For a few strange hours, the Sonos app effectively disappeared from Apple’s App Store ecosystem, leaving users unable to download or update it on iPhones and Macs. And honestly, given Sonos’ recent software history, the timing could not have looked worse. Users first noticed that the app’s App Store listing had vanished entirely. Opening the direct App Store link reportedly led to an error page stating the content could not be found, while manual searches for the app returned nothing.
At the same time, Sonos acknowledged the issue on its system status page, warning users that they could experience problems downloading or updating the app while engineers worked on a fix. The company did not explain what exactly caused the disappearance, which only added to the confusion.
Sonos didn’t really need another app problem
Under normal circumstances, a temporary App Store outage might not generate much attention. But Sonos is still recovering from the fallout of its heavily criticized 2024 app redesign, which frustrated longtime users with bugs, missing features, and unstable performance. That messy rollout damaged consumer trust in a company that once had a reputation for polished software experiences.
Apple
This latest incident immediately sparked concern online, especially because Sonos has reportedly been preparing another major app overhaul. Earlier reports suggested the company was working on a cleaner interface and new iPhone Lock Screen controls powered by Live Activities. For a brief moment, some users feared something had gone very wrong behind the scenes.
The app is back, but questions remain
Thankfully, the outage did not last long. After several hours, the Sonos app reappeared in the Apple App Store, and the company’s status page later confirmed that all systems were operational again. The related account outage also appears to have been resolved.
Sonos
Still, the episode highlights an uncomfortable reality for Sonos right now: even temporary software hiccups are being viewed through the lens of last year’s disastrous app transition. And until the company fully rebuilds user confidence, every outage is likely to feel much bigger than it actually is.
Modern displays are amazing when it comes to detail, brightness, color, and all the ingredients that make for an impressive picture—except motion clarity.
CRT screens are still the king of motion clarity, but plasma flat-panel screens hold a respectable second place, and in many ways I still miss my old 720p 51-inch plasma TV and the crisp motion I gave up by switching to a 4K LCD.
Plasma solved motion the “right” way
Plasma displays didn’t just show an image—they flashed it.
While they operate on different principles, CRTs and plasma TVs have a few things in common. First, the phosphors used by CRTs and plasma displays are the same. Second, because these phosphors fade quickly, they need to be continuously refreshed.
In a CRT, the electron beam scanning from the top to the bottom of the screen achieves this, and in a plasma, a high-speed electric pulse does the same. Because of this rapid pulse-and-fade, these screen technologies have crisp perceptual motion, since our brains tend to interpret moving images that don’t pulse as “smearing” across our retinas.
The pulsing nature of plasma technology isn’t the only reason for its better motion reproduction. These screens also have very low latency and very fast pixel response times. Combined, it’s not quite as good as CRT motion handling, but it’s significantly better than LCD and OLED technology, even today.
Modern TVs rely on sample-and-hold—and that’s the problem
Stand and deliver blurry images
Modern LCD and OLED televisions are “sample and hold” technologies. They can hold each frame of video perfectly for the entire duration of that frame without deviating in brightness and then instantly snap to the next frame without any dipping to black in-between.
On paper, this sounds like a good thing, but your eyes don’t stay still when tracking motion. As they follow a moving object, the image being held on screen effectively drags across your retina, creating the perception of blur. Even if the panel itself is perfectly sharp.
You might not even realize how blurry motion is on modern displays if all you’ve ever seen with the naked eye is an LCD or plasma. However, if you see a CRT or plasma in person, the difference is quite striking.
The sample and hold issue means that no matter how much you increase the refresh rate, that type of blur persists. It’s why my 85Hz CRT monitor is clearly less blurry in motion than my 240Hz LCD monitor. It’s especially apparent when you’re playing 2D games that scroll the entire screen, with LCDs or OLEDs smearing the image in a way that gives me a bit of a headache if I’m being honest.
Credit: Sydney Louw Butler/Shutterstock.com
It creates this weird situation where a modern TV can be incredibly sharp in a freeze frame but somehow look softer than a lower-resolution display that isn’t sample and hold as soon as you press play.
Motion interpolation is a workaround, not a solution
It’s an abomination, that’s what it is
One of the “fixes” that TV makers came up with to reduce unwanted motion blur is a technology known as frame interpolation, or more commonly “motion smoothing.” Here an algorithm creates fake frames that guess at what the middle step of motion would look like if it were captured. This creates a high frame-rate video output, which we see as smoother and more crisp.
While this doesn’t take away sample-and-hold blur, it does improve motion clarity. Unfortunately, it also destroys the intended frame rate that shows and movies were meant to be seen at. It’s also useless for video games, because it introduces an enormous amount of input lag. NVIDIA’s DLSS technology is also frame interpolation, but it works for games because of several mitigations NVIDIA put into the technology. These measures don’t exist on TVs.
While some people think motion smoothing isn’t all bad, TV makers are no longer activating it by default as much anymore, and my advice is to always turn it off because the trade-offs are just not worth it.
7/10
Brand
TCL
Display Size
85-inches
The 2025 model TCL QM6K Google TV delivers a stunningly clear and bright picture with a new Mini-LED panel, improved local dimming zones, Dolby Vision IQ, and a neat new Halo Control system for improved visuals. Get this TV and elevate your living room.
Black frame insertion tries to recreate plasma—but comes with trade-offs
Who turned out the lights?
The other trick sample-and-hold screens have to mimic what CRTs and plasma TVs do naturally is called BFI, or Black Frame Insertion. As the name suggests, the display inserts a full black frame between every original frame. This provides an instant and dramatic increase in motion clarity. However, it also has a big impact on brightness. As much as half of the light is now gone, so the image is much dimmer. Pushing overall brightness to compensate makes things hotter and more energy-hungry.
Some BFI implementations cause visible flicker, for which I personally have no tolerance at all, but the biggest problem here is that BFI doesn’t have the smooth pulsing roll off of the phosphors used in CRTs and plasma.
The future might circle back—but we’re not there yet
That might be changing, however, because a new generation of LCDs can leverage the power of multi-zone backlight technology to strobe the backlight across the screen in a way that mimics a CRT scanline.
NVIDIA’s G-SYNC Pulsar has received rave reviews from the biggest motion blur haters, and I sincerely hope that a similar technology becomes standard in TVs going ahead, so we can go back to enjoying the crisp motion we used to have without all the compromises.
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