Is Google’s AI Ultra plan worth $100/month? I compared it to Plus and Pro tiers


Google's Gemini AI

Elyse Betters Picaro / ZDNET

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ZDNET’s key takeaways

  • Google has introduced a cheaper AI Ultra plan at $100 a month.
  • The full Ultra Plan is now $50 cheaper at $200 a month.
  • Certain AI Pro subscribers also get YouTube Premium Lite for free.

Looking to subscribe to one of Google’s Gemini AI plans? That decision just got trickier thanks to the latest changes. Yes, Google has rejiggered its various AI plans with lower prices and more features.

Also: Google I/O 2026 recap: Biggest updates

At its I/O conference this week, Google kicked off another variant of its most expensive AI Ultra plan, but with a lower price tag. Aimed at developers, tech workers, and creative pros, the lower-cost version will run $100 a month. At that price, the subscription offers the following benefits.

  • A usage limit five times higher than the AI Pro plan in both the Gemini app and the AI-powered Google Antigravity agentic development tool
  • Priority access to Google Antigravity
  • Integration with the new Gemini 3.5 Flash for quicker testing and debugging of your computer code
  • 20TB of cloud storage to house those hefty databases and media content
  • A YouTube Premium individual plan with ad-free access to YouTube videos

Also: OpenAI’s new image watermarks make it easier to spot AI fakes – here’s how

For developers and other pros who want the full AI Ultra plan, Google has cut the monthly price from $250 to $200. At that cost, you get a usage limit 20 times higher in the Gemini app and Google Antigravity, along with an array of other perks.

More new features for every plan

Whether you opt for the full AI Ultra plan or the new and cheaper variant, a couple of other features are heading your way.

Gemini Spark. Available only in the US, Gemini Spark is a new AI agent that aims to follow your commands to perform specific assignments on its own, under your direction. Spark can navigate across Google’s different products and services to handle complex tasks more quickly than you could manually. Rolling out to testers this week, Spark will launch as a beta in the US next week for all Google Ultra AI subscribers.

Also: Google’s new AI Search box is here – along with agents and 5 more upgrades

Project Genie. Currently available as a Google Labs experiment, Project Genie is a research prototype that lets you conjure up your own interactive virtual worlds. By supplying text descriptions and images, you’re able to create mini games and other environments populated by your own characters. Genie is now popping out of its experimental bottle and heading around the globe to all Google AI Ultra users on the $200 plan. Plus, you’ll be able to tap into Google’s Street View to add a dose of reality to your fictional lands.

If you’re a developer or other pro eyeing one of the two Ultra plans, the less expensive variant may be your best bet. If you find yourself hitting its limits, you can always switch to the more expensive subscription. Otherwise, that $100-a-month price tag makes the cheaper one quite tempting.

Ah, but Google isn’t forgetting about people on its other AI plans, including Plus and Pro.

Gemini Omni. Rolling out globally to all four AI plans (Plus, Pro, and the two Ultras) is the new Gemini Omni model, designed to generate videos. Omni takes a multimodal approach, which means you can add your own text, images, and videos to create your short video productions. You can fashion the characters, scenes, visuals, sounds, and effects, and then edit your video to fine-tune it. Omni will take the stage in the Google Flow video generator to help achieve greater consistency in character and voice from one scene to another.

Gemini 3.5 Flash. Now rolling out globally across all four Google AI plans, the new Gemini 3.5 Flash frontier model promises faster speeds and greater understanding than its predecessor, especially for agentic and coding tasks.

Also: I tested ChatGPT Plus vs. Gemini Pro to see which is better – and if it’s worth switching

AI inbox in Gmail. Already available to AI Ultra plans and now rolling out to AI Plus and AI Pro plans in the US, Gmail’s AI inbox aims to help you better manage your inbox. Analyzing the torrent of emails you likely receive, Gemini will suggest items for your to-do list, mark those items as done, draft replies, and find links to related files in Google Docs, Sheets, and Slides.

Daily brief. Accessible to all Google AI subscribers, the daily brief is another feature moving from experimental status to full availability. Here, an AI agent scours your emails, calendar appointments, and Gemini chats to see what’s new, urgent, or overdue. The daily email you receive compiles all those items into a digestible, readable list and suggests next steps. The goal is to review your priorities and take action on the most pressing ones.

YouTube Premium Lite plan at no extra charge

And there’s one more thing.

YouTube Premium Lite. Free access to YouTube Premium is already included in a Google AI Ultra plan. But now it’s expanding. Over the next few days, AI Pro subscribers in the US, the UK, and many other countries will get a free YouTube Premium Lite plan at no extra charge. In contrast to a full Premium plan, the Lite flavor quashes ads for gaming, fashion, beauty, news, and other topics but still displays them for music and other videos.

Also: YouTube Premium vs. Premium Lite: Is the cheaper tier still your best deal?

Google measures how much you use Gemini to make sure you stay within the limits of your plan. But the way your use is calculated has now changed. Instead of treating each prompt as equal against your limits, Google is using a compute-based model. This approach factors in the complexity of your prompt, the features you use, and the length of your chat. Your limit will refresh every five hours until you reach your weekly quota.

If you hit your limit, you’ll be shifted from the larger AI models to the smaller ones. AI Pro and AI Ultra subscribers can also purchase AI credits on the go if they need to continue using the more advanced models for Google Antigravity, Google Flow, and the Gemini app.

Unless you’re a developer who needs an Ultra plan, the decision comes down to the AI Plus plan at $8 a month and the AI Pro plan at $20 a month. The Plus subscription limits how much you can use Gemini and other AI features by imposing stricter quotas. If you’re currently looking for a Gemini plan but don’t anticipate heavy usage, you may want to opt for the AI Plus subscription and save yourself $12 a month or $144 a year.

Also: Google’s AI Overviews will show you advice from other people now

Another option, though, is to look for a discount. For example, Verizon offers a perk: you pay $10 a month for an AI Pro subscription. This is the main reason I stick with the Pro plan; otherwise, I would seriously consider the Plus plan.

Whichever plan you choose, remember that Google charges for it monthly. That means you can always switch to a different subscription from one month to another to see which one works best.





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The Toyota Corolla Cross Hybrid has quickly become the default choice for buyers looking to step into an affordable hybrid SUV. It’s practical, efficient, and backed by a reputation that makes it an easy recommendation. But when you look beyond the badge, it’s no longer the clear-cut value leader it appears to be.

One Korean rival from Kia quietly outperforms it where it matters most. It’s cheaper to buy, significantly more fuel-efficient, and offers a more refined and spacious experience, despite targeting the same budget-conscious buyers. Instead of just meeting expectations, it raises them for what an entry-level hybrid SUV should deliver.

That’s what makes this comparison so one-sided. When a vehicle costs less while doing more, using less fuel, offering more room, and feeling more polished, it stops being an alternative and starts looking like the obvious choice.

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Easily the most budget-friendly crossover on the market

Hybrid crossovers are a really attractive proposition. You get the added practicality of an SUV and fuel efficiency that keeps your monthly fuel bills low. Perhaps the most obvious choice here, especially if you’re on a tight budget, is the Toyota Corolla Cross Hybrid. However, if you’re looking for the best bang for your buck, and the most efficiency, then the Kia Niro remains king of the subcompact SUV segment.

2026 Kia Niro Hybrid trims and pricing

Models

Starting MSRP

LX

$27,390

EX

$30,190

SX

$33,390

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$35,790

As we’ve already mentioned, the Corolla Cross Hybrid is kind of the benchmark for small hybrid SUVs, with its badge definitely helping make it so popular. The Toyota has a starting price of $29,395, meaning it is just over $2,000 more expensive than the Kia. Despite this, we think even the most affordable Niro Hybrid feels more refined, better equipped, and, to top it all off, its more efficient.

With the Niro being one of the most affordable crossovers on the market, you have a little wiggle room when it comes to trims. We still wouldn’t climb the ladder far, as we think the EX offers the best bang for your buck. It comes with niceties like a smartphone charging pad, faux-leather upholstery, and an upgraded infotainment screen. The Premium package is also definitely worth the extra $2,000, adding things like a panoramic sunroof, a power-operated tailgate, and a premium sound system.


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Neither are particularly entertaining, but the Niro is lighter on fuel

Beating Toyota at the hybrid game isn’t easy

Toyota is one of the most experienced automakers out there when it comes to building hybrid powertrains, with the Japanese brand being a big proponent of the setup. This is why it’s so impressive that the little Niro comes out ahead when it comes to efficiency. On top of this, Kia has delivered a more refined driving experience that feels better than you’d expect considering the price you pay.

Kia Niro Hybrid performance and efficiency


980919-1.jpg

kia-logo.jpeg

Base Trim Engine

1.6L I4 Hybrid

Base Trim Transmission

6-speed auto-shift manual

Base Trim Drivetrain

Front-Wheel Drive

Base Trim Horsepower

103.5 HP @5700 RPM

Base Trim Torque

106.3 lb.-ft. @ 4000 RPM

Base Trim Fuel Economy (city/highway/combined)

53/54/53 MPG

Base Trim Battery Type

Lithium polymer (LiPo)

Make

Kia

Model

Niro



The Corolla Cross Hybrid has a little more grunt than the Kia, putting down 196 horsepower versus the Niro’s dinky 139 horses. The 1.6-liter engine in the Korean crossover is an underachiever, which is why it takes around 8.9 seconds to get up to 60 miles per hour. With both of these crossovers being more urban crawlers than highway cruisers, we don’t think that lack of power is the end of the world.

There really isn’t a winner when it comes to driving engagement here, with both small SUVs being exceptionally dull to drive. However, the Kia Niro does come feature a pretty plush ride quality. It also gets a six-speed DCT instead of the CVT in the Corolla, which results in less droning when accelerating, resulting in a more refined experience.

Fuel economy

Model

City

Highway

Combined

Kia Niro FE

53 MPG

54 MPG

53 MPG

Kia Niro

53 MPG

45 MPG

49 MPG

Toyota Corolla Cross Hybrid

46 MPG

39 MPG

42 MPG

Efficiency is a massive reason to pick a Kia Niro over a Corolla Cross Hybrid. The base model Niro is rated for up to 53 miles per gallon combined, with every other model managing 49 miles per gallon combined. This means that even the least efficient Niro is rated to get seven more miles per gallon than a Toyota Corolla Cross Hybrid.


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Kia delivers a sleek and stylish interior in the 2026 Niro

Meanwhile, the Corolla Cross is a bit boring

Toyota has always been known to value simplicity, and this has often resulted in somewhat underwhelming interiors. While there isn’t anything wrong with the cabin of the Corolla Cross, and it does come well-equipped, it does lean a little too far in the utilitarian direction. The Niro, on the other hand, finds a good middle ground between simplicity and modernity.

Interior dimensions and comfort

Model

Kia Niro Hybrid

Toyota Corolla Cross Hybrid

Front row headroom

40.5 inches

38.6 inches

Front row legroom

41.5 inches

42.9 inches

Second row headroom

39.6 inches

39 inches

Second row legroom

39.8 inches

32 inches

Cargo capacity (behind second row)

22.8 cubic feet

21.5 cubic feet

Both the Niro and the Corolla Cross feel very practical for cheap subcompact SUVs, but the Kia has a pretty clear advantage. The Niro offers a much more spacious rear row of seats, with tons of legroom. You’d have no problem fitting even particularly tall passengers in the rear seats. It also does have a slightly more spacious cargo hold, though the difference here is much smaller.

Both the Corolla Cross and Niro have similar philosophies regarding interior design, but with some differences in execution. Both aim for basic functionality, but the Kia does it in a much more contemporary way. It’s obvious at all times that both crossovers are budget-oriented, in no small part thanks to the cheap plastics used, but build quality is good. The Kia also offers a few upscale touches that put it ahead of its Japanese rival, especially on higher trim levels.

Infotainment and technology

There is very little competition between the Niro and Corolla Cross when it comes to tech features. Both come standard with an eight-inch infotainment screen to start, with a 10.3-inch screen available on every trim but the base Niro and a 10.5-inch screen being optional in the Corolla Cross.

The two budget crossovers are fairly evenly matched when it comes to other tech features. Things like smartphone mirroring and a wireless smartphone charging pad are available on the Kia and Toyota. One key difference is the optional sound systems, with the Niro’s seven-speaker Harman/Kardon sound system performing much better than the optional JBL system in the Corolla Cross.


Cheaper, more efficient, and more refined

When comparing these two small crossovers side-by-side, it’s really hard to make a case for the Toyota. The Corolla Cross does have more power and comes with the peace of mind you get from the Toyota badge, but in just about every other way the Kia feels like the better deal. For less money, you’re getting a crossover that is more spacious, less boring on the inside, and far more efficient. In just about every way, the Niro is a more successful budget hybrid crossover.



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