Cropin scales global AgTech analytics with Sisense


TL;DR

Cropin, an India-based SaaS AgTech company deployed in over 100 countries, is scaling its global agricultural analytics by integrating Sisense-powered embedded BI into its Cropin Cloud platform. The partnership gives stakeholders near-real-time dashboards and threshold-based alerts across 30 million digitised acres.

When it comes to feeding the planet, the old ways of farming are running up against hard limits. Climate volatility, supply-chain disruption, and the sheer complexity of managing crops across dozens of countries have made data-driven agriculture not just a nice-to-have but an operational imperative. Cropin, the India-headquartered SaaS AgTech company, is leaning into that reality by deepening its use of embedded business intelligence through a continued partnership with Sisense, the analytics platform specialist.

The company announced on 19 May that it is scaling its global agricultural analytics capabilities with Sisense-powered reporting tools baked directly into its Cropin Cloud platform. The integration gives stakeholders across more than 100 countries faster access to the visualisations and near-real-time insights they need to make better decisions about crop management, yield optimisation, and supply-chain resilience.

What Cropin actually does

Founded in 2010, Cropin has quietly built what it describes as the world’s first intelligent agriculture cloud. Cropin Cloud is a multi-tenant, secure, and scalable platform designed specifically for agriculture and allied industries, including forestry, commodity trading, banking, and insurance. Its suite of applications, collectively branded Cropin Apps, captures and digitises agricultural data from farm to warehouse to fork, covering roughly 30 million acres, more than 400 crops, and upwards of 10,000 crop varieties worldwide.

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The platform’s AI engine, Cropin Intelligence, has processed and analysed over one billion acres of cultivable land globally. That analytical backbone is what distinguishes Cropin from simpler farm-management tools: it does not merely record data but actively generates predictive insights, from crop-health assessments and irrigation scheduling to yield forecasts and disease-risk modelling. The company counts AgTech innovation as core to its identity, and its investor roster, which includes Google and the Bill & Melinda Gates Foundation’s Strategic Investment Fund, reflects that ambition.

Why Sisense matters here

Sisense, an Israel-founded analytics company that pivoted heavily towards embedded analytics in 2018, provides the BI layer that sits inside Cropin’s products. Rather than forcing users to export data to a separate reporting tool, the Sisense integration surfaces interactive dashboards, alerts, and visualisations directly within the Cropin Apps interface. For a field officer checking crop performance on a mobile phone in rural Maharashtra or a procurement manager tracking commodity flows from a desk in Amsterdam, the experience is the same: contextual, timely intelligence without the friction of switching platforms.

The upgraded SmartFarm Plus product, which forms part of the Cropin Apps suite, leverages Sisense’s flexible BI architecture and modern data-visualisation toolkit. Its multi-dimensional analysis eliminates the complexities that enterprises typically face with traditional data warehousing and OLAP modelling, allowing complex data from multiple sources to be combined into a single, up-to-date dashboard. Users can also set threshold-based alerts, so that instead of waiting for a periodic report, they receive direct notifications when a defined event occurs.

The bigger picture for AgTech analytics

The timing is no accident. Agriculture is one of the last major global industries to undergo wholesale digital transformation, and sustainability-focused technology is accelerating that shift. The European Union’s incoming deforestation regulation, rising demand for farm-to-fork traceability, and mounting pressure on CPG companies to prove their sourcing credentials are all creating new appetites for the kind of granular, verifiable data that platforms such as Cropin can supply.

With its presence in more than 100 countries and its recognition as a 2024 Technology Pioneer by the World Economic Forum, Cropin is positioning itself as a category-defining platform rather than a point solution. It expanded its partner ecosystem in 2025 through strategic alliances with Wipro, BCG, and EIT Food, and in January 2026 launched the Cropin Ecosystem, a collaborative framework bringing together technology, satellite, climate, consulting, and development partners under a single AI-driven umbrella.

For agri-food enterprises evaluating their analytics stacks, the Cropin-Sisense pairing offers an instructive model. Instead of bolting generic BI software onto an agricultural workflow, the integration is purpose-built: precision agriculture demands precision analytics, and embedded analytics reduce the cognitive load on end users who may be agronomists rather than data engineers. It is an approach that resonates with a broader trend across SaaS companies building AI features directly into their products rather than offering them as afterthoughts.

Whether this translates into a genuine competitive moat for Cropin will depend on execution. But the direction of travel, embedding richer, faster, and more accessible analytics into the daily workflows of the people who actually grow and move the world’s food, is hard to argue with.



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Modern displays are amazing when it comes to detail, brightness, color, and all the ingredients that make for an impressive picture—except motion clarity.

CRT screens are still the king of motion clarity, but plasma flat-panel screens hold a respectable second place, and in many ways I still miss my old 720p 51-inch plasma TV and the crisp motion I gave up by switching to a 4K LCD.

Plasma solved motion the “right” way

Plasma displays didn’t just show an image—they flashed it.

While they operate on different principles, CRTs and plasma TVs have a few things in common. First, the phosphors used by CRTs and plasma displays are the same. Second, because these phosphors fade quickly, they need to be continuously refreshed.

In a CRT, the electron beam scanning from the top to the bottom of the screen achieves this, and in a plasma, a high-speed electric pulse does the same. Because of this rapid pulse-and-fade, these screen technologies have crisp perceptual motion, since our brains tend to interpret moving images that don’t pulse as “smearing” across our retinas.

The pulsing nature of plasma technology isn’t the only reason for its better motion reproduction. These screens also have very low latency and very fast pixel response times. Combined, it’s not quite as good as CRT motion handling, but it’s significantly better than LCD and OLED technology, even today.

Modern TVs rely on sample-and-hold—and that’s the problem

Stand and deliver blurry images

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Modern LCD and OLED televisions are “sample and hold” technologies. They can hold each frame of video perfectly for the entire duration of that frame without deviating in brightness and then instantly snap to the next frame without any dipping to black in-between.

On paper, this sounds like a good thing, but your eyes don’t stay still when tracking motion. As they follow a moving object, the image being held on screen effectively drags across your retina, creating the perception of blur. Even if the panel itself is perfectly sharp.

You might not even realize how blurry motion is on modern displays if all you’ve ever seen with the naked eye is an LCD or plasma. However, if you see a CRT or plasma in person, the difference is quite striking.

The sample and hold issue means that no matter how much you increase the refresh rate, that type of blur persists. It’s why my 85Hz CRT monitor is clearly less blurry in motion than my 240Hz LCD monitor. It’s especially apparent when you’re playing 2D games that scroll the entire screen, with LCDs or OLEDs smearing the image in a way that gives me a bit of a headache if I’m being honest.

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It creates this weird situation where a modern TV can be incredibly sharp in a freeze frame but somehow look softer than a lower-resolution display that isn’t sample and hold as soon as you press play.

Motion interpolation is a workaround, not a solution

It’s an abomination, that’s what it is

One of the “fixes” that TV makers came up with to reduce unwanted motion blur is a technology known as frame interpolation, or more commonly “motion smoothing.” Here an algorithm creates fake frames that guess at what the middle step of motion would look like if it were captured. This creates a high frame-rate video output, which we see as smoother and more crisp.

While this doesn’t take away sample-and-hold blur, it does improve motion clarity. Unfortunately, it also destroys the intended frame rate that shows and movies were meant to be seen at. It’s also useless for video games, because it introduces an enormous amount of input lag. NVIDIA’s DLSS technology is also frame interpolation, but it works for games because of several mitigations NVIDIA put into the technology. These measures don’t exist on TVs.

While some people think motion smoothing isn’t all bad, TV makers are no longer activating it by default as much anymore, and my advice is to always turn it off because the trade-offs are just not worth it.

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Black frame insertion tries to recreate plasma—but comes with trade-offs

Who turned out the lights?

The other trick sample-and-hold screens have to mimic what CRTs and plasma TVs do naturally is called BFI, or Black Frame Insertion. As the name suggests, the display inserts a full black frame between every original frame. This provides an instant and dramatic increase in motion clarity. However, it also has a big impact on brightness. As much as half of the light is now gone, so the image is much dimmer. Pushing overall brightness to compensate makes things hotter and more energy-hungry.

Some BFI implementations cause visible flicker, for which I personally have no tolerance at all, but the biggest problem here is that BFI doesn’t have the smooth pulsing roll off of the phosphors used in CRTs and plasma.


The future might circle back—but we’re not there yet

That might be changing, however, because a new generation of LCDs can leverage the power of multi-zone backlight technology to strobe the backlight across the screen in a way that mimics a CRT scanline.

NVIDIA’s G-SYNC Pulsar has received rave reviews from the biggest motion blur haters, and I sincerely hope that a similar technology becomes standard in TVs going ahead, so we can go back to enjoying the crisp motion we used to have without all the compromises.



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