I miss when tech looked cheap, plastic, and honest


I was bouncing between retro games on my Anbernic RG353V when I realized I missed something I didn’t expect to miss: gadgets that looked cheap.

I don’t mean bad tech, broken tech, or some misty-eyed claim that everything was better when batteries leaked and screens had the viewing angle of a bank receipt.

I mean devices that looked obvious. The controls announced themselves. The plastic shell didn’t pretend to be jewelry. The ports were right there, not hidden inside some seamless little mystery coffin. That’s exactly why I brought this Game Boy Color revival.

It’s not going to win design awards, but it’s earnest and I understood it.

When buttons still looked like buttons

That kind of physical clarity used to be everywhere. A Game Boy Color didn’t need to whisper “interaction model” at me. It had a D-pad, face buttons, a cartridge slot, and enough seams to make the whole object feel like a small machine built for human fingers. You could look at it and know what wanted to be pressed, opened, swapped, or plugged in.

Modern gadgets often go in the opposite direction. Phones became glass rectangles. Earbuds became tiny glossy beans. Laptops became thin metal slabs with fewer ports and fewer physical clues.

To be fair, there are good reasons for some of that: thinner bodies, cleaner surfaces, better durability, and easier water resistance. Still, they often look more expensive while feeling less approachable.

Somewhere along the way, “premium” started meaning “hide the gadget.”

When transparent plastic made tech feel alive

Transparent plastic still feels weirdly radical for the same reason. Those clear shells from the ’90s were cheap, loud, and completely unsubtle, but they let the machine show through. You could see layers, screws, boards, and little fake sci-fi organs. Even when the transparency was more theater than function, it made the device feel playful instead of sealed off.

That appetite hasn’t disappeared. Nothing uses transparency to make phones and earbuds feel less anonymous. Playdate turns a small yellow handheld and a crank into an entire personality. CMF by Nothing leans into color, modular parts, and visible controls. Apple’s colorful iMac revival felt like a tiny crack in the silver-and-space-gray wall.

I don’t look at those products and think the past won. I just think a lot of today’s gadgets could stand to loosen up.

When cheap meant readable

Cheap-looking tech wasn’t always charming on purpose. Sometimes it looked cheap because it was cheap. Plastic creaked, colors aged badly, and hinges loosened after enough abuse. Some devices had the design confidence of a toy from a pharmacy checkout aisle.

But that was part of the appeal. They looked like tools, toys, and little machines instead of lifestyle props. They gave you handles, slots, ridges, switches, and visual permission to actually use them. Modern tech often feels like it wants to survive in a showroom more than a backpack.

That’s what my Anbernic reminded me of. I don’t need every device to become transparent purple again, though I wouldn’t complain. I just miss when tech looked less like it was auditioning for a luxury hotel lobby and more like it knew it was allowed to be a gadget.



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Whoop MG on arm

The Whoop is one of the devices that Google’s rumored screenless health tracker would compete with.

Nina Raemont/ZDNET

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ZDNET’s key takeaways 

  • Google is poised to unveil a Whoop dupe soon. 
  • Steph Curry teased a screenless health band on his Instagram. 
  • Here’s what I’d like to see from a Google fitness band. 

Could Google’s latest fitness tracker return to its original, screenless Fitbit form? All signs say yes. Google has teased a screenless, Whoop-adjacent health tracker with the help of basketball star Steph Curry. A recent Instagram post from Curry shows him wearing a screenless, fabric band around his wrist, and the accompanying caption promotes “a new relationship with your health.” 

There are scant confirmed details on this next device, but rumors suggest the band will be called “Fitbit Air.” 

Also: I replaced my Whoop with a rival fitness band that has no monthly fees – and it’s nearly as good

Why a screenless fitness band? And why now? Google’s new device could be taking interest away from popular fitness brand Whoop. Whoop’s fitness band is on the more luxurious end of the health wearables spectrum. The company offers three subscription tiers, starting at $199, $239, and $359 annually. Google’s device, on the other hand, is rumored to be more affordable with the option to upgrade to Fitbit Premium. 

Google has the opportunity to make an accessibly priced fitness band with the rumored Fitbit Air and breathe new life into its older Fitbit product lineup, which hasn’t been updated in years. 

What I’m expecting 

Here’s what I expect to see and what I hope Google prioritizes in this new health tracker.

Given Fitbit’s bare-bones approach to fitness tracking, I assume Google will emphasize an affordable, accessible fitness band with the Fitbit Air. Most Fitbit products cost between $130 and $230, so I’m expecting this band to be on the lower end of that price range. I’d also expect Fitbit to give users a free trial of Fitbit Premium. 

Also: T-Mobile is practically giving away the Apple Watch Series 11 – here’s how to get one

A long, long, long battery life 

A smartwatch with a bright screen and integrations with an accompanying smartphone consumes a lot of power. That’s why some of the best smartwatches on the market have a middling battery life of one to two days, tops. 

A fitness band, on the other hand, is screenless. That makes the battery potential on this Fitbit Air double — or even triple — that of Google’s smartwatches.

Also: I use this 30-second routine to fix sluggish Samsung smartwatches – and it works every time

The Fitbit Inspire 3 has around 10 days of battery life — with a watch display. I hope the screenless Fitbit Air has at least 10 days of battery life, plus some change. Two weeks of battery life would be splendid. 

In addition to usage time, I also hope that a screenless fitness tracker addresses some of the issues Fitbit Inspire users have complained about. Many Inspire users report that the device’s screen died after a year of use. They could still access data through the app, but the screen was dysfunctional. Despite being a more affordable Google health tracker, the Fitbit Air should last users for a few years without any hardware issues — or at least I hope it does. 

Fitbit’s classically accurate heart rate measurements 

As Google’s Performance Advisor and the athlete teasing Google’s next device, Steph Curry is sending the message that this new device, one that offers wearers “a new relationship with your health,” will be built for athletes and exercise enthusiasts. I hope this device homes in on accurate heart rate measurements and advanced sensing, as other Fitbit devices do. 

Also: I walked 3,000 steps with my Apple Watch, Google Pixel, and Oura Ring – this tracker was most accurate

Like Whoop, I hope the insights the Fitbit Air provides are performance- and recovery-driven. Whoop grew in popularity for exactly this reason. Not only do Whoop users get their sleep and recovery score, but they also see, through graphs and health data illustrations, how their daily exercise exertion, strain, and sleep interact with and inform each other. 

I’m assuming that Fitbit Premium, with its AI-powered health coach and revamped app design, may do a lot of the heavy lifting for sleep and recovery insights with this new product. 

Also: Are AI health coach subscriptions a scam? My verdict after testing Fitbit’s for a month

But I also hope Google adds a few features on the app’s home screen that specifically target athletic strain and recovery, beyond the steps, sleep, readiness, and weekly exercise percentage already available on the Fitbit app’s main screen. 

Lots of customizable, distinct bands 

I hope the Fitbit Air is cheap — and the accompanying bands are even cheaper. If the rumors of affordability are true, then I’d hope Fitbit sells bands that can be worn with the device that match users’ styles and color preferences at a similarly affordable and accessible price point. Curry wears a gray-orange band in his teaser. I hope the colorways for this device are bold, patterned, and easily distinguishable from rival fitness bands. 





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