Instagram’s new Instants app is basically Snapchat all over again


Instagram is once again going back to its roots, or at least, borrowing heavily from someone else’s playbook. Because this time, it’s not just a feature. It’s a whole new app. Instagram has started testing a new standalone app called Instants, focused entirely on sharing disappearing photos and short videos with friends.

What is Instagram’s new Instants app?

The concept is simple. You open the app, take a photo or short clip, and send it instantly. No filters, no heavy edits, no overthinking. The content can only be viewed once and disappears, or expires after 24 hours if unopened. The app is currently being tested in select regions like Spain and Italy, which suggests this is still very much an experiment rather than a full global rollout.

In terms of positioning, Instants feels like a mix of Snapchat, BeReal, and even Instagram’s own older experiments with disappearing content. But this time, it is packaged as a dedicated experience instead of being buried inside DMs.

Why is Instagram launching yet another app?

If this feels familiar, that is because it is. Instagram has a long history of borrowing ideas from competitors and turning them into mainstream features. Stories and Reels are the obvious examples, and now Instants feels like the next step in that same playbook.

The bigger shift here is behavioral. Social media is moving away from polished, public posts toward private, low-pressure sharing between close friends. Instants is clearly built for that. It strips things down to just the camera and the moment, removing the pressure to curate or edit. It also limits who you can share with. Content is typically restricted to mutual followers or close friends, which keeps the experience more personal and less performative.

This clearly feels like Instagram taking another shot at Snapchat’s core idea. Disappearing photos, one-time viewing, and instant sharing are all straight from that playbook. The twist is in how it is being tested. Instead of adding it inside Instagram, Meta is trying a separate, stripped-down app. It is less about replacing Instagram and more about exploring new behavior, even if past standalone apps have not always worked.



Source link

Leave a Reply

Subscribe to Our Newsletter

Get our latest articles delivered straight to your inbox. No spam, we promise.

Recent Reviews


Serials have become the backbone of the streaming era, especially on Netflix. Serialized television is when a show’s plot unfolds in sequential order over the course of a season. It’s long-form storytelling that typically works best with dramas—Stranger Things, The Crown, etc. Watching the episodes in release order matters. Often, these shows are binged because the complex character arcs and cliffhangers encourage streaming multiple episodes at once.

Serial shows can feel like homework, especially when you fall behind on an episode and need to catch up. That always happens to me, and it leads to anxiety I didn’t want. Thankfully, Netflix offers shows where viewers can jump at any time and not feel lost. These episodic series are perfect for jumping around and picking the episodes you want to watch. One of the most famous comedies ever fits the criteria of an episodic sitcom. Anthology shows, including a Netflix sci-fi classic, are also ideal for watching episodes out of order.

Black Mirror

Welcome to your worst nightmare

Black Mirror wants to scare you. Charlie Brooker’s sci-fi anthology series has been warning humanity about the dangers of technology since 2011. It seems like ages ago that Rory Kinnear had sexual intercourse with a pig in the first episode. Apologies for the spoiler, but the media’s role in the spread of misinformation has never been more relevant.

Black Mirror features self-contained episodes with a beginning, middle, and an end. There has only been one direct sequel: USS Callister: Into Infinity, a season 7 episode that continues the events of season 4’s USS Callister. Otherwise, feel free to jump around and check out the best episodes of each season. Since most episodes feature bleak endings, I’ll leave you with one that ends on an upbeat note: San Junipero.

Seinfeld

Greatest comedy ever?

Comedies are the perfect vehicle for episodic storytelling. While having an overarching plot throughout a season helps attract viewers, many comedy fans are just looking for a few laughs. Write a self-contained story with numerous jokes over 20 to 30 minutes, and you’re ready to go. Seinfeld, aka the show about nothing, is the ideal escape from serialized dramas.

Seinfeld stars Jerry Seinfeld as a fictionalized version of himself as he navigates the comedic scene in New York City. The show revolves around Jerry’s interactions with his friends George (Jason Alexander), Elaine (Julia Louis-Dreyfus), and Kramer (Michael Richards). The gang faces a problem, hilarity ensues, and the episode ends. That’s really all you need to know. Enjoy the laughs.

Guillermo del Toro’s Cabinet of Curiosities

The genre maestro curates new horror stories

There’s a reason why Guillermo del Toro is considered the “King of the Monsters.” The genre expert is as elite as it comes when dealing with mythology and creating new worlds. The Oscar winner relied on his horror expertise in the anthology series Guillermo del Toro’s Cabinet of Curiosities.

I hate referring to episodes of television as “mini-movies.” However, that’s how I would describe the eight episodes of Cabinet of Curiosities. Each director puts their own signature style on a story and brings audiences into their terrifying creation. Del Toro wrote two of the episodes, including one about a demon being summoned. Some are scarier than others, but horror fans will feel right at home with this series. ​​​​​​​

Beat Bobby Flay

Bobby brings the heat

As I’ve gotten older, the Food Network has become one of my favorite channels. I mean, who doesn’t love food? I love eating my (average) home-cooked meal while watching contestants duke it out in the kitchen on my favorite show, Beat Bobby Flay. The competition breaks down into two rounds. In the first round, two chefs have 20 minutes to construct a meal using a secret ingredient. The winner advances to the main event, where they face off against Bobby Flay.

The challenger gets to pick the dish for the final round, so Bobby has a disadvantage. However, Bobby is an award-winning chef with a few tricks up his sleeves. He can handle making a version of your grandmother’s lasagna. With episodes available on Netflix, be prepared to learn why Bobby always throws chiles into his dishes.​​​​​​​

S.W.A.T.

Broadcast TV still knows how to make entertaining programs

The procedural is a genre best produced on broadcast television. Name a cop, doctor, or law drama—chances are it’s a procedural on broadcast TV. While the way we watch television has changed, people still love these types of shows on CBS, NBC, Fox, and ABC. Law & Order, NCIS, and Criminal Minds are procedurals that gained a bigger following thanks to streaming.

S.W.A.T. is cut from the same cloth as Chicago P.D. and CSI. Sergeant Daniel “Hondo” Harrelson (Shemar Moore) is tasked with leading a new S.W.A.T. unit in the LAPD. This action-packed show utilizes a “case of the week” formula in which the team must solve a dangerous situation, such as active shooters and hostage situations. You’re in and out in 44 minutes. What’s better than that?​​​​​​​


Netflix has more content coming your way

After you’re done watching these shows, stay on Netflix for more top-notch content. Netflix has an entire section dedicated to thrillers, and this week, The Guilty and El Camino are two of the section’s best. Keep an eye out for new movies, like Alan Ritchson’s War Machine, which is currently in the streamer’s top 10.

Subscription with ads

Yes, $8/month

Simultaneous streams

Two or four




Source link