wasn’t keeping pace with revenue. Hidden margin leaks across labour and materials were quietly eroding results.

By connecting operational job costing with financial reporting using Gojee, Xero, and Syft, the business gained the real-time visibility it needed to stop the leaks and recover more than $165,000 in annual margin.

The challenge: Visibility beyond the spreadsheet

The business relied on Xero for its accounting, but like many manufacturers, its operational job costing was tracked separately in spreadsheets and workshop records.

This created a significant data disconnect. Leadership could see their overall financial results, but they couldn’t clearly identify which specific jobs were driving profit and which were costing the business money.

When CFO advisor Amanda Fisher stepped in to assist the finance team, she used Syft to analyse Xero data and uncovered a startling insight. The business had a target gross margin of 32%, but was actually achieving only 29.7%. That gap represented nearly $180,000 in lost profit every year.

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– Amanda Fisher, Xero accountant & CFO advisor

The solution: A connected tech stack

To bridge the gap, Amanda introduced Gojee to manage job costing and workflows directly alongside Xero. This created a seamless flow of data:

  • Gojee captures real-time labour hours and material purchases on the factory floor.
  • Xero handles the financial transactions, bills, and invoicing.
  • Syft translates that data into visual dashboards for margin analysis and trend tracking.

What the data revealed

Once the business had real-time visibility, three common profit leaks emerged:

  • Labour rework: One project quoted for 720 hours actually took 845 hours, reducing the margin by over $10,000. Annually, labour overruns cost the business approximately $95,625.
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The results: From reactive to proactive

Armed with these insights, the company adjusted its quoting strategy and began prioritising higher-margin work. Within 12 months, the results were transformative:

Metric Before After
Gross margin 29.7% 31.8%
Annual profit $165K+ recovered

Today, the business doesn’t just work harder; it works smarter. The machines and the team haven’t changed, but the visibility has. By moving from reactive reporting to proactive decision-making, they have turned a busy workshop into a highly profitable one.


Explore apps in the Xero App Store to see how  Xero + connected apps help to uncover hidden profits in your business:

  • Explore Gojee to streamline your job costing.
  • See how Syft can transform your Xero data into powerful financial insights and comprehensive reports.

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